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Design Principles by Ivette Torres. Five Design Principles. Contrast. Proximity. Unity. Unity. Balance. Repetition. C ontrast. Contrast can be defined as difference; difference between art elements like color, size, or texture, these are used to create visual effects.
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Five Design Principles Contrast Proximity Unity Unity Balance Repetition
Contrast Contrast can be defined as difference; difference between art elements like color, size, or texture, these are used to create visual effects. The contrast in the colors between the leaves and the trunk, and the neutral color of the pot makes this plant very interesting. Ex. 1 Back to Menu
Repetition Repetition uses repetitive elements to enhance meaning and bring visual interest to an image. By using the bird as a repetitive element, the bike takes on a new form and invites the viewer to ponder the meaning. Ex. 1 Back to Menu
Unity Unity is the arrangement of all the elements so that they compliment each other and work in unison to portray that everything falls into its place. In this picture thereis the unity of colors, and they create a sense of completeness. Ex. 1 Back to Menu
Proximity Proximity is the arrangement of elements that relate to each other to make a visual grouping. The artistgrouped birds together and used proximity to create a sense of unity. There is also unity of colors. Ex. 1 Back to Menu
Balance Balance refers to the ways in which the lines, shapes, colors, and textures of a piece are arranged. Colors create a perfect balance in this picture. The dramatic effects of colors are harmonious and pleasing to the eye. Ex. 1 Back to Menu
Contrast The contrast of colors green, black, and white is used to focus the viewers attention on the music player. Ex. 2 Contrast
Contrast This is contrast because the elements are opposing one another light against dark. Ex. 3 Contrast
Contrast Contrast enhances the detail in texture and makes it stand out. The color contrast of the white, yellow, brown, and green on the leaf makes the leaf detail more noticeable. In addition, the tonal contrast of the wood grain makes the texture of the wood stand out. Back to Menu
Repetition The trees are repeated in a up and down wave that gives life to the picture. Ex.2 Repetition
Repetition Repetition of these birds creates a pattern and gets the viewers attention. Ex.3 Repetition
Repetition This is an example of repetition and unity in architecture. There is repetition of window frames, same shape of chimneys, same pattern of bricks, same external wall design, and same design of roof. Back to Menu
Unity Van Gogh created unity with swirling brush strokes and dominance of cool colors. He created the feeling that everything belongs together. Ex. 2 Unity
Unity This picture for unity because each part of the picture compliments the other part. It seems equal and balances with out being symmetrical. Ex. 3 Unity
Unity The overlapped figures create a strong bond. There is unity of colors, rhythm, and proximity to each other. Back to Menu
Proximity It is not clear where you should begin reading the card, and it is not clear when you are finished.The card becomes more organized. You understand where to begin reading the message, and you know when you are finished. Ex. 2 Proximity
Proximity The example below shows how the different symbols of music, food and activities, have been placed in close proximity to make a larger image. By looking at the arrangement you will see that each item works together to tell a visual story. Ex. 3 Proximity
Proximity Proximity helps create organization. By grouping elements together or in close proximity, you create a relationship between those elements. Back to Menu
Balance Symmetrical balance is achieved when both sides of an artwork carry the same visual weight. Symmetrical balance gives the impression of stability in a visual sense. Ex. 2 Balance
Balance This image is well balanced because the woman is in the basic middle of the image. The surface and bottom of the water surrounding her are even around her. This image is also balanced at the ends. Ex. 3 Balance
Balance Last Supper is an example of symmetrical balance in art. There is equal weight on both sides around the central figure of Jesus Christ . How and why this is a good example Back to Menu
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