B2B Marketing – The Way Ahead
Esources is a B2B or a business-to-business portal with listings of verified wholesale suppliers, dropshippers, and trade leads. • This portal is a very useful tool for B2B marketers. • In a B2B environment one business makes a commercial transaction with another. • This transaction occurs when one company buys products or services from another company. • According to an Esources review, the portal is enabling companies to interact with vendors across a range of products and understand how they are coping with the evolving marketplace. • It offers an approach to business marketing and an insight into many more industrial and commercial transactions. With the rise of the internet, the marketers must confront with a dynamic medium and continually try to embrace innovative practices every day. It is not that they must forgo traditional marketing approaches, but seek a way forward to integrate the digital and traditional into a unified whole. A layperson must understand that there are key differences between marketing to consumers and marketing to businesses. A B2B market has: • Complex transactions – o The products are complex and the buying processes are intricate. o The manufacturing equipment is complex with many engineering details. o Negotiation between the buyer and seller is intense because of the increased bargaining power of players involved. • Off shoot demand o A significant amount of business demand in a B2B market is an off shoot of consumer demand. o For example, a car maker’s demand for steel sheets may come down if fewer consumers buy cars in a slowed economy. • Fewer customers o The number of potential individual customers in a business-to-consumer market is far greater than in a business-to-business market. But now B2B companies are also recognizing what their B2C peers have long appreciated – that customer experiences matter a lot. In this regard, Esources has done a lot in improving the companies’ end-to-end interactions.
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