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MOTIVATION, PERSONALITY, AND EMOTION

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MOTIVATION, PERSONALITY, AND EMOTION

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    9. Extra point assignment – 7 percentage points for third writeups For Support.com, targeting university students Purpose determine market segments based on motives Use 3 motives from McGuire Develop a questionnaire for market research to understand segments based on these motives Questionnaire should help determine what kind communication is needed for each segment based on the motives apparent in the segment

    10. To turn in Write-up can be done by two people working together Questionnaire should be no longer than two pages Questionnaire is due November 20

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