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COMPLETE DIGITAL MARKETING TRAINING Delivered by Future Connect Training & recruitment
What is Future Connect? We are a group of companies, working in training/education, media, and recruitment sectors.
Job Roles you can apply for after finishing the training. • Digital Marketing Assistant • Social Media Manager • SEO Specialist • Content Marketer • Digital Marketing Manager • PPC Specialist • Marketing Accounts Manager • Salaries in Digital Marketing range from 25k to 65k • According to Glassdoor: • Average Salary in Digital Marketing: £40,000
Choose what you want Digital Marketing – Marketing Pack Marketing Fundamentals Marketing Analysis SEO Fundamentals Social Media Marketing Google AdWords (PPC) Email Marketing Digital Marketing – Full Pack Marketing Pack – All Modules + CRM CMS And Website Setup Project Management Essentials Graphic Design Essentials
Topics to be Covered • What is Marketing? • History of Marketing • Future of Marketing • P’s of Marketing • Consumer Behavior • Market Segmentation • Pricing Strategies • What are brands? • Why do Brands Matter? • Developing new Products and Brands • Product Life Cycle • Marketing Lifecycle • Distribution Channel Overview • Promotion in Marketing • Ethics and Laws Marketing Fundamentals
Topics to be Covered MarketingAnalysis • Why Analysis Matter and Stake Holders • KPI’s • Competitive Analysis • 7 Dimensions of Marketing Budgeting and Forecasting • Google Analytics
Topics to be Covered S.E.O. FUNDAMENTALS • What is S.E.O.? • Why S.E.O. Matters? • Understanding how Search Engines Work • On Page S.E.O. • Off Page S.E.O. • Site Audit • Keywords Analysis and Generation Search for Voice • Local S.E.O. • Images S.E.O. • Google Keywords Planner, Google Trends, Google Search Console, Google Business Profile Manager
Topics to be Covered • Facebook Overview • Facebook Business Manager • Facebook Pages and Groups Setup • Facebook E-Commerce Setup • Instagram Setup and Linking • Facebook/Instagram Advertising and Ads Account (Creation and Optimization) • WhatsApp Marketing Setup • Facebook, and Instagram Management • LinkedIn Overview and Page Setup • LinkedIn Marketing • YouTube Overview and Channel Setup • YouTube Essentials • Hashtags Overview and Utilisation • Social Media Management Tools (Third Party) • Other Social Media Platforms Social Media Marketing Fundamentals
Topics to be Covered GOOGLE ADWORDS (PPC) • Google AdWords Overview • Google AdWords Account Setup • Google AdWords Ads Setup • Google AdWords Campaign Analysis and optimisation • Google AdWords Integration and Tracking • Keywords Analysis
EMAIL MARKETING Topics to be Covered • Email Marketing Overview • Why Email Marketing Matters • Email Content • Email Marketing through Mailchimp • Email Automation • Best practices for Generating Customer lists
Topics to be Covered CRM Essentials • CRM Overview • Configuring Zoho CRM Modules • Understanding Important Modules and Process Flows • CRM automation and Workflow • Web Forms Setup • Social Media Integration
Topics to be Covered CMS and WEBSITE SETUP (Add-On) • Understanding website fundamentals • WordPress Account Creation • Setting up WordPress Pages and Posts • Customization of Website • Plugins for Marketing and other • WooCommerce Integration for E-commerce
ProjectManagementEssentials (Add-On) Topics to be Covered • PowerPoint essentials • Project Management Methodologies • (Agile, Scrum, Kanban, PMBOK, Waterfall) • Project Proposal Document Preparation • Project Management Tools
Graphic Design Essentials (Add-On) Topics to be Covered • Understanding how graphics on the screen works • Raster vs Vector graphics • Common Graphic Resolutions and Ratios • Composition and colour scheme best practices • Canva software overview • Video Editing basic overview and software demo
Recruitment Support:(CV building, Interview prep, applying jobs)
Recruitment is our Strength That is why Over the past 5 months, we have successfully propelled 672+ candidates into various careers through our unwavering support and guidance. *(Sep –Feb 2023)