MOHE SEMINAR ON INTERNATIONAL MARKETING Education Malaysia

1. MOHE SEMINAR ON INTERNATIONAL MARKETINGEducation Malaysia Pan Pacific Hotel, KLIA 28 July 2011

2. EXPAM : Established in 2001 EXPAM : Pioneer in organizing Malaysia Education Fairs and Roadshows overseas and Malaysia’s participation in International Education Fairs A Global player in the field of Education Fairs , Exhibitions & Conferences

3. Business Activities Malaysia Education Fairs ( MEF ) International Education Fairs/Exhibitions – EDUTEX International Education Fairs/ Exhibitions Representation International Student Recruitment - under our subsidiary : SMART Education Services Sdn. Bhd.

4. Malaysia Education Fairs : Organised and held in over 30 countries Azerbaijan, Bahrain, Bangladesh, China, Egypt, India, Indonesia, Iran, Jordan, Kazakhstan, Kenya, Kyrgyzstan, Lebanon, Libya, Mauritius, Morocco, Myanmar, Nepal, Oman, Pakistan, Qatar,

5. Rwanda, Sri Lanka, Syria, Tajikistan, Tanzania, Tatarstan, UAE, Uganda, Uzbekistan, Vietnam, Yemen

6. EDUTEX International Education Fairs /Exhibitions : Organised and held in over 35 countries Participated by educational institutions from other countries : Australia, China, Europe, India, Japan, Middle East, Singapore, S. Korea, UK and USA

7. International Education Fairs- Sole Representation More than 10 countries – examples include : A2 Fairs in Turkey, Morocco ;Academia Syria, Egypt & Lebanon; GHEDEX Oman; GETEX Dubai; JETEX Jordan ; Beijing & Shanghai International Education Fairs

8. FOCUS : 10 Countries Kazakhstan Kyrgyzstan Morocco Tajikistan Tatarstan • UAE • Uganda • Uzbekistan • Vietnam • Yemen

9. KAZAKHSTAN EXPAM : The Pioneer in promoting Education Malaysia to Kazakstan 2011 marks EXPAM’s 5th education fair in Kazakhstan Previous fairs attracted an average of 1,200 visitors a day Our fairs have resulted in a good increase of Kazakhstani students studying in Malaysia. Our local partner has good relationships with the Kazakhstan Ministry, Bolashak, universities and high schools Promoting in Three new cities: Atyrau ,Aktau & Shymkent

10. KYRGYZSTAN EXPAM : The Pioneer event organizer of Malaysia Education Fair in Kyrgyzstan 2011 marks EXPAM’s 3rd education fair in Bishkek Our fairs attracted an average of 500-600 visitors a day Local partner, Mr. Timur Abylaev, is a prominent businessman in Kyrgyzstan and has very good and strong relationships with various government authorities

11. MOROCCO EXPAM has worked with international organizers in Morocco for 3 years Three Cities : Rabat, Casa Blanca & Marrakesh A good potential for postgraduate education Increasing interest in undergraduate education Our partner is a Moroccan residing in Malaysia, has good and strong contacts with the government authorities in Morocco. Technical visits to the Morocco Ministry of Higher Education and local universities

12. TAJIKISTAN EXPAM : Pioneer event organizer of Malaysia Education Fair in Tajikistan 2011: EXPAM’s 4th education fair in Dushanbe In April 2011, our fair attracted over 4,000 visitors a day Our local partner, Mr. Razak, a Malaysian graduate, is very familiar with Malaysia Education. He has good contacts with the government authorities in Tajikistan Recruitment seminars in new cities: Tursunzoda and Khujand Technical visits to the Tajikistan Ministry of Higher Education for mutual recognition of qualifications and collaborations in educational developments

13. TATARSTAN, RUSSIA Tatarstan is a new country of target Our research shows very good potential for study abroad in Tatarstan 2011 : EXPAM’s inaugural Fair in Kazan, Tatarstan attracted over 300 visitors a day Local partner has good and strong contacts with the government authorities in Tatarstan and Malaysia Technical visits to the Tatarstan Ministry of Higher Education and local universities

14. UAE : Abu Dhabi & Sharjah UAE, very potential market, targeting the expat population Our Fair in June attracted over 300 visitors a day Over 60% are very potential In UAE, can recruit students from Yemen, Palestine, Jordan, Pakistan, India, Sudan, Egypt, Turkey, Libya, Syria and many more

15. UGANDA Over 3 years track records in Uganda Previous Fairs attracted an average of 500 visitors a day Fairs in two cities : Kampala & Mbarara Local Partner, Choice Placements, is a pioneer in promoting and recruiting students to Malaysia Most exhibitors received on the spot applications

16. UZBEKISTAN EXPAM : Pioneer event organizer of Malaysia Education Fair in Uzbekistan 2011 marks EXPAM’s 5th education fair in Tashkent Our fairs attracted an average of 800 visitors a day Number of students studying in Malaysia has increased significantly resulting from our promotions and fairs.

17. VIETNAM Malaysia is increasingly becoming popular as destination for higher education Cities of target : Ho Chi Minh City, Hanoi & Hai Phong EXPAM: 4 years track records in Vietnam Complement and work closely with Education Malaysia, Ho Chi Minh Vietnam , still an untapped market Increasing demand for postgraduate programmes Fast growing economy and increasing population of rich people augurs well for Malaysia

18. YEMEN Over 5 years track records in Yemen Previous Fairs attracted an average of 600 visitors a day Fairs in two cities : Sana’a & Aden Most exhibitors received on the spot applications Technical visits to the Yemen Ministry of Higher Education and local universities

19. STUDENTRECRUITMENT EXPAM & SMART Education Services complements each other in promotions and student recruitment Most countries promoted, we have Recruitment Partners to follow up with counseling on prospective students for admissions

20. STUDENTRECRUITMENT • SMART Eduserve conduct tailored recruitment activities for represented institutions • SMART Eduserve works closely with its Recruitment Partners in placement of students into Malaysia educational institutions.

21. TERIMA KASIH THANK YOU