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2009-2011 Strategic Plan Plan Goals, Strategies, Tasks

2009-2011 Strategic Plan Plan Goals, Strategies, Tasks. 2009-2011 Strategic Plan Mission and Vision Statements – Approved by QRCA Board, Nov. 17, 2008. 2009-2011 Mission Statement:

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2009-2011 Strategic Plan Plan Goals, Strategies, Tasks

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  1. 2009-2011 Strategic PlanPlan Goals, Strategies, Tasks As approved by the QRCA Board of Directors on January 12, 2009

  2. 2009-2011 Strategic PlanMission and Vision Statements – Approved by QRCA Board, Nov. 17, 2008 • 2009-2011 Mission Statement: • The Qualitative Research Consultants Association (QRCA) is dedicated to advancing the discipline of qualitative research worldwide. • 2009-2011 Vision Statement: • Qualitative research provides inspiration and guidance to enhance customer knowledge for sustainable competitive advantage.  The Qualitative Research Consultants Association (QRCA) provides industry-leading resources that are essential to its members and the professionals who use research.   As approved by the QRCA Board of Directors on January 12, 2009

  3. QRCA Values Statement Approved by QRCA Board, Nov. 17, 2008 • Passion for knowledge: By nature, we are curious, open-minded questioners who love to learn. Increasing collective knowledge and insight is what we do. • Respect: Our respect for the individual drives our role as the voice of the consumer. We are gracious and caring in all our interactions. • Sharing: We support and encourage one another in a collegial environment.We share our knowledge, skills and expertise with each other and the Association. • Creativity: We develop imaginative, inspired, and innovative research approaches and solutions. • Ethics: We uphold the highest standards of ethical and professional behavior in our work and in all our relationships. As approved by the QRCA Board of Directors on January 12, 2009

  4. 2009-2011 Strategic PlanApproved by QRCA Board, Nov. 17, 2008 2009-2011 Proposed Goal Goal: Enhance Member Value Measurements could include: Member value perceptions from member survey, member retention, total membership, membership attendance/participation in significant events (Annual Conference, Chapter meetings, SIG meetings, etc.) Strategies: • Improve and expand opportunities to enhance members’ knowledge • Create and encourage opportunities for interactions between and among members • Increase the relevance and accessibility of offerings to appeal to the range of members (e.g. interests, experience, geography) • Expand member benefits As approved by the QRCA Board of Directors on January 12, 2009

  5. Goal: Enhance Member Value – Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  6. Goal: Enhance Member Value – Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  7. Goal: Enhance Member Value – Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  8. Goal: Enhance Member Value – Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  9. 2009-2011 Strategic Plan Approved by QRCA Board, Nov. 17, 2008 2009-2011 Proposed Goals Goal: Increase the Stature of QRCA Members Among External Audiences Measurements could include: QRCA awareness among research buyers by X% as measured by annual surveys, value perceptions of QRCA and its members among research buyers and other stakeholders as measured by annual surveys, QRCA coverage/citation in industry and mainstream media Strategies: • Build strong QRCA brand worldwide • Provide opportunities for knowledge sharing/exchange with external audiences • Seek out strategic industry partnerships • Be a resource for industry standards and practices As approved by the QRCA Board of Directors on January 12, 2009

  10. Goal: Increase Stature of QRCs Among External Audiences– Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  11. Goal: Increase Stature of QRCs Among External Audiences– Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  12. Goal: Increase Stature of QRCs Among External Audiences– Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  13. Goal: Increase Stature of QRCs Among External Audiences– Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  14. 2009-2011 Strategic Plan Approved by QRCA Board, Nov. 17, 2008 2009-2011 Proposed Goals Goal: Use “Best Practices” in All Association Operations Measurements could include: bi-annual review of governance documents by association attorney, annual financial audit by certified CPA, annual performance review with assoc. management provider Strategies: • Maintain disciplined financial management • Continue strong relationship with association management provider • Develop leaders and plan for strong leadership succession • Maintain updated, professional governance infrastructure As approved by the QRCA Board of Directors on January 12, 2009

  15. Goal: Maintain Association Health– Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  16. Goal: Maintain Association Health– Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  17. Goal: Maintain Association Health– Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

  18. Goal: Maintain Association Health– Strategies and Tasks As approved by the QRCA Board of Directors on January 12, 2009

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