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Purposes of Our Work Connect people of the region to foreclosure prevention resources through a network of trusted community partners mobilized by public media Raise awareness about the impact of the mortgage crisis on the entire community Deepen the significance of public media.
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Purposes of Our Work • Connect people of the region to foreclosure prevention resources through a network of trusted community partners mobilized by public media • Raise awareness about the impact of the mortgage crisis on the entire community • Deepen the significance of public media
Community Resources Federal Reserve Bank of St. Louis United Way of Greater St. Louis Partners for Progress Regional Housing and Community Development Alliance St. Charles County Government St. Louis Beacon St. Louis County Department of Planning St. Louis County Government St. Louis Public Library The Salvation Army, Midland Division U. S. Department of Housing and Urban Development Urban League of Metropolitan St. Louis, Inc. Better Family Life Beyond Housing Catholic Charities City of St. Louis Clearpoint Financial Solutions East-West Gateway Council Enterprise Community Partners Inc. Federal Bureau of Investigation Home Team Realty International Institute of St. Louis Land of Lincoln Legal Services Legal Services of Eastern Missouri NeighborWorks America
Impact Our work has demonstrated what can happen when social networks are revived, when trusted partners come together for the welfare of the community, and what strengths we can gain through our collective power when we work together.
Impact • A 400% increase in the calls to the 211 • service during the assessment period • An additional 8,400 individuals sought • assistance through 211—people who • would have unlikely been aware of this • support otherwise.
Fostered Beliefs • Increased awareness about community problems • Fostered deeper understanding of scope of problem • Created appreciation of station efforts
Encouraged Connections • Strengthened conversational ties around problem • Encouraged future public-spirited talk • Promoted resources sharing among • citizens
Spurred Participation • Promoted information seeking • Spurred helping behaviors • Cultivated sustained station support
“We have been trying to get the word out that if you can’t pay your mortgage, there is help. So the fact that Channel 9 has… created a way to reach lots of people, lots of families… is just tremendous.” Linda Ingram, Housing Counselor Beyond Housing
“Kudos to KETC for having the courage to see what’s happening today and address it.” Chris Krehmeyer, President/CEO Beyond Housing
“The reason that so many people are calling into your shows is because people trust you.” Linda Ingram, Housing Counselor Beyond Housing
“I’m not surprised that KETC came up with this. What a great idea. Thank you for your dedication to the St. Louis area.” Mary Lee Chivetta St. Louis Area Resident
“Our understanding, appreciation and respect for one another’s work has skyrocketed. Our purpose and our sense of genuine impact have given us an energy and camaraderie that was missing before.” KETC Staff Member
Framework • Sustained and coordinated station efforts • Strong community partnerships • Focused topic--picking the right problem • Conversations—get people to talk, get them to act • Create maximum impressions • Share the story of impact