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Purpose of social action and community media

Purpose of social action and community media. The purpose of social action or community media. To change attitudes i.e. HIV or Aids stigma To raise awareness: climate change/ domestic violence To change voting behaviour: could be social action against fox hunting

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Purpose of social action and community media

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  1. Purpose of social action and community media

  2. The purpose of social action or community media • To change attitudes i.e. HIV or Aids stigma • To raise awareness: climate change/ domestic violence • To change voting behaviour: could be social action against fox hunting • To infiltrate mainstream media: SangatTV • To create or strength community ties:

  3. Which of the following do you think is a social action or community media issue or both? • To change attitudes • To raise awareness • To change voting behaviour

  4. Research issues Social Action and Community media • Aims and objectives • Issues can be to do with: • Social: issues such as climate change, lack of house or something community based in your area. • Personal: People can have their own personal views about issues both local, national and global • Political: Political issues can include protesting against government cuts, or even as in Egypt’s case a change in government.

  5. Ethical considerations As social action issue often involves local, global or national issues, which can be political, social or even personal reasons this means that you will often be dealing with sensitive's around different subject areas:

  6. Awareness of sensitivities around different subjects • National, global or local • Political • Social • Person • Can you think of any examples of these three different areas and can you think of any issues you might have to sensitive towards. Also why you might have to be sensitive when researching or reporting on these issues?

  7. Access issues • What issues might you have getting access to the topic area?

  8. Task • I want you to research a social action issue and also a community media production i.e. local radio, local TV i.e. Sangat or a free paper and I want you to find out in pairs the following; • What resources do they have? • Where do they get funding from? • How do they distribution and exhibition their media or their issue? • Is there any evidence that there has been a change either potential or real that the campaign has worked?

  9. questions

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