The Most Successful Women Leaders In sustainability,2024

1. W O R L D M A G A Z I N E The Most Successful Women Leaders in Sustainability VOL 01 I ISSUE 01 I 2023 2024 “Basma is justifiably proud of the hub's role in promoting sustainability research and practices and looks forward to its continued growth and impact in the future.” Dr. Eng. Basma El Zein, Founder and Director General Techno Valley University of Business and Technology Icon of Prominence Basma El Zein’s Thrust of Sustainable Development

2. Sustainability leaders don't just talk the talk; they walk the walk, setting an example for others to follow

3. Sustainability leaders don't just talk the talk; they walk the walk, setting an example for others to follow

4. A Thrust towards Sustainable Transformation n recent years, there has been a paradigm shift in navigating the complexities of sustainability challenges, leadership dynamics, with an increasing recognition of such as climate change and social inequality, where long- I the invaluable contributions made by women leaders in term planning and resilience are essential. shaping a sustainable future. The sustainability landscape, encompassing economic, social, and environmental These personalities are inclined towards creating inclusive dimensions has seen remarkable advancements propelled and empowering work environments. By championing by the unique qualities and perspectives that women bring diversity and inclusion, they foster creativity and to leadership roles. innovation within their teams. This approach is particularly beneficial in addressing sustainability One of the primary ways by which women leaders challenges, as it encourages the exploration of diverse contribute to sustainability is by bringing diversity to solutions and ensures a more comprehensive decision-making processes. Studies consistently show that understanding of complex issues. diverse teams, inclusive of gender, result in more innovative and effective solutions. Women leaders, often They are increasingly associated with a leadership style bringing different experiences and perspectives to the that emphasizes both profitability and purpose. By table, foster a holistic approach to decision-making that prioritizing social and environmental responsibility considers a broader range of social and environmental alongside financial success, they drive businesses towards impacts. more sustainable practices. This balance is critical for companies seeking to thrive in a world where consumers Women leaders tend to emphasize collaboration and and investors prioritize ethical and sustainable business relationship-building. In the sustainability landscape, practices. collaboration with various stakeholders, including local communities, non-governmental organizations, and The influence of women leaders on the sustainability government bodies, is crucial. Women leaders, known for landscape is undeniable. Their unique leadership qualities, their relational and empathetic skills, are adept at including collaboration, long-term vision and a fostering partnerships that drive positive social and commitment to social equity contribute to the environmental outcomes. development of a more sustainable and resilient world. Sustainability is inherently linked to long-term thinking Recognizing and promoting the role of women in and resilience. Women leaders often exhibit a strategic, leadership positions, WomenWorld Magazine captures future-oriented vision, considering the impact of decisions the instrumental qualities that build a future that is both on future generations. This perspective is vital in prosperous and sustainable through its latest edition, “The Most Successful Women Leaders in Sustainability 2024.” Flip through the pages and have a delightful read!

5. A Thrust towards Sustainable Transformation n recent years, there has been a paradigm shift in navigating the complexities of sustainability challenges, leadership dynamics, with an increasing recognition of such as climate change and social inequality, where long- I the invaluable contributions made by women leaders in term planning and resilience are essential. shaping a sustainable future. The sustainability landscape, encompassing economic, social, and environmental These personalities are inclined towards creating inclusive dimensions has seen remarkable advancements propelled and empowering work environments. By championing by the unique qualities and perspectives that women bring diversity and inclusion, they foster creativity and to leadership roles. innovation within their teams. This approach is particularly beneficial in addressing sustainability One of the primary ways by which women leaders challenges, as it encourages the exploration of diverse contribute to sustainability is by bringing diversity to solutions and ensures a more comprehensive decision-making processes. Studies consistently show that understanding of complex issues. diverse teams, inclusive of gender, result in more innovative and effective solutions. Women leaders, often They are increasingly associated with a leadership style bringing different experiences and perspectives to the that emphasizes both profitability and purpose. By table, foster a holistic approach to decision-making that prioritizing social and environmental responsibility considers a broader range of social and environmental alongside financial success, they drive businesses towards impacts. more sustainable practices. This balance is critical for companies seeking to thrive in a world where consumers Women leaders tend to emphasize collaboration and and investors prioritize ethical and sustainable business relationship-building. In the sustainability landscape, practices. collaboration with various stakeholders, including local communities, non-governmental organizations, and The influence of women leaders on the sustainability government bodies, is crucial. Women leaders, known for landscape is undeniable. Their unique leadership qualities, their relational and empathetic skills, are adept at including collaboration, long-term vision and a fostering partnerships that drive positive social and commitment to social equity contribute to the environmental outcomes. development of a more sustainable and resilient world. Sustainability is inherently linked to long-term thinking Recognizing and promoting the role of women in and resilience. Women leaders often exhibit a strategic, leadership positions, WomenWorld Magazine captures future-oriented vision, considering the impact of decisions the instrumental qualities that build a future that is both on future generations. This perspective is vital in prosperous and sustainable through its latest edition, “The Most Successful Women Leaders in Sustainability 2024.” Flip through the pages and have a delightful read!

