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January 2013 COMPETITIVE REPORT. Dalton Agency. Chick- Fil -A 14 stores Spicy Chicken sandwich “consider your tongue warned” Chicken Tortilla soup “be careful it bites back” “What’s your story” campaign MAD LIBS games in Kids meal. Collect all 5!. KFC 19 stores
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January 2013 COMPETITIVE REPORT Dalton Agency • Chick-Fil-A14 stores • Spicy Chicken sandwich “consider your tongue warned” • Chicken Tortilla soup “be careful it bites back” • “What’s your story” campaign • MAD LIBS games in Kids meal. Collect all 5! • KFC19 stores • Game Day Bucket: 8 piece chicken, 8 hot wings, 10 bites. $19.99 • Promo: Couchgating gear contest • Burger King 35stores • New Items: Crispier Chicken nuggets, Cheesy tater tots, Avocado and Swiss Whopper, Molten Fudge bites and Sunday, Philly Chicken sandwich and Italian Chicken sandwich. • 20 piece $4.99 • BOGO- Original Chicken Sandwich, Philly and Italian • BK Crown Card • Dunkin’ Donuts31stores • Brownie Batter Doughnut • Dunking Dark Roast Iced or Hot. • Sandwiches that satisfy: Texas Toast Grilled Cheese and Ham and Cheese Creamy Dijon • Auto-recharge for DD card on phone • DD k-cup flavors • IHOP8 stores • New: Carrot Cake pancakes, 7 for $7 menu items, Flavored Hot Chocolate, Signature Pancake combos, Jack Cheddar and Bacon potatoes • National Pancake Day Feb. 5. Free short stack • All you can eat pancake’s are back • KrispyKreme3 stores • Valentine’s Day doughnuts: Sprinkled Heart, Chocolate Iced Heart and Valentines sprinkles. • 12 free Valentines with a dozen doughnuts. • Seasonal Espresso Hot or Iced • Subway96stores • New twist on turkey! Turkey with Black Forest Ham • Egg White Breakfast sandwich • Breakfast under 200 calories • Win a trip to the Biggest Loser Finale • 2013 Red Dress Fashion Show Contest • Arby’s 15 stores • New: Chocolate molten Lava Cake, Grand Turkey Club-served hot and Real Big Filet sandwich • Fresh Catch Game • In store meat slicing • Starbucks32 stores • Promo: Starbucks Blonde Roast • Buy a Verismo and get a four boxes of pods for free • Valentine’s gift cards • New: Vanilla Spice Late • Sonic11 stores • New: Ultimate Grill Cheeses and Breakfast Toaster. • Half price foot longs on Groundhog Day • Happy Hour: ½ price slushes and drinks 2-4pm. • Dairy Queen 9 stores • This months featured treat: Chocolate Candy Shop Blizzard. It’s upside down thick! • Orange Julius coming to DQ • Miracle Treat Day- Raised $5 Million for Children Miracle Network • Wendy’s42stores • New Promotions: Claim your taste. “Right Size Right Price menu $.99” • Dave’s Way promotion • Perfect meal on the go phone app. • $1.99 Kid’s meals after 4 p.m. • Church’s Chicken7 stores • Spicy Chicken bites are back. • Baked Mac n Cheese • Featured: Southern Sweet Tea • New website under construction. • Popcorn Shrimp, Fish and Fries • Taco Bell 19 stores • .99 loaded grillers: Spicy Chicken, Beefy Nacho, Loaded Potato • Game Day 12 pack Tacos • Crème Fruitista Freeze: Mango Strawberry, Strawberry Creme
Burger King • New Items: Crispier Chicken nuggets, Cheesy Tater Tots, Avocado and Swiss Whopper, Molten Fudge bites and Sunday, Philly Chicken sandwich and Italian Chicken sandwich. • 20 piece $4.99 • BOGO- Original Chicken Sandwich, Philly and Italian • BK Crown Card
Chick-Fil-A • Spicy Chicken sandwich “consider your tongue warned” • Chicken Tortilla soup “be careful it bites back” • “What’s your story” campaign • MAD LIBS games in Kids meal. Collect all 5!
Subway • New twist on turkey! Turkey with Black Forest Ham • Egg White Breakfast sandwich • Breakfast under 200 calories • Win a trip to the Biggest Loser Finale • 2013 Red Dress Fashion Show Contest
Wendy’s • New Promotions: Claim your taste. “Right Size Right Price menu $.99” • Dave’s Way promotion • Perfect meal on the go phone app. • $1.99 Kid’s meals after 4 p.m.
Dunkin’ Donuts • Brownie Batter Doughnut • Dunking Dark Roast Iced or Hot. • Sandwiches that satisfy: Texas Toast Grilled Cheese and Ham and Cheese Creamy Dijon • Auto-recharge for DD card on phone • DD k-cup flavors