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Pinterest defines itself as,

Pinterest defines itself as, “... a tool for collecting and organizing the things that inspire you.”. A.Callaghan. Founded in January 2010 Ben Silbermann CEO (visionary) Evan Sharp (architect) Paul Sciarra (left in April 2012) Valued at $3.8 billion.

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Pinterest defines itself as,

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  1. Pinterest defines itself as, “...a tool for collecting and organizing the things that inspire you.” A.Callaghan

  2. Founded in January 2010 • Ben Silbermann CEO (visionary) • Evan Sharp (architect) • Paul Sciarra (left in April 2012) • Valued at $3.8 billion • 3rd largest social network behind Facebook and Twitter • Close to 50 million unique monthly users worldwide (Mar ’13) • No revenue yet 1st pin Promoted Pins debuted October 9, 2013

  3. Clean layout • Free, open to public (originally by-invite only) • Top categories: fashion, beauty, food, home, weddings

  4. Note the color selection of her images, the adorable board names, and the choice of a relevant “cover pin” Again, color choice, pin-worthy recipes, mommy bloggers love this stuff! J Crew’s September catalog debuted on Pinterest.

  5. Contests are an innovative way that businesses use Pinterest to achieve goals. • Add more followers, increase brand awareness, increase sales, launch a new product, increasing website traffic.

  6. Why are some brands more popular than others? • “Rich Pins” • Emails sent to those who pinned items that later went on sale. • Brands should add a “Pin It!” widget to their product websites.

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