6. Icon of Prominence S Basma T C O V E R S T O R Y El Zein’s Thrust of Sustainable Development N E A T Trailblazers of Sustainability R Approaches in Leadership T 20 for a Greener Future N I C O L From Awareness to Action E Cultivating Sustainable C 24 Leadership in Organizations S

7. Icon of Prominence S Basma T C O V E R S T O R Y El Zein’s Thrust of Sustainable Development N E A T Trailblazers of Sustainability R Approaches in Leadership T 20 for a Greener Future N I C O L From Awareness to Action E Cultivating Sustainable C 24 Leadership in Organizations S

8. Jen Davis Company Name Featured Person Brief As the Founder and Director General of UBT TechnoValley, Basma El Zein Basma oversees the strategic planning, implementation and UBT TechnoValley Founder and Director management of the university's innovation hub, fostering ubt.edu.sa General interdisciplinary research, entrepreneurship and industry collaboration. Kathleen oversees the development and implementation of Walmart Foundation Kathleen McLaughlin sustainability strategies that align with the company's values January, 2024 President careers.walmart.com and goals. Kathy's leadership style is characterized by a dynamic and Kathy Mulvany Pure Storage collaborative approach, emphasizing the importance of Global Head of ESG purestorage.com collective efforts in creating a more sustainable future. Michelle Lancaster With a passion as vast as the challenges the planet faces, Senior Director of Microsoft We are also available on : Michelle leads Microsoft’s charge into a future where innovation Global Sustainability microsoft.com and sustainability are seamlessly interwoven. Go To Market & Strategy Tori Kaplan 2024 Truist Chief Corporate Tori is deeply passionate about aligning business operations truist.com with environmental and social responsibility. Responsibility & Sustainability Officer

9. Jen Davis Company Name Featured Person Brief As the Founder and Director General of UBT TechnoValley, Basma El Zein Basma oversees the strategic planning, implementation and UBT TechnoValley Founder and Director management of the university's innovation hub, fostering ubt.edu.sa General interdisciplinary research, entrepreneurship and industry collaboration. Kathleen oversees the development and implementation of Walmart Foundation Kathleen McLaughlin sustainability strategies that align with the company's values January, 2024 President careers.walmart.com and goals. Kathy's leadership style is characterized by a dynamic and Kathy Mulvany Pure Storage collaborative approach, emphasizing the importance of Global Head of ESG purestorage.com collective efforts in creating a more sustainable future. Michelle Lancaster With a passion as vast as the challenges the planet faces, Senior Director of Microsoft We are also available on : Michelle leads Microsoft’s charge into a future where innovation Global Sustainability microsoft.com and sustainability are seamlessly interwoven. Go To Market & Strategy Tori Kaplan 2024 Truist Chief Corporate Tori is deeply passionate about aligning business operations truist.com with environmental and social responsibility. Responsibility & Sustainability Officer

10. C O V E Dr. Eng. Basma El Zein, Dr. Eng. Basma El Zein, Dr. Eng. Basma El Zein, Founder and Director General Techno Valley Founder and Director General Techno Valley Founder and Director General Techno Valley R University of Business and Technology University of Business and Technology University of Business and Technology Icon of Prominence S T O Basma R Y El Zein’s Thrust of Sustainable Development

11. C O V E Dr. Eng. Basma El Zein, Dr. Eng. Basma El Zein, Dr. Eng. Basma El Zein, Founder and Director General Techno Valley Founder and Director General Techno Valley Founder and Director General Techno Valley R University of Business and Technology University of Business and Technology University of Business and Technology Icon of Prominence S T O Basma R Y El Zein’s Thrust of Sustainable Development

