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PROPAGANDA

Dive into the powerful world of WWI propaganda with these vintage-style posters aiming to inspire patriotism, boost war bonds, and shame into action. Get a glimpse of historical propaganda techniques merged with modern ad appeal.

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PROPAGANDA

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  1. Words are ammunition. Each word an American utters either helps or hurts the war effort. He must stop rumors. He must challenge the cynic and the appeaser. He must not speak recklessly. He must remember that the enemy is listening! --Government Information Manual for the Motion Picture Industry Office of War Information PROPAGANDA

  2. World War I Propaganda Getting people riled up to beat back the Hun

  3. Propaganda • Propaganda is a form of communication aimed towards influencing the attitude of the community toward some cause or position • Propaganda statements may be partly false and partly true • Propaganda always appeals to some emotion or human desire • Propaganda is usually repeated and dispersed over a wide variety of media in order to create the chosen result in audience attitudes

  4. You know it when you see it • Modern ads use the emotional side of propaganda to persuade you to buy their item. • The U.S. gov’t uses emotions to attempt to stop certain behaviors.

  5. ADs • Think of an ad that is using propaganda…

  6. Propaganda • Defined: 1)The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. • Usually embodied in Slogan 2) Ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause; also : a public action having such an effect.

  7. Famous Slogans • Workers of the world unite! • Peace, Bread and Land! • No taxation without representation! • Lebensraum! - “living space” • Law and order - Pres. Nixon • War on poverty - Pres. Johnson • The just society - P. M. Trudeau

  8. Seven Devices of Propaganda Name Calling: Label with emotional overtones. “Scab, Radical, Commie, Sinner” Glittering Generalities: Uncritical use of good words. “Truth, justice, on good authority” Testimonial Device: Usually famous individual promoting a cause or product.

  9. Seven Devices of Propaganda Transfer Device: Carry over authority, sanction or prestige of a symbol to something or someone. Ex. Cross and a sword, Uncle Sam “For God, for King and Country," Bandwagon Device: “Everybody’s doing it why aren’t you?”

  10. Seven Devices of Propaganda Card Stacking Device: Selecting only the Good or the Bad Points about a person or story to influence the reader. Conspiracy of Silence: Saying Nothing at all about a person or event.

  11. “Man is more influenced by WORDS than by the FACTS of the surrounding reality” Pavlov

  12. CPI or Creel Committee • Official propaganda ministry • Influenced all forms of media • Led to the domination of Hollywood films over the world

  13. Anti-German Sentiment • Committee of Public Information • Eliminating German names • Attacks on people of German descent

  14. Propaganda Varieties • Hating the enemy • War bonds • Patriotism • Inspiring the home front • Shaming people into action

  15. Hating The Enemy

  16. Hating The Enemy

  17. War Bonds

  18. War Bonds

  19. The role of patriotism/nationalism • Patriotism and Nationalism are two of the tools of the trade for propagandists. Convincing the people that the honor or perhaps even the very survival of their homeland is dependant on the message conveyed is essential to the effectiveness of any ad campaign, and a poster campaign is just that. What one is selling is not a product, but an idea.

  20. Patriotism

  21. Patriotism

  22. Inspiring The Home Front

  23. Inspiring The Home Front

  24. Shaming People Action

  25. Shaming People Into Action

  26. Shaming people in to action

  27. It will be your job to create one WWI style propaganda posters. You will choose one styles of poster to create. Hating the enemy/war bonds/patriotism/inspiring the home front/shaming people into action. Each must have both writing and a picture on it. None of the pictures can be computer generated. (After all they didn’t have computers with clipart on them or else they wouldn’t look as neat as they do.) Creativity counts but artistic ability does not. Just follow these guidelines. • Make it big enough (8.5”x11) • Make it colorful and creative • Follow the examples that you have seen

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