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SEGMENT - Key Lessons in Gdynia

SEGMENT - Key Lessons in Gdynia. KEY LESSONS. -. Target groups for all the partners should be the same - opportunity to relate to the ideas and the results When designing the campaign - think innovative , have „big” ideas

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SEGMENT - Key Lessons in Gdynia

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  1. SEGMENT - Key Lessons in Gdynia

  2. KEY LESSONS - • Target groups for all the partnersshould be the same - opportunity to relate to the ideas and the results • Whendesigning the campaign - thinkinnovative, have „big” ideas • Takingriskcanoftenbringverypositiveresults Eg. Introducing„Walkingbus” initiativein primary schools • The budget is not sufficient for „big” campaigns for all the segments • Car Contemplators - small actioncomparing the other „car owning” segments • Segmentation process is very time and money consuming • it is not always easy to find the qualified entity to conduct the segmentation

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