12. n a world where innovation is the heartbeat of In her current capacity as the Founder and Director progress, and the pursuit of excellence knows no General of Techno-Valley at the University of Business I bounds, let us introduce a visionary who is shaping & Technology, Basma continues to drive sustainability the landscape of sustainable development. With over initiatives and innovation. The establishment of a two decades of expertise in nanotechnology, renewable Sustainability Innovation Hub within Techno-Valley has energy, and photovoltaic applications, Basma EL ZEIN played a pivotal role in advancing sustainability goals is not just a leader, researcher, and project manager; within the institution and beyond. she is a passionate force driving change. Basma's journey has been characterized by a dedication As the Founder and Director General of UBT Techno- to advancing research in the field, with a particular Valley, Basma oversees the strategic planning, focus on creating eco-green Solar Cells with implementation, and management of the university's exceptional efficiency and longevity, leading to innovation hub, fostering interdisciplinary research, substantial innovations and patents granted in the USA entrepreneurship, and industry collaboration. Her and EPO. Her multidisciplinary approach, collaborative journey in sustainability has been nothing short of spirit, and mentorship have been instrumental in her remarkable, marked by significant experiences and journey, allowing her to approach sustainability milestones across prestigious institutions. challenges from multiple angles and inspire aspiring minds to contribute to sustainability and innovation. It all began with a deep-seated passion for science and an unwavering commitment to addressing the world's Basma's accolades, including being named one of the most pressing global challenges. Basma's academic and "Most Influential Women in Sustainability 2023" by research pursuits have revolved around Insights Success USA and receiving the "Excellence in nanotechnology and energy conversion, with a Quality Management" award from the Bizz Award- particular focus on developing sustainable solutions. WorldCob USA, reinforce her commitment to Her journey through academia and research started as sustainability and its profound impact. a faculty member and Project Manager at Dar Al Hekma University, where the foundations of her path in Also, Basma's role as Vice President of the Global sustainability began to take shape. Council for Tolerance and Peace for Scientific and Academic Affairs has extended her reach into the realm A significant turning point came when Basma had the of global tolerance and peace, emphasizing the privilege of joining the renowned King Abdullah interconnectedness of sustainability, global University of Science and Technology (KAUST) as a cooperation, and peaceful coexistence. Research Scientist. This experience allowed her to engage in cutting-edge research and collaborate with Visionary Leadership at Techno-Valley some of the brightest minds in the field, setting the stage for her future work in nanotechnology and As the Director General of Techno Valley at the energy conversion. Her journey continued to expand as University of Business & Technology (UBT), Basma has she became a Visiting Scholar at IEMN in France, been deeply committed to fostering a culture of contributing to global research efforts and engaging sustainability and innovation within the institution. with experts from different parts of the world. With a background rooted in academia, research, renewable energy, and economic development, Basma In subsequent roles, including Founder and Dean of has seamlessly extended her dedication to advancing “ Scientific Research at the University of Business & science and technology into the realm of sustainability. Technology (UBT) and Founder and Director of the Governance and Sustainability Center at UBT, Basma One of the primary initiatives under Basma's leadership As the Director General of Techno Valley at the University further shaped academic and research excellence, has been the establishment and growth of Techno- of Business & Technology (UBT), Basma has been deeply significantly contributing to sustainability initiatives Valley as a "Sustainability Innovation Hub." This committed to fostering a culture of sustainability and within the institution by building a robust research and dynamic center plays a crucial role as a bridge between innovation within the institution. sustainability ecosystem. academia and industry, enabling the development of “ innovative solutions to address complex sustainability

13. n a world where innovation is the heartbeat of In her current capacity as the Founder and Director progress, and the pursuit of excellence knows no General of Techno-Valley at the University of Business I bounds, let us introduce a visionary who is shaping & Technology, Basma continues to drive sustainability the landscape of sustainable development. With over initiatives and innovation. The establishment of a two decades of expertise in nanotechnology, renewable Sustainability Innovation Hub within Techno-Valley has energy, and photovoltaic applications, Basma EL ZEIN played a pivotal role in advancing sustainability goals is not just a leader, researcher, and project manager; within the institution and beyond. she is a passionate force driving change. Basma's journey has been characterized by a dedication As the Founder and Director General of UBT Techno- to advancing research in the field, with a particular Valley, Basma oversees the strategic planning, focus on creating eco-green Solar Cells with implementation, and management of the university's exceptional efficiency and longevity, leading to innovation hub, fostering interdisciplinary research, substantial innovations and patents granted in the USA entrepreneurship, and industry collaboration. Her and EPO. Her multidisciplinary approach, collaborative journey in sustainability has been nothing short of spirit, and mentorship have been instrumental in her remarkable, marked by significant experiences and journey, allowing her to approach sustainability milestones across prestigious institutions. challenges from multiple angles and inspire aspiring minds to contribute to sustainability and innovation. It all began with a deep-seated passion for science and an unwavering commitment to addressing the world's Basma's accolades, including being named one of the most pressing global challenges. Basma's academic and "Most Influential Women in Sustainability 2023" by research pursuits have revolved around Insights Success USA and receiving the "Excellence in nanotechnology and energy conversion, with a Quality Management" award from the Bizz Award- particular focus on developing sustainable solutions. WorldCob USA, reinforce her commitment to Her journey through academia and research started as sustainability and its profound impact. a faculty member and Project Manager at Dar Al Hekma University, where the foundations of her path in Also, Basma's role as Vice President of the Global sustainability began to take shape. Council for Tolerance and Peace for Scientific and Academic Affairs has extended her reach into the realm A significant turning point came when Basma had the of global tolerance and peace, emphasizing the privilege of joining the renowned King Abdullah interconnectedness of sustainability, global University of Science and Technology (KAUST) as a cooperation, and peaceful coexistence. Research Scientist. This experience allowed her to engage in cutting-edge research and collaborate with Visionary Leadership at Techno-Valley some of the brightest minds in the field, setting the stage for her future work in nanotechnology and As the Director General of Techno Valley at the energy conversion. Her journey continued to expand as University of Business & Technology (UBT), Basma has she became a Visiting Scholar at IEMN in France, been deeply committed to fostering a culture of contributing to global research efforts and engaging sustainability and innovation within the institution. with experts from different parts of the world. With a background rooted in academia, research, renewable energy, and economic development, Basma In subsequent roles, including Founder and Dean of has seamlessly extended her dedication to advancing “ Scientific Research at the University of Business & science and technology into the realm of sustainability. Technology (UBT) and Founder and Director of the Governance and Sustainability Center at UBT, Basma One of the primary initiatives under Basma's leadership As the Director General of Techno Valley at the University further shaped academic and research excellence, has been the establishment and growth of Techno- of Business & Technology (UBT), Basma has been deeply significantly contributing to sustainability initiatives Valley as a "Sustainability Innovation Hub." This committed to fostering a culture of sustainability and within the institution by building a robust research and dynamic center plays a crucial role as a bridge between innovation within the institution. sustainability ecosystem. academia and industry, enabling the development of “ innovative solutions to address complex sustainability

