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Design Principles

Design Principles. 3.02 Understand business publications This website gives additional information: http :// desktoppub.about.com/od/designprinciples/tp/Principles_of_Design.htm. Six Principles of Design. Balance Proximity/unity Alignment Repetition/consistency Contrast White space.

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Design Principles

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  1. Design Principles 3.02 Understand business publications This website gives additional information: http://desktoppub.about.com/od/designprinciples/tp/Principles_of_Design.htm

  2. SixPrinciples of Design • Balance • Proximity/unity • Alignment • Repetition/consistency • Contrast • White space

  3. Balance • Graphics don’t overpower text • Page is not too heavy on one side or the other • such as, putting matching text boxes at the top and bottom of a publication

  4. Proximity/Unity • Distance between elements on a page • Used to demonstrate a relationship or a lack of relationship between elements • such as, you must put captions (text) next to the related photograph

  5. Alignment • Justification of elements • Related items should be justified the same to emphasize their relationship to each other • such as, the text giving the location, date, time, and cost of an event are all CENTERED on a flyer

  6. Repetition/Consistency • Consistent pattern of fontand color schemes and graphic types; repeated fonts, color schemes, or graphics • Specific font, size, and style for headings, subheadings, and body text. • Do not mix photographic images or digital and cartoon images on the same page. • Scheme - a planned combination of elements, such as a combination of font styles and sizes

  7. Repetition/Consistency (continued) • Scheme examples: • In a publication: • all the Headings are keyed in 14 pt. Arial font and the Bodyis keyed in 12 pt. Times New Roman font • or all the text is in the same font type/style • The graphics that are used all relate to the topic of the publication

  8. Contrast • the use of color and size to emphasize the most important elements on a page • for example: • Use black font on a light pink colored page • Use white font on black paper • Use light gray on dark blue

  9. White Space • White space is: blank or negative space on a page • Used to give the reader’s eyes a break • Used to focus the reader’s attention on important details • White Space does not have to be white • Examples of White Space: • Using wide margins to create white space • An example of poor use of white space: putting text boxes in the margins of a publication

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