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Strategic Approach to Community Involvement and Partnerships. Driving Principle: The Code of Commitment. The Caesars Code of Commitment governs the conduct of our business.
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Strategic Approach to Community Involvement and Partnerships
Driving Principle: The Code of Commitment The Caesars Code of Commitment governs the conduct of our business. It is a public pledge to our employees, guests, communities, and the environment to honor the trust they have placed in us. A Commitment to all our employees to treat them with respect and provide satisfying career opportunities A Commitment to all our customers to promote responsible gaming A commitment to all our communities to help make them healthy and vibrant places to live and work A commitment to responsible stewardship of the environment
Employees participate in the community through each pillar of the Code Each property hosts a HERO team as the primary form of Employee Community Involvement = 600+ HERO Events in 2012 Environment Community Employees Guests Found/Corp/Propy Community Relations & ResponsibleGaming Environmental Volunteerism Philanthropy Engagement Social Impact Sustainability
ECI Goal: Highly integrated and highly leveraging of company assets for social impacts Best Practice Example is Clean the World high Integration into business functions low low high Leveraging of corporate assets for the benefit of societal causes Sources: Based on the work of Michael Porter and Mark Kramer. 7