14. challenges. The Sustainability Innovation Hub has not community. This data informs continuous evaluation only significantly advanced sustainability goals within and improvement of their sustainability efforts. Techno-Valley but has also made a notable impact in the broader community. It serves as an exemplary model Universities as Catalysts for Sustainability for addressing sustainability challenges, fostering interdisciplinary collaboration, engaging students, and Basma emphasizes that universities play a multifaceted positively influencing both the academic community and crucial role in advancing sustainability on various and the environment. fronts. Here's a summary of the key points she highlights: As per Basma, interdisciplinary collaboration has been a cornerstone of Techno-Valley's sustainability efforts, Ÿ Education: Universities serve as primary centers for facilitated by the Sustainability Innovation Hub. This knowledge dissemination. They educate students on approach brings together experts from various fields, sustainability issues, the United Nations Sustainable promoting a holistic perspective in addressing complex Development Goals (SDGs), and environmentally environmental, social, and economic issues. responsible practices. This education empowers future generations to make informed decisions that Research is another integral component of their contribute to a sustainable future. commitment to sustainability. Techno-Valley has Ÿ Research and Innovation: Universities are hubs for initiated various projects focused on critical research and innovation. They conduct vital sustainability issues, resulting in publications, patents, research on sustainable practices, renewable and practical solutions that contribute to the field's energy, environmental conservation, and more. The knowledge. knowledge generated through research contributes to sustainable solutions and technologies, driving Collaboration with industry has played a key role in positive change in society. Ÿ Integration of Sustainability Principles: Educational their sustainability initiatives. Basma states that institutions can contribute by integrating partnerships with local and international industries have provided research funding and valuable sustainability principles into their academic opportunities for students to engage in real-world programs. This includes creating courses, majors, sustainability projects, bridging the gap between and programs that address sustainability challenges academic learning and practical application. and equip students with the skills to solve these problems. Student involvement has been a priority, with Techno- Ÿ Community Engagement: Universities often serve Valley offering internships, research opportunities, and as community hubs, allowing them to engage with student-led initiatives. This hands-on experience local communities and organizations to address equips students to become future leaders in the field. sustainability issues, encourage sustainable Community outreach has extended the impact of their practices, and share expertise. sustainability efforts beyond the academic community. Ÿ Leading by Example: Universities can lead by Workshops, seminars, and engagement programs have example by adopting sustainable practices on their raised awareness and promoted sustainable practices campuses, such as energy efficiency, waste within the local community. reduction, and green building design. This sets a precedent for students and the wider community, Innovation has been central to their sustainability acting as a tangible embodiment of the values and journey, leading to the development of practical principles they teach. “ solutions, such as solar-powered community charging stations, sustainable waste management strategies, and The University of Business & Technology (UBT) takes Basma anticipates that women in leadership will continue to break green infrastructure in urban planning. an active stance in contributing to sustainability goals barriers and assume more prominent roles in sustainability The impact of these initiatives is quantifiable through through various meaningful initiatives: education and practice, with their influence and contributions established metrics, including completed research projects, publications, student involvement, and the Ÿ TechnoValley: UBT's TechnoValley serves as a being critical in addressing global sustainability challenges. adoption of sustainable practices in the local vibrant hub for research, education, and advocacy “

