TELECENTRE EUROPE

1. TELECENTRE EUROPE STRATEGY 2013 – 2017 PILLAR 2 – Advocay and campaigns

2. PILLAR 2 LINKED TO OVERALL GOALS OF TE • Provide innovative solutions for digital inclusion and empowerment of all citizens across Europe, • Improve the knowledge sharing and capacities of Telecentres across Europe • Identify ideas, use examples and build from the knowledge and expertise in local telecentres in all of our work

3. PILLAR 2 LINKED TO STRATEGIC OBJECTIVE 2 To raise public awareness about • E-skills demands on a labor market • E-skills competence frameworks and certifications • Youth employment measures • Opportunities for women in ICT professions • Digital technologies in elderly care and active aging • Assistive technologies for people with disabilities

4. ACTIVITY PILLAR 2- advocacy Advocacy linked to EU policies • Digital agenda for Europe • The Grand coalition for digital jobs creation • Agenda for new skills and jobs • Recognition of competences gained outside formal education • Social Investment Package (coming soon) • Creative Europe • European Innovation partnership on active and healthy ageing • Web accessibility • Other relevant EU policies : • Digital competence framework • E-competence framework

5. ACTIVITY PILLAR 2- advocacy Advocacy linked to other stakeholders policies: • Microsoft Youth SPARK MoU signed January 2013 • Telecentre.org Foundation Partnership agreement in preparation • Others... ??? Advocacy linked to TE and TE members internal goals and priorities– pro-active approach : • Promote the role of TE and TE networks as grassroots organizations • Promote the need of EU support instruments for TE networks • Support our members in their national advocacy goals

6. ADVOCACY – METHODS&FORMS Follow up approach to EU and Stakeholders policies and initiatives • Be aware of latest EU and other stakeholders policies and initiatives, as well as internationally (ICT for Development) ( MD, Board, EU consultant ) • Share and disscuss the information with TE members ( Board, Staff ) • Demonstrate TE contribution to policies&initiatives • PR and comments on online discussion platforms • Collect and share evidence of TE contributions ( activities, campaigns etc ) ! IMPORTANT. TE contribution = Contribution of TE as org + Contribution of TE Members

7. ADVOCACY – METHODS&FORMS 2 Pro-active approach. Have our own priorities ( initiated by members ) on the first front of advocacy Define the goals and messages , as initiated by members , board, staff Find the right partners for our advocacy campaigns ( e.g. EC, ICT industry, other NGO, members countries ) Find the best advocacy channels ( communication effectivity to be evaluated before starting activity ) Link the advocacy campaigns to SMART goals and available financial instruments etc )

8. ADVOCACY – METHODS&FORMS 3 Presence and presentations at major policy and stakeholders events essential ! • Pan- Euroepean events like : • Digital Agenda Assdembly • E-skills conference • E-Inclusuion Conference • Smaller high level work groups • Stakeholders events • National and international conferencesNeed to involvenotonlyBoardandstaff, butalsomembers to represent TE !

9. CAMPAIGNS Campaign - an organized effort which seeks to influence the decision making process within a specific group. TE campaigns’ differential relies on its potential to mobilize multi-stakeholders partnerships (public, private and social sectors) for a common goal • TE campaigns could be targeting : • Policy makers and stakeholders at different levels • TE community ( telecentres, grassroots organizations ) • TE customers- citizens & SMEs • Mass media • TE campaigns could be : • Pan – European ( and beyond ) – GOW 2013 • Regional ( e.g. Regional clusters ) • Sectorial – involving specific kind of TE members and activities \ Define the goals and messages , as initiated by members , board, staff • Find the right partners for our advocacy campaigns ( e.g. EC, ICT industry, other NGO, members countries ) • FInd the best advocay channels ( communicatin affectivity to be measured before starting activity ) • Link the advocacy campaings to SMART goals and available financial instruments etc )

10. How to plan successful campaigns for TE? SMART approach to campaign goals : Specific -A specific goal has a much greater chance of being accomplished than a general goal( GOW versus Skillage tests or ICT career days in EU27 ) Measurable – figures helps and motivates, but need to be chosen wisely ( GOW 2012 versus E-skills week 2012 ) Attainable – evaluate the attitudes, abilities, skills, and financial capacity to reach campaign goals ( disscuss campaigns with membership before launching them ) Realistic- a goal must represent an objective toward which TE and TE members are both willing and able to work( TE community not homogenous, different campaigns relevant to different members , that should be accepted ) Timely – A goal should be grounded within a time frame.( Should look at least 1 year ahead to plan campaigns )

11. How to plan successful campaigns for TE? 2 • Have more than 1 major campaign GOW • Create other campaigns ( optimal 4 per year ) linked to TE core activity directions and/or relevant stakeholder policies • Replicate campaigns that works well in members countries : • Sectorial campaigns • Regional campaigns • Export campaign concepts/know how to other continents (with TC.org) • Partnerships ( Pan – European, National ) helps to make campaigns a success IMPORTANT !! The new project Unite IT will help to identify national best practices for Advocacy and Campaigns, follow up EU and stakeholder policies !

12. CONCLUSION for PILLAR 2 We as TE like to be active participants of EU and national policy creation, not just followers and contributors Some of our campaigns are great but we need to have better PR about them TE Board and staff team are directly responsible for leading the strategy –but we do it on the name of members ! Your opinion and ideas – most welcome !