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Burger King Home of the Whopper

Graham Goldstone Chris Pelser. Burger King Home of the Whopper. Background. Started 1954, founded by James McLamore and David Edgerton Number two hamburger chain (behind McDonalds) with more that 11, 200 restaurants in the U.S. and 65 other countries.

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Burger King Home of the Whopper

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  1. Graham Goldstone Chris Pelser Burger KingHome of the Whopper

  2. Background Started 1954, founded by James McLamore and David Edgerton Number two hamburger chain (behind McDonalds) with more that 11, 200 restaurants in the U.S. and 65 other countries. They have 1,300 locations are company owned, the rest are owned and operated by franchisees Their most popular burger: The Whopper Target market: 18-35 year old males

  3. The King Character In the 1970’s The King was introduced. He was famous for being in costume at different Burger King locations performing magic tricks, and making balloon animals Burger King earlier ad campaigns were targeted towards children, which was their primary target market

  4. The Return of The King Brought him back about 4 years ago to help reintroduce their breakfast menu to compete with McDonalds (the leader in fast food breakfast sales) Using a ridiculous plastic head, and an absurd situation, gives this ad an edgier mood—more ironic and wink-wink—than that of your average fast food campaign Burger King tries to differentiate itself with a hipper vibe. Its competitors (namely McDonald's and Wendy's) have more family-friendly images

  5. Whopper Freakout Ad first aired in December. The ads are on track to become the best-recalled ads in five years. According to IAG Research, and have about twice the average likeability rating. Burger King said the site had gotten 1.5 million views.

  6. Bibliography • www.youtube.com • www.slate.com • www.wikipedia.com • www.whopperfreakout.com

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