15. challenges. The Sustainability Innovation Hub has not community. This data informs continuous evaluation only significantly advanced sustainability goals within and improvement of their sustainability efforts. Techno-Valley but has also made a notable impact in the broader community. It serves as an exemplary model Universities as Catalysts for Sustainability for addressing sustainability challenges, fostering interdisciplinary collaboration, engaging students, and Basma emphasizes that universities play a multifaceted positively influencing both the academic community and crucial role in advancing sustainability on various and the environment. fronts. Here's a summary of the key points she highlights: As per Basma, interdisciplinary collaboration has been a cornerstone of Techno-Valley's sustainability efforts, Ÿ Education: Universities serve as primary centers for facilitated by the Sustainability Innovation Hub. This knowledge dissemination. They educate students on approach brings together experts from various fields, sustainability issues, the United Nations Sustainable promoting a holistic perspective in addressing complex Development Goals (SDGs), and environmentally environmental, social, and economic issues. responsible practices. This education empowers future generations to make informed decisions that Research is another integral component of their contribute to a sustainable future. commitment to sustainability. Techno-Valley has Ÿ Research and Innovation: Universities are hubs for initiated various projects focused on critical research and innovation. They conduct vital sustainability issues, resulting in publications, patents, research on sustainable practices, renewable and practical solutions that contribute to the field's energy, environmental conservation, and more. The knowledge. knowledge generated through research contributes to sustainable solutions and technologies, driving Collaboration with industry has played a key role in positive change in society. Ÿ Integration of Sustainability Principles: Educational their sustainability initiatives. Basma states that institutions can contribute by integrating partnerships with local and international industries have provided research funding and valuable sustainability principles into their academic opportunities for students to engage in real-world programs. This includes creating courses, majors, sustainability projects, bridging the gap between and programs that address sustainability challenges academic learning and practical application. and equip students with the skills to solve these problems. Student involvement has been a priority, with Techno- Ÿ Community Engagement: Universities often serve Valley offering internships, research opportunities, and as community hubs, allowing them to engage with student-led initiatives. This hands-on experience local communities and organizations to address equips students to become future leaders in the field. sustainability issues, encourage sustainable Community outreach has extended the impact of their practices, and share expertise. sustainability efforts beyond the academic community. Ÿ Leading by Example: Universities can lead by Workshops, seminars, and engagement programs have example by adopting sustainable practices on their raised awareness and promoted sustainable practices campuses, such as energy efficiency, waste within the local community. reduction, and green building design. This sets a precedent for students and the wider community, Innovation has been central to their sustainability acting as a tangible embodiment of the values and journey, leading to the development of practical principles they teach. “ solutions, such as solar-powered community charging stations, sustainable waste management strategies, and The University of Business & Technology (UBT) takes Basma anticipates that women in leadership will continue to break green infrastructure in urban planning. an active stance in contributing to sustainability goals barriers and assume more prominent roles in sustainability The impact of these initiatives is quantifiable through through various meaningful initiatives: education and practice, with their influence and contributions established metrics, including completed research projects, publications, student involvement, and the Ÿ TechnoValley: UBT's TechnoValley serves as a being critical in addressing global sustainability challenges. adoption of sustainable practices in the local vibrant hub for research, education, and advocacy “

16. related to sustainability. It conducts vital research, Ÿ Solar energy projects reduced the carbon footprint disseminates knowledge, and advocates for the and provided educational opportunities. adoption of sustainable practices both locally and Ÿ Eco-friendly transportation options like electric globally. shuttles and bike-sharing programs were Ÿ Integration of Sustainability Principles: UBT introduced. integrates sustainability principles into its academic Ÿ Sustainability courses and seminars were integrated curriculum to ensure that students receive an into UBT's academic curriculum. education that includes a deep understanding of Ÿ The TechnoValley engaged with the community, sustainability. This equips graduates with the raising awareness about sustainability. knowledge and skills to address sustainability Ÿ Partnerships with sustainable businesses and challenges in their future careers. industries facilitated research projects and student Ÿ Sustainable Campus Practices: UBT embraces engagement. sustainable practices in its daily operations. This Ÿ Green building standards were followed in includes implementing energy-efficient measures, construction projects. reducing waste, and running recycling programs on Ÿ Comprehensive recycling and waste reduction its campuses to minimize its environmental practices significantly reduced waste. footprint. Ÿ The TechnoValley supported research projects and Ÿ Research and Innovation: UBT's dedication to startups related to renewable energy and research and innovation extends to sustainability. sustainable technologies. Both faculty and students engage in research Ÿ Annual sustainability reports maintained projects related to renewable energy, transparency and accountability. environmental conservation, and sustainability in various fields, leading to the development of These initiatives advanced UBT's environmental innovative solutions. commitment, fostering sustainability within the Ÿ Community Involvement: UBT collaborates with TechnoValley and the wider community. Under Basma's organizations and institutions to promote leadership, the TechnoValley contributed to the global sustainability. This collaborative effort extends sustainability effort. beyond the university's campuses to the wider community, actively encouraging sustainable Guiding Principles for Women Leaders practices and social engagement. Ÿ UBT plays a pivotal role in shaping a sustainable Basma’s journey as a successful woman leader in the future by actively participating in sustainability fields of sustainability and education has been marked initiatives, infusing sustainability principles into its by numerous challenges and achievements. Navigating operations and curriculum, and contributing to the and overcoming gender-related obstacles has been broader global endeavor to address pressing both a personal and professional endeavor, and she has sustainability challenges. shared her insights and strategies for success: Transforming UBT and TechnoValley into Beacons of Ÿ Confidence: Basma emphasizes the paramount Environmental Responsibility importance of confidence in one's abilities and expertise. It is a key element in overcoming self- During Basma's tenure as the Director General of the doubt and standing one's ground in challenging University of Business & Technology (UBT) and the situations. TechnoValley, numerous sustainability initiatives were Ÿ Mentorship and Networks: Seeking mentors and “ launched, encompassing sustainable campus engaging with professional networks provides operations, renewable energy, eco-friendly invaluable guidance and support. Connecting with Basma emphasizes the importance of encouraging responsible transportation, curriculum integration, community other women leaders who have faced similar consumption and sustainable production patterns as key to sustainability, outreach, industry collaboration, and recycling and challenges offers valuable advice and insights. waste reduction, aligning with UN SDGs. Ÿ Advocacy: Basma advocates for gender equity and encompassing the promotion of eco-friendly products, reduction of over diversity, promoting equal opportunities for women consumption, and enhancement of resource efficiency. Ÿ Green campus initiatives included energy-efficient in leadership roles. She actively supports policies “ lighting, water conservation, waste recycling, and that foster gender balance. sustainable landscaping.

