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Lesson 4 Media Assets and Types of Equipment

AOIT Digital Video and Digital Media. Lesson 4 Media Assets and Types of Equipment. Video Footage Is Only One Key Type of Visual Asset. Video Footage Archival Footage Static Images Motion Graphics Text Animation.

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Lesson 4 Media Assets and Types of Equipment

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  1. AOITDigital Video and Digital Media Lesson 4Media Assets and Types of Equipment

  2. Video Footage Is Only One Key Type of Visual Asset • Video Footage • Archival Footage • Static Images • Motion Graphics • Text • Animation Think of some popular TV shows, TV commercials, and movies. What are some specific examples of the way visual assets are used? How are they blended together?

  3. Like Video, Audio Requires a Variety of Assets • Clip Audio • Sound Effects • Automatic Dialogue Replacement (ADR) • Music • Voiceover Narration • Dialogue Think of some popular TV shows, TV commercials, and movies. What are some specific examples of the way audio assets are used? How are they blended together?

  4. Camcorder Types Match Intended Uses and Budgets Have you ever used any of these? What was your experience? What features did you like? Consumer: Emphasizeease of use, portability, and low price over high performance and manual settings Prosumer: Offer improved optical and video performance and some manual control of camera exposure at a moderate price Professional: High-performance models at a premium price that allow for complete control over the look of the image

  5. Lighting Tools Can Also Be Critical to a Video Shoot Spun Glass Diffuser Reflective Surface Portable Lights Gaffer Tape Translucent Filters Clamps

  6. The Right Microphone Will Capture the Best Audio Omnidirectional Bidirectional Cardioid What ideas do you have for the ways each of these is used? Boom Mic Lavalier

  7. Other Tools Complete the Needs for Production Audio Sound Recorder Audio Mixer Where else have you seen these tools used? Wireless Radios

  8. What Will We Be Doing and Using? There is quite a range of video projects, media assets, and equipment. Let’s discuss the size and type of the projects we will be doing in this class, as well as the equipment we will be using.

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