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This presentation discusses the application of behavioural insights in the Ministry of Finance and Planning in Jamaica for improved service delivery. It explores the use of design thinking and behavioural economics to understand and predict human behavior, and how these tools have been utilized in the MOFP Transformation Programme. The session provides practical insights and highlights the added value of the UNDP/MOFP partnership in driving change management.
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The UNDP Innovation Facility (SHIFT) Ankara, Turkey 23 – 25 September 2014 Ministry of Finance and Planning, Jamaica “Managing Change for Improved Service Delivery Innovatively” Behavioural Insights based Institutional Design: A Ministry of Finance and Planning, Jamaica Perspective Dr Elsie LAURENCE-CHOUNOUNE Deputy Resident Representative United Nations Development Programme • Jamaica, Bahamas, Bermuda, Turks & Caicos and Cayman Islands Trudy-Ann JAMES LINTON Director, Strategic Organisational Development Ministry of Finance and Planning, Jamaica
Agenda The Jamaican Context The MOFP Context The Change Partnership: UNDP and MOFP Jamaica Applying Behavioural Insights based Design Thinking to MOFP Transformation
Vision 2030 Jamaica • “Jamaica – the place of choice to live, work, • raise families and do business”.
The Ministry of Finance and Planning, Jamaica: Where we are now… • Economic Reform Programme (ERP) well underway • Standby Agreement with the IMF in place • Public Financial Management Reform action plan • Economic Programme Oversight Committee • MOFP Strategic Review
MOFP Transformation Programme • Realigned Organisational Structure • Technology-enabled Improvement of Critical Business Processes • Customer Centric Service Orientation • High talent workforce in a learning organisation A Centre of Excellence, 2017
Change Management … Predicting Human Behaviour • TRADITIONAL VIEW OF HUMAN BEHAVIOUR • However, this Perspective Fails To Explain And Predict A Large Proportion Of Behaviour And Decisions.
Introducing Behavioural Economics /Behavioural Insights to change managementhttp://www.youtube.com/watch?v=XH_Bzxp8-dA&sns=em
Messenger • Norms • Defaults • Salience • Affect • Commitments What is Behavioural Economics (BE)/Behavioural Insights (BI)? • Ego • Incentives • Priming • Influencing Behaviour The MINDSPACEWay
Applying BE/BI: Practical Insights • Attractive • Easy To encourage behaviour change, make it EAST: Easy, Attractive, Social and Timely. • Social • Timely • 'Change Minds by Changing Contexts'
Linking BE/BI to Public Administration • BE/BI: An Invaluable Tool • Key insights into the psychology of behaviour motivations • Low cost/ low pain option for curbing or motivating behaviour
Applying design-thinking through be/bi Empathize Refine/replicate Define Test Ideate Prototype
Applied BE/BI in the MOFP Transformation Programme Value Added to ...
BE/BI Applied Intervention Success @ MOFP • UNDP Model for similar Public Sector Interventions in SIDS and MICS • BE/BI Model for Jamaican Public Sector Renewal
In closing… Old ways won’t open new doors… Author Unknown When was the last time you did something for the first time? Author Unknown