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Region 1 Membership Development Region 1 Board Meeting Providence RI August 24, 2013. Soon Wan Region 1 Membership Development Chair gimsoon@ieee.org. Agenda Outline. Region 1 Membership Development Activities Quick Update on Region 1 July 2013 Membership Conclusion Appendix:
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Region 1 Membership Development Region 1 Board Meeting Providence RI August 24, 2013 Soon WanRegion 1 Membership Development Chairgimsoon@ieee.org
Agenda Outline • Region 1 Membership Development Activities • Quick Update on Region 1 July 2013 Membership • Conclusion • Appendix: • Update of Section 2013 MD Goals • 2013 Region 1 MD Goals • Region 1 and GOLD Activities • Region 1 Section MD Chairs Roster • Member Renewal Cycle • IEEE-USA Membership Initiatives • Member-Get-A-Member program • New Member Recruitment Best Practices
What Soon has been doing since January 2013? • Conference Calls using WebEx in February and June • Pre-Arrears Outreach on February 23, 2013 (the last day to renew) • MD Booths at NE Engineering Week, Region 1 Student Conference • Introduction of IEEE at MIT, Bristol Community College, and Suffolk University • Spoke on enhancing members outreach, public engagement and membership promotion through social media (facebook) at the April IEEE MD webcast • IEEE MGA Smart Tech – Metro Area Workshop in Boston • MD Officer Training Webcast – 7 Sessions • Last but not least – looking for the best ice cream in Region 1
MD Officer Training Webcast IEEE MD Officer Training webcasts are scheduled during the week of 10 June 2013. The sessions will be scheduled for 90 minutes to allow for questions and answers. The host and co-presenter is Ed Perkins, 2013 Chair of the Membership Recruitment & Recovery Committee (MRRC). Each session scheduled will have a Region MD Chair as co-presenter and they will share their experience and knowledge with you. The training presentation will cover what IEEE membership development is, how the membership year works, what your role is and expectations, many resources and tools will be reviewed so you know what is available to help in accomplishing your goals. Monday, 10 June 2013 at 7:00pm Eastern, or 23:00:00 UTC https://cc.readytalk.com/r/f5epit4t7f8q&eom Tuesday, 11 June 2013 at 10:00am Eastern, or 14:00:00 UTC https://cc.readytalk.com/r/5vde2mk2b9zp&eom Tuesday, 11 June 2013 at 4:00pm Eastern, or 20:00:00 UTC https://cc.readytalk.com/r/xbzpaceyj8u4&eom Wednesday, 12 June 2013 at 1:00pm Eastern, or 17:00:00 UTC https://cc.readytalk.com/r/np8xc3vwjd3s&eom Wednesday, 12 June 2013 at 7:00pm Eastern, or 23:00:00 UTC https://cc.readytalk.com/r/76oco9kz0kbr&eom Thursday, 13 June 2013 at 10:00am Eastern, or 14:00:00 UTC https://cc.readytalk.com/r/v4i99av6z1n3&eom Thursday, 13 June 2013 at 7:00pm Eastern, or 23:00:00 UTC https://cc.readytalk.com/r/k9p8vfje1uib&eom Attendees from Region 1
2013 IEEE Boston Metro Area Workshop Sponsored by IEEE MGA (Member Geographic Activities Board)
IEEE Smart Tech: Metro Area Workshop Series • IEEE Smart Tech Metro Area Workshops provide participants with a unique learning experience with topics on the cutting-edge of technical innovation today. • These two-day seminars are focused on providing an opportunity for participants to learn first-hand from the field experts. Each workshop is a springboard to a deeper understanding of technology and its myriad applications and potential for innovation.
Boston Metro Area Workshop • IEEE MGA (Member and Geographic Activities Board) has selected Boston Section to host one of the fours MAWs. • Westin Waltham-Boston Hotel 70 Third Avenue, Waltham MA 02451 • September 27 and 28, 2013 • Target Attendance: 200
Metro Area Workshop Goals • The goal of the workshop is to increase member engagement and provide value to IEEE members and their local community by providing career assistance, professional networking and education on technology changes. • Workshop target audience is practicing engineers and technical professionals who are innovators, have a desire to learn more, and/or are in career transition or considering a career change. • Workshop contentshall address emerging technologies that are in demand in metro area (Example topics include, but are not limited to, Cloud Computing, Smart Grid, Software Engineering, Mobile Application Development and Electric Vehicle Technology).
