1 / 6

Burger King in Mumbai

Burger King is an international food brand chain that has come to India. With its office in Lower Parel, Mumbai the brand has many competitors.

Highstreetphoenix
Download Presentation

Burger King in Mumbai

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Burger King in Mumbai

  2. Burger King is an international food brand chain that has come to India. With its office in Lower Parel, Mumbai the brand has many competitors. The first outlet in India was opened in Delhi and then followed by Mumbai at Phoenix Mills. There will be a dozen Burger King outlets in Mumbai and Delhi, as the fast food chain has large expansion plans in India.

  3. With other Western quick service restaurants such as McDonald’s and KFC, Subway and Domino’s Pizza, Crisil Research estimates the market will grow further in future. Burger King in Mumbai will look for ways to penetrate the smaller towns to gain hold in the market. As there are two developing countries China and India the brand is eyeing these two countries. Moreover, it is also planning to expand across the country not only in the smaller towns but also in big metropolitan cities.

  4. Burger King Mumbai lower parel and other outlets • Burger King has various outlets in Mumbai located in Malad, Orlem, Oberoi Mall at Goregaon East, Korum Mall in Thane and Lower Parel • The brand has opened up new joints in the food court section of the shopping malls and has good promotional offers to attract people • There is a wide range of burgers offered by Burger King along with different types of thick shakes, iced slush drink and deserts as well

  5. One of the delicious burger on offer is Chicken Tandoori Grill that is a Chicken Tandoori Patty piece with green mint sauce and onions in accordance to the Indian palate • Another popular burger is Chicken/Mutton Whooper, which is a juicy one that includes big meat patty with thin sliced tomatoes, herbs, sliced pickles, green lettuce and mayonnaise • There is Burger King Chicken Grill that is a grill patty with mint mayo • Apart from this there is Veg Chilli Cheese Burger, Rocket Fries and much more • Burger King in Mumbai plans to open ten more outlets within two to three months that will be an independent restaurant • The expansion focus is only on Mumbai and Delhi initially as they are the key markets to hold a firm footing in India • With pricing on par with rivals such as KFC and Mc Donald’s, Burger King has a newly fashioned Indian menu that differentiates it from others • The menu gives an equal importance to vegetarian and non-vegetarian consumers that are priced between moderately

  6. The brand offers six different types of vegetarian burgers so that it can leave no stone unturned and offer a wholesome platter for vegetarians that form a large part of their consumers. As there are not many stores of Burger King in Mumbai yet, in future the brand will become present in most neighbourhoods that come in the range of pocket-friendly family restaurants.

More Related