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Burger King Corporation. By: Intisar Mohamed. Entrpreneurs of Burger King. The original founders and owners are Keith J. Kramer and his wife’s uncle Matthew Burns. Company History.
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Burger King Corporation. By: Intisar Mohamed.
Entrpreneurs of Burger King • The original founders and owners are Keith J. Kramer and his wife’s uncle Matthew Burns.
Company History • The fast food restaurant chain Burger King was founded in 1953 in Jacksonville, Florida as Insta-Burger King. • The owners opened their first stores around a piece of equipment known as the insta-broiler. • The Insta-Broiler proved to be so successful at cooking the burgers, the owners required all of their franchises to carry the device.
History continued…. • In 1959 Insta-burger king was bought by the Miaimi, Florida franchises James McLamore and David Edgerton. • The renamed the company Burger King. • They ran the company for eight years and eventually expanding over 250 locations in the united states • Then they sold Burger King over to the Pillsbury Company in 1967.
Type of Business Organization • Partnership • Burger King started iff as a partnership because it was Keith Kramer and his wife’s uncle Matthew Burns. • The advantages of starting as partnership was better for both of them because they both wanted to start a business and both trusted each other enough to start together and share with each other the profits and losses.
Burger King Products • Hamburgers • Whoppers • Fries • Soft drinks • Milk Shakes • Desserts • Breakfast Sandwiches • Breakfast foods and beverages
Benefits of Burger King • They employ people with equal oppurtunity • They do not over price their food where people wont come and purchase. • Their meat is cooked with a broiler so it more fresh then frozen meats other franchises produce. • Its still standing in society today and is part of the healthy competition.
Employment • Burger King currently employ 45,000 people as it was conducted in 2009.
Growth of business • After the company was bought by the Pillsbury Company, burger king went into a financial slump due to the company focusing on image to much. • Diageo put the company in s much deficit that they decided to sell the company. • It was then bought by a private equity firm. • The new owners and Ceo’s began to revitalize the company
Company Growth Cont. • Between 2004 and 2009 the company experienced a score of consecutive profitable quarters that were credited with successfully re-energizing the company. • So this company was not a constant success as you can see it had its ups and downs and happily today they are doing strong.
Challenges • Finding the right person to buy the company and help it become better again. • Trying to keep the company still standing during its big financial deficit. • Trying to revitalize the company and making it recognizable again.
Present day • Burger is now still a partnerships but is owned by different owners and is shared between them. • These different firms joined to purchase burger king from Diageo for 1.5 billion. • This changed helped the burger king corporation a great deal. • This company is now a private corporation because it was bought by private equity firms. 2010
Horizontal or Vertical • There was a vertical merger because in 1967 Burger King was bought by the Pillsbury company. • What does baking products have to do with Hamburgers? OR
Is it a Multinational Corp? • Yes, Burger King is a multinational corporation because it is in other countries besides the united states.
Is it a conglomerate merger? • No, Burger King is not a conglomerate merger.