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Social Media Workshop: Changing Technology & Influence Today

Gain insights on the evolving landscape of social media with statistics, strategies, and tips to maximize engagement and drive results.

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Social Media Workshop: Changing Technology & Influence Today

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  1. Social Media workshop By alannablackie and m.T. beveridge

  2. Changing Technology and the Influence of Social Media Today • Social Media Revolution 2014

  3. Overview of statistics shown • 63% of business using Social Media report improved marketing results • 93% of marketers use Social Media for business • 77% of consumers say they interacts with brands via Facebook • 77% of marketers acquire customers via Facebook • 53% of users recommend products via Twitter • 90% of consumers trust peer recommendations, only 14% trust advertisements

  4. Quebecers on LinkedIn English 24.3% French 12.8% Quebecers on Twitter English 10.0% French 12.1% Quebecers on Pinterest English 9.4% French 12.0% Changing Technology and the Influence of Social Media Today Cont’d Quebecers on YouTube English 77.5% French 64.5% Quebecers on Facebook English 67.0% French 65.7% Quebecers on Google+ English 37.8% French 34.3%

  5. Putting social media into context:

  6. Crafting a social media policy • Unleashing Participation • Determine the scope • Address professional and personal use • Clarify policy rules • Keep it short • Put together Social Media Team

  7. Setting realistic objectives • Well thought out • Drive results • Measurable • Challengeable • Realistic • Limited

  8. Creating Content that Inspires and Expands Our Community • Relevant to key values and considerations • Makes life easier • Build relationships • Help others • Craft our identity

  9. Engagement aims for developing content: • LIKES • COMMENTS • SHARES

  10. Literacy quebec’s Literacy Libs

  11. Top Three Posts: Literacy Libs success and Growth Different Themes: Inspirational Quotes Holiday Reference Statistics Cheesy One liners Humour Statements • Different Considerations: • Background: Colour/Design • Fonts: Type/Size/Shading • Quality: Pixels Levels/Clarity

  12. Facebook Page Tips • News Feeds: The Unspoken Dos and Don’ts • “About” Information • Photos/Videos: Manage and Update • Optimize: Like, Add to Interests, Get Notifications and Review • Tracking Progress: Page Insights

  13. Conclusions and Things to keep in mind • SUCCESS

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