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2014 SOUTHERN ARIZONA JOINT ENROLLMENT CAMPAIGN SUMMARY

2014 SOUTHERN ARIZONA JOINT ENROLLMENT CAMPAIGN SUMMARY.

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2014 SOUTHERN ARIZONA JOINT ENROLLMENT CAMPAIGN SUMMARY

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  1. 2014SOUTHERN ARIZONA JOINT ENROLLMENT CAMPAIGN SUMMARY

  2. BACKGROUND:Effort began with discussions by TREO’s Blueprint Update Healthcare CommitteeLong-Term Goal: Become America’s Healthiest RegionNot just a healthcare issue, an economic development/workforce issueHow do we get there?One of several strategies: Increase Access To Care

  3. Today, it’s estimated that 17% of Pima County’s working age adult population, and 12% of children, are uninsured. By March of 2014 uninsured residents of Pima County could access either the AHCCCS reinstatement or the new Healthcare Exchanges.Tucson’s major healthcare systems and other concerned organizations have come together to get the word out.

  4. Project Partners:University of Arizona Health NetworkTucson Medical CenterCarondelet Health NetworkNorthwest HealthcareBlue Cross Blue Shield of ArizonaSinfonia HealthCare Corp.

  5. JOINT ENROLLMENT CAMPAIGNMEDIA SUMMARY

  6. BUY SUMMARY Television Flight Dates: 1/20/14 – 3/30/14 Target Demographic: Adults 25-54, low-income Stations: Cox Media/Comcast, KGUN, KMSB, KOLD, KTTU, KVOA and KWBA Highlights Include: Olympics (NBC), March Madness (Cable & CBS), Local News, Daytime Court Shows, Early Fringe Talk Shows (Ellen, Dr. Phil, etc.), Pawn Stars, Tosh.0 Over the course of the campaign, about 98% of People 25-54 in the Tucson DMA will see your spot an average of 6 times.

  7. BUY SUMMARY Radio Flight Dates: 1/20/14 – 3/30/14 Target Demographic: Adults 25-54, low-income Stations: KIIM-FM, KLPX-FM, KOHT-FM, KRQQ-FM Over the course of the campaign, about 75% of People 25-54 in the Tucson DMA will hear your spot an average of 11 times.

  8. BUY SUMMARY Radio - Spanish Flight Dates: 1/20/14 – 3/30/14 Target Demographic: Adults 25-54, low-income Stations: KCMT-FM (Caliente) and KTKT-AM (Deportes) Over the course of the campaign, about 75% of People 25-54 in the Tucson DMA will hear your spot an average of 11 times.

  9. FINAL APPOVED ARTWORK - ENGLISH Outdoor

  10. FINAL APPOVED ARTWORK - SPANISH Outdoor

  11. Web Site

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