17. related to sustainability. It conducts vital research, Ÿ Solar energy projects reduced the carbon footprint disseminates knowledge, and advocates for the and provided educational opportunities. adoption of sustainable practices both locally and Ÿ Eco-friendly transportation options like electric globally. shuttles and bike-sharing programs were Ÿ Integration of Sustainability Principles: UBT introduced. integrates sustainability principles into its academic Ÿ Sustainability courses and seminars were integrated curriculum to ensure that students receive an into UBT's academic curriculum. education that includes a deep understanding of Ÿ The TechnoValley engaged with the community, sustainability. This equips graduates with the raising awareness about sustainability. knowledge and skills to address sustainability Ÿ Partnerships with sustainable businesses and challenges in their future careers. industries facilitated research projects and student Ÿ Sustainable Campus Practices: UBT embraces engagement. sustainable practices in its daily operations. This Ÿ Green building standards were followed in includes implementing energy-efficient measures, construction projects. reducing waste, and running recycling programs on Ÿ Comprehensive recycling and waste reduction its campuses to minimize its environmental practices significantly reduced waste. footprint. Ÿ The TechnoValley supported research projects and Ÿ Research and Innovation: UBT's dedication to startups related to renewable energy and research and innovation extends to sustainability. sustainable technologies. Both faculty and students engage in research Ÿ Annual sustainability reports maintained projects related to renewable energy, transparency and accountability. environmental conservation, and sustainability in various fields, leading to the development of These initiatives advanced UBT's environmental innovative solutions. commitment, fostering sustainability within the Ÿ Community Involvement: UBT collaborates with TechnoValley and the wider community. Under Basma's organizations and institutions to promote leadership, the TechnoValley contributed to the global sustainability. This collaborative effort extends sustainability effort. beyond the university's campuses to the wider community, actively encouraging sustainable Guiding Principles for Women Leaders practices and social engagement. Ÿ UBT plays a pivotal role in shaping a sustainable Basma’s journey as a successful woman leader in the future by actively participating in sustainability fields of sustainability and education has been marked initiatives, infusing sustainability principles into its by numerous challenges and achievements. Navigating operations and curriculum, and contributing to the and overcoming gender-related obstacles has been broader global endeavor to address pressing both a personal and professional endeavor, and she has sustainability challenges. shared her insights and strategies for success: Transforming UBT and TechnoValley into Beacons of Ÿ Confidence: Basma emphasizes the paramount Environmental Responsibility importance of confidence in one's abilities and expertise. It is a key element in overcoming self- During Basma's tenure as the Director General of the doubt and standing one's ground in challenging University of Business & Technology (UBT) and the situations. TechnoValley, numerous sustainability initiatives were Ÿ Mentorship and Networks: Seeking mentors and “ launched, encompassing sustainable campus engaging with professional networks provides operations, renewable energy, eco-friendly invaluable guidance and support. Connecting with Basma emphasizes the importance of encouraging responsible transportation, curriculum integration, community other women leaders who have faced similar consumption and sustainable production patterns as key to sustainability, outreach, industry collaboration, and recycling and challenges offers valuable advice and insights. waste reduction, aligning with UN SDGs. Ÿ Advocacy: Basma advocates for gender equity and encompassing the promotion of eco-friendly products, reduction of over diversity, promoting equal opportunities for women consumption, and enhancement of resource efficiency. Ÿ Green campus initiatives included energy-efficient in leadership roles. She actively supports policies “ lighting, water conservation, waste recycling, and that foster gender balance. sustainable landscaping.

