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Our Approach. User CenteredExtensive study of www.bfi.org BFI's prioritiesUsability survey resultsPreserve and highlight the best of existing sitePragmatic. BFI.org Users. Pulled common user traits and concerns out of survey and from BFI meetingCreated four typical users and their reasons for
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1. BFI.org Proposed Site Redesign Team SizzlerKaty ChristensenHeather HallidayKristin InciardiMarvin Rusinek
2. Our Approach User Centered
Extensive study of www.bfi.org
BFI’s priorities
Usability survey results
Preserve and highlight the best of existing site
Pragmatic
3. BFI.org Users Pulled common user traits and concerns out of survey and from BFI meeting
Created four typical users and their reasons for visiting the site
Users’ behaviors became the foundation for our design process