Moldavian experience in promoting rural tourism projects

1. Moldavian experiencein promoting rural tourism projects Marina Miron Moscow, 05.06.2014

2. Moldova a new destination for regional tourism • More than 300 protected areas • OldChisinau has approx. 1000 architectural monuments • 5-7 international festivals and competitions in Chisinau • 15 -18 large national cultural events • 11 professional theaters, 76 amateurtheaters, 3918 amateurartistic groups • 25 centers for crafts, craftsmen 2458 • 5 national tourist routes • 7 trails on "Wine Road"

3. 7 Reasons for new projects in tourism in the Moldova • The institutional framework is favorable for the development of the tourism • Sustained promotion of investment in the sector • Moldova has an open international collaboration • Travel companies are dynamic • Moldovahas major tourist attractions • New development opportunities in the accommodation • Positive developments in the domestic and inbound tourism market

4. The Cooperation Platform: Government, LPA, Civil society Heritage • Restoration and conservation of monuments • Good capitalization of the monuments protected areas • Developing Intercultural Dialogue • Providing access to professional art values • Support and use of folk art and crafts

5. The Cooperation Platform: Government, LPA, Civil society Tourism • Promoting tourism destinations • Arrangement of the tourist routes • Cooperation with local authorities in rural tourism • Attracting investments and pilot projects in tourism

6. The Cooperation Platform: Government, LPA, Civil society Promotion • Promotion of Moldova as a tourist destination • Stimulation of bilateral cooperation agreements in tourism • Promotional material about cultural and tourism values • OrganizationInternational cultural actions in other countries • Collaboration for Regional / European integration • Exchange of experience ...

7. National programs for tourismsupport • National Fund for Regional Development • National Environmental Fund

8. European programs for tourismsupport • Joint Operational Programme Ro-Ua-Mo •   SEE Transnational Cooperation Programme •   Cooperation Programme in the Black Sea Basin •   Eastern Partnership

9. Best practice models

10. Eco-Rural Tourism in the Lăpușna forest • Relevant activities: • Inventory of tourism resources • Develop representative tourist routes • Tourism Development Strategy Hincesti • Elaboration of Travel Guide • Arranging Centre to promote tourism • Exchange of experience

11. Develop the investment capacities in the tourist area Hânceşti-Leuşeni • Relevant activities: • Elaboration of Strategic Investment Framework • Feasibility studies for 10 rural tourist complexes • Arranging land into 10 rural tourist locations • Development Strategies for 8 Investment rural places • Active promotion on TV, radio, newspapers • Organizing 2 forums and 2 Trade fairs investment • Exchange of experience

12. Model: Development sites for accommodation / catering

13. Model: Leisure Resorts Development

14. Model: TourismLandscapingNational heritage objects

15. Tourism project for local authorities

16. Rehabilitation of medieval Voievod Court Lăpuşna for touristic visits (HistoryTour) Relevant activities: • Training and exchange of experience in rural tourism • Study visits to representative rural tourist attractions in Romania, Ukraine, Moldova • Historical study about Lăpușna medieval town • Rehabilitation of medieval court in village Lapusna for touristical activities • Creating and promoting the historical route “The road of medieval villagies”.

17. Black Sea Network for Sustainable Tourism – Strategies for joint tourism marketing and development in the Black Sea region Relevant activities: • Development of Joint Markeing Strategy for cross-border joint promotion of partner countries’ Tour products. • Moldova, Ukraine, Bulgaria- Cross-border cooperation in Wine/ Rural tourism • Georgia, Turkey - Cross-border cooperation in Wine, Adventure and Eco tourism • Feasibility studies for new cross-border tour products • Trainings/workshops in Sustainable tourism development strategy through PPP • IT portal/web-site creation and continuous content development • Info Data base: marketing strategies, tourist destinations, trends, news, festivals etc.

18. Sustainable Transport and Tourism along the Danube (TRANSDANUBE) Relevant activities: • Feasibility study for the MDA destination • Support pilot actions to encourage investment • Develop / promote of special tourist routes • Manuals and thematical study elaboration for MDA tourist aria • Improving information points for tourists in the MDA • Workshops, increase capacity, experience exchange • Promotion of sustainable mobility in the Danube region as a European brand + development marketing tools and other measures etc.

19. Promo materials for rural tourism destinations

21. Association of Tourism Development in MoldovaAsociaţia de Dezvoltare a Turismului în Moldova • Tourism project management • Business planning • Investment plans • Market studies, marketing plans • Feasibility studies for tourist locations • Quality Management Systems • Restructuring Tourism companies & Hotels • ATDM is member of NCP and Consultative Council member beside Tourism Authority inMoldova

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