18. Ÿ Negotiation Skills: Developing strong negotiation The Legacy of Techno-Valley Her visionary leadership and dedication continue to skills is essential, particularly when securing funding inspire and drive positive change in the fields of for sustainability projects and addressing gender- Basma’s remarkable achievements and contributions in sustainability and education. related disparities. the fields of sustainability and education are truly Ÿ Work-Life Balance: Achieving work-life balance is a commendable. She takes pride in several notable Vision for Addressing Critical Sustainability Issues priority. This involves setting clear boundaries and success stories that reflect her dedication to advancing open communication about one's needs with research, innovation, and sustainability. Here are some In the perspective of Basma, in the next decade, colleagues and superiors. of her key accomplishments: numerous pressing sustainability issues must be Ÿ Resilience: Resilience is key in the face of adversity. Founding the Scientific Research Deanship at UBT: addressed by businesses and educational institutions to It prepares individuals for setbacks and challenges Basma played a pivotal role in establishing and leading foster a more sustainable future. She emphasizes that while equipping them with the ability to bounce the Scientific Research Deanship at the University of first and foremost is the challenge of climate change back and adapt. Business & Technology. This initiative fostered a robust mitigation, necessitating aggressive efforts to reduce Ÿ Continuous Learning: In the ever-evolving fields of research ecosystem that promoted interdisciplinary greenhouse gas emissions, transition to renewable sustainability and education, continuous learning collaboration, ensuring comprehensive perspectives energy sources, and adapt to changing climate patterns. and professional growth are crucial. This ensures and the transfer of innovative ideas to industry while Equally critical, in her view, is biodiversity conservation, that leaders remain competitive and up-to-date safeguarding intellectual property. involving the protection of ecosystems in both with the latest developments. terrestrial and marine environments to maintain a Ÿ Supportive Work Environment: Creating or seeking Development of Governance, Sustainability, and SDG balance in the natural world. a supportive and inclusive work environment that Policies: Basma's contribution to developing the values diversity and inclusion is essential. university's Governance, Sustainability, and Sustainable Basma believes that promoting a circular economy is Ÿ Collaboration: Collaborating with allies who share Development Goals (SDG) policies and procedures has another essential goal that minimizes waste and on experience prepares students to be future leaders in similar goals and values is crucial. It helps in creating been instrumental in shaping the institution's maximizes resource utilization, thus reducing the the field. a supportive environment for addressing gender- commitment to sustainable practices. environmental impact of production and consumption. related challenges. She underscores the importance of accelerating the Community Outreach: Community outreach initiatives Ÿ Visibility and Recognition: Embracing visibility and Leadership of Techno-Valley: As the Director General of transition to sustainable energy sources, such as solar, organized by the hub, including workshops, seminars, recognition is important. Acknowledging and Techno-Valley at UBT, Basma established and managed wind, and hydroelectric power, as vital for a sustainable and engagement programs focused on sustainability, celebrating achievements and contributions breaks this dynamic hub, which serves as a "Sustainability future, with businesses and educational institutions have created awareness and promoted sustainable down stereotypes and demonstrates that women Innovation Hub." This innovative center bridges the gap playing a leading role in adopting and promoting these practices beyond the academic community. are equally capable in leadership roles. between research and development, innovation and technologies. She also considers sustainable agriculture Ÿ Inspiration: Leading by example, Basma inspires and entrepreneurship, and capacity building focused on practices crucial for food security and environmental Innovative Solutions: The hub has contributed to the empowers future generations of women to pursue sustainable development and environmental solutions. conservation, a role that educational institutions can development of innovative solutions, such as solar- careers in sustainability and education. significantly contribute to through research and powered community charging stations, sustainable Ÿ Challenge Stereotypes: She challenges and debunks Interdisciplinary Collaboration: A key highlight of the promotion. waste management strategies, and urban planning gender stereotypes through her work, words, and Sustainability Innovation Hub is its emphasis on recommendations that incorporate green actions. interdisciplinary collaboration. It successfully brought Equally important, in Basma's view, is the imperative to infrastructure. Ÿ Self-Care: Prioritizing self-care and mental health is together faculty and researchers from various reduce waste and improve recycling processes, essential to maintain well-being and effectively disciplines, fostering holistic and innovative solutions including the minimization of single-use plastics and Measuring Impact: The hub's impact is measured overcome the demands of leadership roles. to sustainability challenges. enhancements to recycling infrastructure. Achieving through various metrics, ensuring accountability and Ÿ Individual Journey: Basma reminds that each sustainability also entails addressing social equity and demonstrating its effectiveness in terms of research journey is unique, and there is no one-size-fits-all Partnerships with Industry: Basma's leadership has led justice, ensuring fair wages, equal opportunities, and projects completed, publications, student involvement, approach. Success is achieved by combining to partnerships with local and international industries, social well-being for all. She believes access to clean and the adoption of sustainable practices in the local expertise with these strategies. including renewable energy companies and and safe water, deemed a fundamental human right, community. environmental consulting firms. These collaborations must be provided equitably, serving both individuals Through her dedication and leadership, Basma serves have not only provided research funding but also and the environment. This success story serves as a model for addressing as an inspiration for future generations of women opportunities for students to engage in real-world sustainability challenges, fostering interdisciplinary leaders, leaving a lasting impact in the fields of sustainability projects. Basma emphasizes the importance of encouraging collaboration, engaging students, and making a positive sustainability and education. Her journey reflects responsible consumption and sustainable production impact on the community and the environment. Basma resilience, determination, and a commitment to gender Student Engagement: The hub actively involves patterns as key to sustainability, encompassing the is justifiably proud of the hub's role in promoting equality and diversity. students in its projects, offering internships, research promotion of eco-friendly products, reduction of sustainability research and practices and looks forward opportunities, and student-led initiatives. This hands- overconsumption, and enhancement of resource to its continued growth and impact in the future. efficiency. Educational institutions, in her opinion, must

