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Burger King Odense

Burger King Odense. SWOT analysis. STRENGHT. Recognized company name . Good distribution structure . Main company has a huge capital . Have a good marketing culture . Wide product range and possibility for the clients to ” make it as they like ”. Weaknesses. Bad location

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Burger King Odense

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  1. Burger King Odense SWOT analysis

  2. STRENGHT • Recognizedcompanyname. • Good distribution structure. • Main company has a hugecapital. • Have a good marketing culture. • Wide product range and possibility for the clients to ”make it as theylike”

  3. Weaknesses • Bad location • Bad hygiene • Low staffinvolvment in keepingcompaniesgoodname

  4. Opportunities • Rising popularity of ready prepared meals. • Dropping popularity of the fast food.

  5. Threats • Big competitors in a better location. • Better competitors marketing strategy. • Health department controls. • Customers interest in health

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