Region 1 July 2013 Membership Quick Summary • Total Membership in July 2013 is 32,488 • 28,696 Higher Grade • 3,792 Students • Total Membership continue to decline -1.9% • Higher-grade declined -2.9% • Student continued to increase +6.3% • Renewal/Retention: 83% (highest in 10 Regions) • First Year Member Retention: 39.9% (3rd in 10 Regions) • Recruitment: 178 more new members (+5.1%) • Higher Grade: -4.0% • GSM: 20.2% • Student: 4.7%
Suggestion • Membership Gift Card • Offer 5-10-15 Years Membership Due (Lifetime Membership) • Section Websites – Redesign and Update with past and upcoming local activities, meetings, awards, and news • Society Membership
Wrap Up / Take Away Points • Region 1 Membership is still on downward trend. • Need your help • Recruit more new members – now, IEEE Membership due is 50% discount, including the Societies Membership
Thank You. Question? Soon Wan Region 1 Membership Development Chair gimsoon@ieee.org Slide 21
Section MD Goals Summary • IEEE-USA Recruitment Incentive • To maintain its higher-grade members, and gain at least 1 new additional member by end of August 2013. • Year-Over-Year: Members Renewal (Cumulative) • To achieve >85% of the total arrears members (opportunity) to renew their membership by end of August 2013. • Year-Over-Year: Recruitment (Cumulative) • To recruit >10% of new members by end of 2013. • Section MD Action Plan • Plan out out the goals • Execute the action items, and meet the milestones
GOAL >1 Gain By end of Aug 2013 IEEE-USA Recruitment Incentive As May 2013 As July 2013 None Section achieved the goal
Region 1 July 2013 Membership GOAL > 85% by Aug 2013 Year-Over-Year: R1 Renewal (Cumulative)
Region 1 July 2013 Membership GOAL > 10% by end of 2013 Year-Over-Year: R1 Recruitment (Cumulative) 7 Sections met the goal so far
2013 Region 1 MD Goals • To fill Section MD Chair position vacancies. • To increase the partnership between Region 1 MD and Section MD Chairs. • Provide Training • Provide Supports at Section Membership drive events • To encourage Section to Members Communication • To support and focus on new members recruitment. • To continue maintain high or to improve members retention rate. • To pilot and implement new initiatives to improve Region 1 Membership. • To reverse Region 1 Membership decline trend, and increase the Membership by 2% by end of 2013.
2013 IEEE Region 1 Student Conference • MIT, Cambridge MA (April 5-6, 2013) • Conference Program • Keynote Speech • Micromouse Competition • Student Paper Contest • Micromouse Workshop • Award Dinner Ceremony • http://sites.ieee.org/r1/committees/students
205 Registrants • 34 Student Paper Content Participants (13 papers submitted) • 41 Micromouse Participants (7 Micromouse Registered) • 11 Ethics Competition Participants • 9 T-Shirt Design Participants • 165 Student Attendees from 23 Schools in Region 1 • 20 Volunteers, and Speakers
Region 1 GOLD • Challenges • About 6 GOLD Affinity Groups have been inactive for 3 years. They were considered to be dissolved. • To find someone suitable with commitment and dedication to be the Region 1 GOLD Coordinator. • 2013 Region 1 GOLD Goals • To revive the inactive GOLD Affinity Groups: To source new GOLD volunteers / leaders. And, update the Region 1 Good Young Professionals List. • To update the list of Region 1 GOLD Chairs. Then, to provide training to new GOLD Chairs, and mentor them. • To develop the Student-GOLD Mentorship program.
Region 1 July 2013 GOLD Membership • Region 1 GOLD Members (include GSM) = 3,654 • GOLD members are IEEE Higher Grade, Professional Members or GSM (Graduate Student Member) who have graduated with their first professional degree in the past ten years
2013 Region 1 Section MD Chairs (as 02/08/2013)
Glossary • Arrears – members who have not paid the current year dues, services will end • Inactive – members who have not paid dues from the past year and receive no services • Deactivation – All IEEE members who have not paid dues for the current membership year by the deactivation service date (23 February in 2013) have their member status changed to Arrears • MD – Membership Development • MGA – Member & Geographic Activities • MRRC – Membership Recruitment & Recovery Committee • MGM – Member-Get-A-Member program • A&A – Admission & Advancement program • SM – Senior Member grade • GOLD – Graduate of the Last Decade • HG – Higher-grade member (Member, Senior Member, Fellow. Life Member) • RSR – Region Student Representative • RSAC – Region Student Activities Chair • SAMIEE – Section/Society Access to Membership Information
IEEE Members Renewal Cycle January: Membership renewal becomes past due DEC September: Renewal for following membership year opens (several e-mails and print invoice) Members who joined between 16 August and 31 December wont receive a renewal notice until the following October NOV JAN OCT FEB March: Deactivation of service to un-renewed members SEP MAR AUG APR JUL MAY JUN • From August to January: • 85% Effort in Renewal and Retention
IEEE Membership Cycle Slide 43
IEEE-USA’s Membership Initiatives E-Book Renewal Incentive Renewed Members have free access to selected E-Books Member Recruitment Incentive $20 per actual net member growth (split 50/50 between section/region) To maintain total Higher-Grade dues paying membership count at the same level as the prior year. To exceed Higher-Grade recruitment year-over-year.
IEEE-USA Recruitment Incentive • To provide a financial incentive to share its assessment revenues with Sections in IEEE Regions 1-6 who are successful in increasing their membership. • In order to qualify for the incentive, a Section would have to at least maintain its higher-grade, full dues paying previous membership level for the current calendar year (using the August membership report as the reference base). • Qualifying Sections and Region 1 would receive $20 incentive funding for each higher grade member recruited in that Section during the period September 2010 - August 2011 above the previous year’s total higher grade membership. • “Migrating” members (i.e. members who moved from one region/section to another) would not count.
MGM Program Overview Member-Get-a-Member rewards current IEEE members for referring new members to join. Members receive $15 per higher grade member recruited. $2 per student member recruited HG members cannot earn awards on students recruited. Annual max award of $90 per member. Slide 48
MGM Program Overview Awards are assessed at the end of the membership year in September, and are sent to eligible recruiters in the form of a promotion code that can be used toward: membership renewal, IEEE products and services, a donation to the IEEE Foundation, IEEE merchandise site eCertificates. Slide 49
MGM Program Overview Pre-printed MGM Referral Cards in every member’s renewal or new member acknowledgement pack Potential for every member to hand out 4 cards to prospective members Downloadable, editable PDF online for members who need more Section awards Top 5 recruiters in each region receive an additional award for their section Top overall recruiter receives an additional section award Slide 50