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Outreach Action Planning

Outreach Action Planning. “Merging Membership and Public Relations Plans”. What is an Outreach Action Plan (OAP). Membership, PR tool to set goals, measure progress A “roadmap” for recruiting, retaining members. Outreach Action Plan Goals. Reduce wandering, wrong turns

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Outreach Action Planning

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  1. Outreach Action Planning “Merging Membership and Public Relations Plans”

  2. What is an Outreach Action Plan (OAP) • Membership, PR tool to set goals, measure progress • A “roadmap” for recruiting, retaining members

  3. Outreach Action Plan Goals • Reduce wandering, wrong turns • Help provide maximum return with limited resources – volunteers, time, funds • Support recruiting and retention • Increase awareness and appreciation of NARFE • Support overall NARFE mission

  4. When and How OAP Evolved • WSFC Exec Board meeting discussions • 2012, decision to combine membership and PR plans into an OAP • Tri-Cities Chapter 1192 offered to draft a template

  5. Today’s Goals • Have viable examples in hand • Simplify the process • All WSFC chapters have an OAP by CY 2014 • Have a mechanism for sharing ideas and suggestions for future plans

  6. Public Relations Matching Funds • WSFC public relations may pay up to 50% for pre-approved expenses • NARFE may pay up to 50% for requests pre-approved by WSFC president

  7. Forward Planning • Who should participate • How far ahead should we plan • What do we need for the task

  8. Who should participate • Chapter officers • Chapter membership chair/team • Chapter public relations chair

  9. How far ahead should we plan • Yearly? • Quarterly? • By event? • Other?

  10. What do we need for the task • People • Material • Training • Coordination with others • Agency or other permissions

  11. Draft a plan – Key points • Keep it simple – “KISS” principle • Be realistic – you cannot do it all • Consider the Federation staff • Know your resources – volunteers, time, finances

  12. Outline Action Plan Packet • References handout • President Joe Beaudoin“Dear Federal Colleague” letter • Federation Reporter (May, June, July 2013) • Recruiting & Retention Journal (May 2013) • Guidelines, including for matching funds • F-10, Appendix C, Membership Action Plan • Sample WSFC Plans

  13. Ladies, Gentlemen START YOUR PLANNING!

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