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Focused strategy resulted in continued pace of sales Q1 - 2007

Focused strategy resulted in continued pace of sales Q1 - 2007. Ray Mauritsson, CEO Fredrik Sjöstrand, CFO. Todays agenda. This is Axis Q1 2007 The market The future. This is Axis. Founded in 1984 An IT company driving the network video market

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Focused strategy resulted in continued pace of sales Q1 - 2007

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  1. Focused strategy resulted in continued pace of salesQ1 - 2007 Ray Mauritsson, CEOFredrik Sjöstrand, CFO

  2. Todays agenda • This is Axis • Q1 2007 • The market • The future

  3. This is Axis • Founded in 1984 • An IT company driving the network video market • Worldwide presence in 18 countries, 477 employees • Product areas, Network Video Solutions Network Print Servers • Net sales in 2006: SEK 1 202 (US$163M) • Global partnerships through distributors, resellers and system integrators • Nordic List, Mid Cap, Information Technology

  4. Global distribution and sales Distributors Resellers System integrators End user

  5. The market’s broadest video portfolio Fixed cameras Domes & PTZ’s Video servers Management SW AXIS 232D+ AXIS 231D+ AXIS 214 PTZ AXIS 213 PTZ AXIS 212 PTZ AXIS 233D AXIS 243SA AXIS 243Q Blade AXIS 291 1U Rack AXIS 242S IV AXIS 214Q AXIS 241QA AXIS 247S AXIS 241Q & Blade AXIS 241S & 241SA AXIS 241S Blade AXIS 240Q & Blade AXIS 250S & Blade ACS ACM ADP > 400 Partners AXIS 223M AXIS 221 AXIS 225FD AXIS 216FD AXIS 216FD-V AXIS 211 and 211A AXIS 210 and 210A AXIS 207 and 207W AXIS 207MW AXIS 206 AXIS 209FD-R

  6. Highlights January-March • Total net sales 338 (257) MSEK • Total growth +32% • Stable growth within video +41% • Growth in all regions • High activity in the market Transportation Retail

  7. Sales January - March, 2007 • Total sales • 338 MSEK (257) • Growth 32% • Currency effects -26 MSEK • Video sales • 309 MSEK (220) • Growth 41 % MSEK Growth

  8. Operating expenses Q4, 2006 Q1,2007 Q1, 2006

  9. EBIT January – March, 2007 • Gross margin • 55,1 % (53,8 %) • Operating margin • 19,7% (14,8 %) • Profit margin • 19,6% (14,7 %) MSEK Margin

  10. Sales in the product areas Video 91% Print 6% Scan & Other 3% Scan & Other +1 % Video, + 41% Print, -33 % Q1 2007

  11. Sales in the regions 42% 48% 10 % Growth in the regions Asia, + 7 % EMEA, + 39% Americas, + 31 % Q1 2007

  12. Customer segments • Banking & Finance • Education • Government • Industrial • Retail • Transportation

  13. Latest news • AXIS STS and Labs 2, January • Underground in Moscow, February • School in US, March • AXIS STS and Turkish telecom operator, March • Three year warranty, March • IBM, March • Product launch – AXIS 233D & AXIS 247S

  14. AXIS 233D • Demanding security installations • Pan and tilt speed • Locate objects quickly • Detailed zoom of an area

  15. Customer case – Moscow, Russia • Press release February, 2007Approx 1,000 network video products installed • Potential to further installations

  16. The AXIS STS system

  17. Growth of the global market Growth 40% Growth 10% CCTV Network Video

  18. Worldwide marketshares: security cameras Source IMS Research

  19. Future outlook, Axis goals • Focused product range • Aggressive product development • Intelligent solutions • Focused business model • Channel partnerships • Focused company Market leadership Professional Network Video

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