Using OBDII To Create New Revenue Streams and Business Models

2. Using OBDII To Create New Revenue Streams and Business Models Highlight – Audiovox Car Connection

3. Car Connection Scott Durham Senior Manager, Emerging Solutions Sprint Joe Tegerdine Director, Location Based Products and Services Audiovox Tom Wiese Business Development, Connected Transportation Sprint Nick Lefler Product Manager, Omnilink

4. Car Connection • Car Connection is a consumer focused OBDII solution with a wide variety of built-in features and expandability. • Location Based Services (LBS) • Tracking • Vehicle Health • Diagnostics / Maintenance Alerts • Driver Safety • Restrict Phone Use / Safety Alerts • Driver Scoring • Risk Mitigation (UBI and PAYD)

5. Car Connection

6. Car Connection Collaborative Approach for a Complex Solution • Audiovox • Marketing, Distribution, Development • Omnilink • Web and Mobile Application, Back End Data Processing and Network Activation • Sprint • Communications, Project Management, Market Research/Consumer Behavior

7. Challenges Creating Value Key Questions: Raw Data vs. Compiled Scoring? Who Owns the Hardware? Who Pays the MRC? Data Cost? GPS or No GPS? Consumer Interface? Who Owns the Customer? Can we Create Enough Value to Get Each Customer To Pay Something? IP Management / Strategy OBD II data can provide value for each of these customers

8. Created Value  Revenue Consumer Channel Ins. Carrier Consumer Value Channel Insurance Carrier User Interface Compiled Driver Score Raw Driver Data Customer Retention Tools Retail Distribution Maintenance Alerts Maintenance Alerts Cell Phone Safety Coupons for Loyalty Members Compiled Driver Score New Customers @ Lower COA New Customers Oil Change Reminder Tire Rotation Reminder Location Tools Driving Alerts

9. Q/A