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WORKFORCE COMMUNICATION. William Burke Vice President of Logistics. WHY SHOULD I LISTEN?. WHAT IS IT?. ENGAGE. SHARE. INVOLVE. Clarify Inform Understand. Attitude Actions Results. Opinions Behaviors Belonging. WHY IS IT IMPORTANT?. FORMAL MEDIA. SYSTEMS & PROCESSES. LEADERSHIP.
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WORKFORCE COMMUNICATION William Burke Vice President of Logistics
WHAT IS IT? ENGAGE SHARE INVOLVE • Clarify • Inform • Understand • Attitude • Actions • Results • Opinions • Behaviors • Belonging
WHY IS IT IMPORTANT? FORMAL MEDIA SYSTEMS & PROCESSES LEADERSHIP 7% 32% 61% Source: Towers Perrin
HOW DO YOU DO IT? 3 STEP CHECKLIST: • STRATEGY • PLAN • MEASURE
SET THE STRATEGY • CULTURE • CONSISTENCY • COMPASS
ESTABLISH A PLAN • DETERMINE: • PURPOSE? • WHAT TO SHARE? • WHO NEEDS IT? • BEST WAY?
IS IT EFFECTIVE? • MEASURE: • SURVEYS • FOCUS GROUPS • ONE-ON-ONES • SOCIAL MEDIA • EXIT INTERVIEWS
WORKFORCE COMMUNICATION William Burke Vice President of Logistics