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Propaganda

Propaganda. Part One. What is Propaganda?. Method or approach to spread ideas that further a cause, such as political, commercial, or religious There are many types of propaganda, but 7 main types. 7 Types of Propaganda. 1. Name Calling 2. Glittering Generalities 3. Transfer

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Propaganda

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  1. Propaganda Part One

  2. What is Propaganda? • Method or approach to spread ideas that further a cause, such as political, commercial, or religious • There are many types of propaganda, but 7 main types

  3. 7 Types of Propaganda • 1. Name Calling • 2. Glittering Generalities • 3. Transfer • 4. Testimonial • 5. Plain Folk • 6. Card Stacking • 7. Bandwagon

  4. Name Calling • Saying bad things about your competitor • The name calling links the person or idea to a negative symbol • Negative words • Example: Joel is a dictator during group work, never letting others share their ideas. The word “dictator” is a negative term labelling Joel. • Obamacare is an un-American form of healthcare! The word “un-American” would be offensive to Obama and is considered calling him a “bad” name.

  5. Name Calling Example • Why are these examples of Name Calling? • What can you guess about Ann Coulter?

  6. Glittering Generalities • Using words that appeal to our emotions, such as love, generosity, brotherhood, freedom, honor, liberty, social justice, etc. • Emotion words that are linked to a person or product • Positive words

  7. Glittering Generalities Example • Appealing words “things go better” gives positive feelings about the product

  8. Glittering Generalities Example #2 • John McCain ran for president against President Obama. • What does this picture show you? • What do the words make you think/feel?

  9. Transfer • Using good feelings, looks or ideas conveyed to the person whom the product is for • Positive images

  10. Transfer Examples

  11. Testimonial • Using a famous person to recommend a person, product or idea • “I want to use this (or do this) because this famous person is using this!!!”

  12. Testimonial Examples

  13. Plain Folk • Trying to show that a person or product is good for “ordinary” people, because a person is “just like you” and understands you • “This person is JUST LIKE ME so I should listen to him and use this product!”

  14. Plain Folk Examples

  15. Card Stacking • Card stacking persuades people by giving false facts, rearranging facts, or withholding the real facts to alter the truth.

  16. Card Stacking Examples

  17. Bandwagon • Persuading people to do something by letting them know others are doing it. • “Everyone else is doing it” • “It could work for you too”

  18. Bandwagon Examples

  19. Homework • Find oneexample online of each type of propaganda: You may copy and paste each to a Word document. Write a sentence under each photo explaining the propaganda.

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