Leading, Growing, Evolving Together Cisco Master Security Specialization

1. Leading, Growing, Evolving TogetherCisco Master Security Specialization

2. Loss affects Value (The CFO Problem) • Random theft (e.g. break-in, no coordination) • Directed theft (e.g. espionage) • Accidental loss (e.g. email inadvertently sent) Damage affects Reputation (The CEO Problem) • Public visage (e.g. web site defacement) • Shareholder confidence (e.g. loss of information) • Accidental damage (e.g. a misstep in industry) Network Security: A Business ImperativeThreats and Their Effects Disruption affects Productivity (The CIO Problem) • External source (e.g. distributed denial of service or DDoS) • Internal source (e.g. virus breakout) • Accidental source (e.g. configuration mistake)

3. The Challenge of Managing Security Configuration How to rapidly deploy new policies Monitoring Need to monitor multivendor networks Service Provider Enterprise Identity How to control accessto network assets—who can do what Analysis Too much meaningless raw data Mid-Market SMB Auditing How to audit against best practices Mitigation How to use network to eliminate threats

4. Remote Site Extranet Business Partners Network Security: Critical Business ImperativeIncreasing Complexity Requires Varying Levels of Capability • Exponential Growth of Collaboration Points • Proliferation of Connected Devices PDAs, Cell Phones, Laptops Physical security devices Consumer and Entertainment devices Increasing complexity requires… • Sophisticated solutions Architectural Design and Deployment Multi-layered security Design into infrastructure and business processes Collaborative, Adaptive, and Integrated solutions • Varying levels of “skills depth” in design, deployment, and support Commerce Teleworker and Sales Consumer Devices

5. The Cisco Self-Defending NetworkA systems approach leveraging the Network Adaptive Integrated Collaborative Proactive security technologies that automatically prevent threats Collaboration among the services and devices throughoutthe network to thwart attacks Enabling everyelement to be a pointof defense and policy enforcement

6. Cisco’s Approach—Security Solution Design and Deployment • Intrusion Prevention • CSA—Cisco Security Agent • ASA—Adaptive Security Appliance • IPS—Intrusion Prevention System • ISR—Integrated Svces Router • NetworkAdmission Control • NAC—Network Access Control • SecurityManagement • CS—MARS • CSM—Cisco Security Manager • SecureApplicationsand Hosts • CSA—Cisco Security Agent • ASA—Adaptive Security Appliance • SecureCommunications • ISR—Integrated Services Router • ASA—Adaptive Security Appliance • SSL VPN • DMVPN—Dynamic Multipoint VPN

7. Emerging Security Trends:Industry… Customer… Partner Sophisticated Customer Requirements Partner as Trusted Advisor Evolving Industry • Intelligence migrating to network • Increasing network security complexity • Sophisticated solutions in combination • Integrated and specialized partners • Full range of services • Proven, in-depth capabilities • Multi-solution and application integration • Full and robust Lifecycle Services • Business discovery and ROI

8. SIP Master UC and Master Security TAP (CTMP) Gold Silver Specializations Select Premier OIP VIP CustomerSatisfaction Support Infrastructure Resale Partner Program • Breadth = Integrated capabilities • Select, Premier, Silver, Gold • Depth = Specialized capabilities • Entry, Express, Advanced, Master • Master Specialization: Deepest level of expertise • Rewards channel partners for meeting growing demand for highly specializedpartners • Partners deliver proven, in-depth sales, technical and services capabilities

9. Master Specialization Framework—Security Solution Sales Expertise Technical Capabilities Services Offerings • Business solutions sales methodology • Reference customers across 5 solutions sets • Complex lab and demo capabilities • Onsite audit • Builds on Advanced Security Specialization • Industry-recognized credentials • CCIE for Security • CISM • GCIH • GSNA • Robust infrastructure to support Life Cycle Services portfolio • Sophisticated multi-solution design and deployment • Complete Day 2 support including troubleshooting and solution optimization • Onsite audit

10. Master Specialization Partner BenefitsRewarding Partner Value-Add and Loyalty Rewards Differentiation Recognition • Sales Expertise • Technical Capabilities • Lifecycle Services Offering • Brandingand prestige • Recognition via Partner Locator • Highest economic incentives with new tiered VIP rewards

11. Cisco Markets Master Specialization to Customers Campaign Builder Assets Brochures EnhancedPartner Locator Webcast Slides Newsletters CRN 5-Star Award

12. Cisco Markets Master Specialization to Cisco Field Organizations Partner Kits Monthly Articles Website Updates Newsletters Collateral

13. Summary • Industry growth driven by increasing complexity of security solutions • Growing customer demand for security specialist partners to provide sophisticated security solutions • Master Security Partners deliver proven, in-depth capabilities around sophisticated, application-based security solutions • With four specialization levels, Cisco channel partners cover the full spectrum of skills and capabilitiesto meet customer requirements • Master Specialized Partners deliver Cisco certified and verified solutions excellence