General Capabilities Prepared by: Dave Masi OneTouch Direct In conjunction with: Marketing & Communications Servic

1. General Capabilities Prepared by: Dave Masi OneTouch Direct In conjunction with: Marketing & Communications Services Phone: (866) 751-8188 Email: info@mcsphones.com

2. Table of Contents • One Touch Direct (OTD) Overview • Solutions • Channels • Call Center • Business Mix • Pricing Model • Strategic Advantage • Client List • Case Studies

3. Overview -OTD One Touch Direct is an international sales and marketing company providing call center solutions and marketing strategies. We focus on driving additional revenues for our clients while protecting the sanctity of the brand and positively impacting the customer experience.

4. Overview – Company facts • Founded in 1998 and privately held (ITI - OTD) • Call Centers in St. Catharines (Ontario) and 2 in Tampa, FL….450 station capacity • 1000 employees and 350 stations • Satellite offices in Seattle, NJ and Toronto • External call center partners…5,000 seat capacity • $20 million - annual revenues (2004) and $0 debt • Executive leadership team with over 90 years of (combined) Direct Marketing and Call Center experience.

5. Acquire Managing the Customer Experience CBM Grow Retention Overview – Services / Programs Overview - Solutions • Sales and Marketing Strategy • End to end selling • Order Management Systems • Lead Generation • Information Services • New Product Launches • Sales and Promotions • Business Partner Support • Loyalty Marketing • Affinity Programs • Up-Sell and Cross-Sell • Survey • Cross Sell – Up Sell • Marketing Campaign Support • New Customer Orientation • Market Research / Survey • Affinity Programs • Loyalty Marketing • Customer Satisfaction Assurance • Collections/ Billing Services • Customer Save Group • Winback Blended Inbound and Outbound Multimedia Contact Centers

6. Overview – Channels • Inbound • Direct Mail • Affinity Partnership • Alternative Media (Val Pak, New Movers) • Probe and Transfer (Access to Millions of Calls / Month) • Internet • Outbound • Internet • Auto Dialing • Direct Sales Force (Access to over 1K reps)

7. Overview – Services cont. • When needed, we outsource and manage our clients call center / marketing programs if we are at capacity. • Partner companies (access to 5,000 seats) • On-site management • One point of contact • Strict quality standards and metrics • Seamless to our clients • Expand and contract • Win / Win

8. Technology Fully blended Flexible reporting / scripting Redundancy Web based environment Centralized data Overview – Our Centers People • Strategic hiring • Low turn over • Continuous training • Career path Quality • Regular monitoring • Regular coaching • 14/1 ratio • Digitally record Security • Redundancy • Secure data / offsite • Secure access to center • Agent logins

9. Outbound 55% Sales/ Sales Support 40% Overview – Business Mix 2004 Inbound / Outbound Mix Inbound 45% 2004 Distribution Mix Other 10% Customer Base Marketing 50%

10. Overview – Pricing Model Our pricing model and philosophy: We structure our client relationships so that a portion if not all of our compensation is on a performance basis. We feel this builds a strong partnership, manages costs and drives results. • Contract marketing • Hourly • Pay for performance • Volume based

11. Overview – Strategic Advantage • Small to Medium Sized Centers • Unique Testing Methodology • Acquire responsive data • Develop creative, offers, premiums, etc with our clients • Develop contact management strategy by segment • Develop test cells matrix • Market via affinity, alternative media, targeted data, etc. • Analyze results by multiple segments and variables • Test…Test…Test “OTD is a significant part of our indirect broadband sales efforts. They have the ability and creativity to impact results and maintain quality at a fixed price.” -Steve Skornia, Director of Indirect Sales, Earthlink-

12. Overview - Partial Client List

13. Telco Case Study – Acquisition / CBM Verizon communications, one of the worlds largest communications companies, chose OTD as one of 3 centers to call into their customer base in the USA and sell LEC/ LD Bundles. OTD has supported Verizon for over a year. • The Challenge • Increase customer revenues • Increase number of products per customer from 1-2 to 4 • Reduce customer churn from aggressive competition and new entrants to the market space • Exceed results of internal centers • The Solution • Tested external vendors and chose OTD (1 of 3) to sell their products and services • Given immediate, full information access to Verizons customer base and marketing provision system • Roll out internal CBM program • Roll out new acquisition program • Success Stats • Ongoing….Over one product sale per rep hour • Helped reduce churn to the industries best • Increased number of customers and products per customer “OTD does a great job of delivering quality results and keeping its promises every month. I would recommend OTD to any company looking to increase revenues through customer base marketing and or new customer acquisition programs.” -Bryan Goodell, Account Director, Kipany / Verizon-

14. Wireless Case Study – Retention / CBM Verizon Wireless a Fortune 100 communications company serving more than 40 million customers in the USA, chose OTD as one of 3 centers to call into their customer base and performa multiple base marketing initiatives. OTD has supported Verizon wireless for over a year. • The Challenge • Increase customer revenues • Reduce customer churn from aggressive competition and PNP • Manage the brand / experience • Exceed results of internal centers • The Solution • Tested external vendors and chose OTD (1 of 3) to sell their products and services • Given immediate, full information access to Verizons customer base and marketing provision system • Launched (Contract renewal, rate migration, equipment upgrade and technology upgrade programs • Success Stats • Ongoing….Over one sale per agent hour • Helped reduce churn to the industries best • Helped increase customer satisfaction

15. Wireless Case Study - Acquisition Cingular a Fortune 100 communications company serving more than 47 million customers, chose OTD as one of 5 national agents to sell it suite of wireless rate plans, phones and features via multiple channels of distribution. We have been supporting Cingular since 1998. • The Challenge • Increase national sales from coast to coast to increase market penetration • Integrate into AT&T Wirless’s systems for provisioning and support • Build fulfillment center • The Solution • Build nationwide marketing strategy to support sales from multiple channels of distribution • Build order management, entry system and fulfillment to support • Given full information access to AT&T Wireless’s billing / provisioning system • Success Stats • Ongoing….10K new customers a month • Low churn • High revenue per sub • *Over 2 million subscribers* “OTD is a valuable asset to our distribution portfolio and one of our largest partners over the past 2 years.” -Doug Bell, Director of Sales, Cingular

16. Broadband Case Study - Acquisition Earthlink, a leading provider of dial up and broadband service chose OTD as a national agents to sell Broadband, DSL and Dial up to targeted leads throughout the United States. We have been supporting Earthlink since 1998. • The Challenge • Increase national sales from coast to coast to increase market penetration • Exceed internal call center results • Exceed other contracted call center vendor results to prove out the model • Integrate with their order management system • The Solution • Build nationwide marketing strategy to support outbound sales • Build order management, entry system and fulfillment to support • Test other channels for success • Success Stats • Ongoing….over 1K new customers a month • Low churn • On going distribution channel testing “OTD is a significant part of our indirect broadband sales efforts. They have the ability and creativity to impact results and maintain quality at a fixed price.” -Steve Skornia, Director of Indirect Sales, Earthlink-

17. Thank You. Please contact Marketing & Communications Services if you have any questions or require additional information. info@mcsphones.com