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Propaganda

Propaganda. Where do you get your information from?. How do we know that this information is accurate?. How the media influences my opinions. List the media that you listen to, read, or watch most in the inner circle.

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Propaganda

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  1. Propaganda

  2. Where do you get your information from? How do we know that this information is accurate?

  3. How the media influences my opinions... List the media that you listen to, read, or watch most in the inner circle. List the media that you listen to, read, or watch least in the outer circle. Which do you feel has the most influence on you?

  4. What is propaganda??? • Appeals to the emotions rather than the intellect. • Information, especially of a biased or misleading nature, used to promote, publicize or sell.

  5. Name Calling • links a person, or idea, to a negative symbol.

  6. Transfer • presents a positive image or idea and attaches the positive feelings to the product, person or idea being promoted.

  7. Glittering Generalities • Uses positive terms • Goal is to make viewer approve and accept without examining the evidence.

  8. Testimonial 1. When a famous person endorses a product, person or idea. 2. When the consumer gets an account of how wonderful a product is or what it can do from someone who has used it.

  9. Bandwagoning • The idea that everyone is doing it and that you should too!

  10. Fear • playing on the audience's fears, this technique hopes to redirect attention and encourage steps that can be taken to reduce the fear it creates.

  11. Your Turn: • What type of propaganda is used?

  12. In the 2008 presidential election, McCain used "Joe the Plumber" to show that he relates to ordinary people. "Joe the Plumber" is an actual man that earned a living in the plumbing business. McCain spoke about how the policies in his opponent's campaign effected "Joe the Plumber" in a negative way. "Joe the Plumber" is an example of the testimonial technique. the band wagon theme. glittering generality. the plain folks technique.

  13. Are you a lonesome guy? Do the ladies avoid you as if you were a skunk? Well, be ignored no longer! Try Handsome Devil cologne, and the ladies will definitely take notice. Handsome Devil is made with the finest, manliest ingredients that women find irresistible. Surely, you don't want to stay home and wax your mother's mustache this Saturday night while every other guy in town has a date! Buy Handsome Devil cologne today, and you'll be a ladies' man in no time. What technique is the author using to try to get men to buy Handsome Devil cologne? testimonial stereotypes bandwagon loaded words

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