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HP Enterprise Group Marketing Channel Implementation Guide

HP Enterprise Group Marketing Channel Implementation Guide. Global EG HPN 4132004#2. Sally Chasanoff – Channel Campaign Manager August 1, 2013. Contacts Campaign Overview - Background - Concept - Messaging Campaign Tactics - Communication tools & tactics - Translations

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HP Enterprise Group Marketing Channel Implementation Guide

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  1. HP Enterprise Group Marketing Channel Implementation Guide Global EG HPN 4132004#2 Sally Chasanoff – Channel Campaign ManagerAugust 1, 2013

  2. Contacts Campaign Overview - Background - Concept - Messaging Campaign Tactics - Communication tools & tactics - Translations - CTA’s/Sales readiness - Sample of available tactics Content

  3. Contacts • Global: • HP WW Campaign Manager: Sally Chasanoff • Regional: • EMEA: MarjoleinWeel • AMS: Lynn Defrees • APJ: Carolyn Drury

  4. Campaign Overview Background Concept Messaging Proof Points

  5. Campaign background • Initiative supported: • HP Just Right IT partner transactional promotion • Objectives: • Show that HP stands out among the competition and keeps mobile workers connected and productive with the HP Small Business Wireless Network Solution. • Target audience: • CIO, Data Center Manager, Technology Influencers, CFO • Products: • HP Small Business Wireless Solution • Primary: HP M220 802.11n Access Point for centralized management of multiple access points, and the HP 1910 Switch Series with functionality for today and advanced features to support growth • Secondary: Quick Setup Wizard to save time on configuration • CTA: • Core CTA: Contact us • Optional CTA: View HP brochure: “HP networks for today’s mobile workforce”

  6. Campaign concept (1/2) • Value Proposition: • The HP Small Business Wireless Network Solution helps you respond to the changing expectations of a mobile workforce, with advanced networking technology that’s simple to manage and designed to keep employees connected and productive, anytime, anywhere. • HP M220 802.11n Access Point enables centralized management of multiple access points, and Quick Setup Wizard saves you time on configuration. • The HP 1910 Switch Series delivers functionality for today and advanced features when you scale up for the future. • Customer Insight/Rationale: • Small businesses are embracing technologies that help them innovate, compete, and grow. However, they are challenged by limited IT resources and growing security concerns. Many existing network infrastructures are not able to handle the bandwidth demands of wireless devices and promising technologies such as cloud computing, impacting the user experience and workforce productivity. Small businesses can meet the demands of a growing mobile workforce, enhance workforce productivity. Small businesses can meet the demands of a growing mobile workforce, enhance workforce productivity, and increase business agility and competitiveness with innovative, secure, high-bandwidth network infrastructure from HP. • “I need a solution to support the bandwidth demands of wired and wireless devices that enable employees to conduct business anytime, anywhere.”

  7. Campaign concept (2/2) Headline:  • Unleash the power of a mobile network • Subhead: • Bring fast, reliable wireless networking to your workforce • Imagery: • HP M220 802.11n Access Point • HP 1910 Switch Series

  8. Message map

  9. Co-branded campaign tactics Communication Tools & Specifications Translations CTA’s/Sales Readiness Sample of Available Tactics

  10. Communication tools & tactics • All tactics can be found on Partner Marketing Center here, Marketing Depot here, and Comodahere : • Folder: Global EG HPN 4132004#2 • Link: https://www.hppreferredpartners.com/campaigns/detail-view.hp?content_id=1120 Demand generation eDM from distributor to reseller (generic on JRIT) eDM from reseller to customer (by product/BU) DM postcard from resellerto customer (by product/BU) Sales and marketing tools Channel training PowerPoint® (by product/BU) Value proposition (printed and filmed) Telescript Customer overview (by product/BU) Other Channel announcement email Copy deck (translated) Channel Implementation guide Campaign Introduction video

  11. Overview of available tactics • All tactics can be found on PMC, Marketing Depot, and Comoda.

  12. Campaign CTA Gated and non-gated CTAs • Core CTA (gated) • Contact us Optional gated CTA • HP brochure: “HP networks for today’s mobile workforce”- here

  13. Translations • Translations need to be carefully checked and amended, for example, CTA (call to action). • Copy decks are available for translation on August 1, 2013. • Global EG HPN 4132004#2 • Link: https://www.hppreferredpartners.com/campaigns/detail-view.hp?content_id=1120

  14. Sample of available tactics (1/2) Postcard Video eDM

  15. End PowerPoint is a U.S. registered trademark of Microsoft Corporation.

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