19. Ÿ Negotiation Skills: Developing strong negotiation The Legacy of Techno-Valley Her visionary leadership and dedication continue to skills is essential, particularly when securing funding inspire and drive positive change in the fields of for sustainability projects and addressing gender- Basma’s remarkable achievements and contributions in sustainability and education. related disparities. the fields of sustainability and education are truly Ÿ Work-Life Balance: Achieving work-life balance is a commendable. She takes pride in several notable Vision for Addressing Critical Sustainability Issues priority. This involves setting clear boundaries and success stories that reflect her dedication to advancing open communication about one's needs with research, innovation, and sustainability. Here are some In the perspective of Basma, in the next decade, colleagues and superiors. of her key accomplishments: numerous pressing sustainability issues must be Ÿ Resilience: Resilience is key in the face of adversity. Founding the Scientific Research Deanship at UBT: addressed by businesses and educational institutions to It prepares individuals for setbacks and challenges Basma played a pivotal role in establishing and leading foster a more sustainable future. She emphasizes that while equipping them with the ability to bounce the Scientific Research Deanship at the University of first and foremost is the challenge of climate change back and adapt. Business & Technology. This initiative fostered a robust mitigation, necessitating aggressive efforts to reduce Ÿ Continuous Learning: In the ever-evolving fields of research ecosystem that promoted interdisciplinary greenhouse gas emissions, transition to renewable sustainability and education, continuous learning collaboration, ensuring comprehensive perspectives energy sources, and adapt to changing climate patterns. and professional growth are crucial. This ensures and the transfer of innovative ideas to industry while Equally critical, in her view, is biodiversity conservation, that leaders remain competitive and up-to-date safeguarding intellectual property. involving the protection of ecosystems in both with the latest developments. terrestrial and marine environments to maintain a Ÿ Supportive Work Environment: Creating or seeking Development of Governance, Sustainability, and SDG balance in the natural world. a supportive and inclusive work environment that Policies: Basma's contribution to developing the values diversity and inclusion is essential. university's Governance, Sustainability, and Sustainable Basma believes that promoting a circular economy is Ÿ Collaboration: Collaborating with allies who share Development Goals (SDG) policies and procedures has another essential goal that minimizes waste and on experience prepares students to be future leaders in similar goals and values is crucial. It helps in creating been instrumental in shaping the institution's maximizes resource utilization, thus reducing the the field. a supportive environment for addressing gender- commitment to sustainable practices. environmental impact of production and consumption. related challenges. She underscores the importance of accelerating the Community Outreach: Community outreach initiatives Ÿ Visibility and Recognition: Embracing visibility and Leadership of Techno-Valley: As the Director General of transition to sustainable energy sources, such as solar, organized by the hub, including workshops, seminars, recognition is important. Acknowledging and Techno-Valley at UBT, Basma established and managed wind, and hydroelectric power, as vital for a sustainable and engagement programs focused on sustainability, celebrating achievements and contributions breaks this dynamic hub, which serves as a "Sustainability future, with businesses and educational institutions have created awareness and promoted sustainable down stereotypes and demonstrates that women Innovation Hub." This innovative center bridges the gap playing a leading role in adopting and promoting these practices beyond the academic community. are equally capable in leadership roles. between research and development, innovation and technologies. She also considers sustainable agriculture Ÿ Inspiration: Leading by example, Basma inspires and entrepreneurship, and capacity building focused on practices crucial for food security and environmental Innovative Solutions: The hub has contributed to the empowers future generations of women to pursue sustainable development and environmental solutions. conservation, a role that educational institutions can development of innovative solutions, such as solar- careers in sustainability and education. significantly contribute to through research and powered community charging stations, sustainable Ÿ Challenge Stereotypes: She challenges and debunks Interdisciplinary Collaboration: A key highlight of the promotion. waste management strategies, and urban planning gender stereotypes through her work, words, and Sustainability Innovation Hub is its emphasis on recommendations that incorporate green actions. interdisciplinary collaboration. It successfully brought Equally important, in Basma's view, is the imperative to infrastructure. Ÿ Self-Care: Prioritizing self-care and mental health is together faculty and researchers from various reduce waste and improve recycling processes, essential to maintain well-being and effectively disciplines, fostering holistic and innovative solutions including the minimization of single-use plastics and Measuring Impact: The hub's impact is measured overcome the demands of leadership roles. to sustainability challenges. enhancements to recycling infrastructure. Achieving through various metrics, ensuring accountability and Ÿ Individual Journey: Basma reminds that each sustainability also entails addressing social equity and demonstrating its effectiveness in terms of research journey is unique, and there is no one-size-fits-all Partnerships with Industry: Basma's leadership has led justice, ensuring fair wages, equal opportunities, and projects completed, publications, student involvement, approach. Success is achieved by combining to partnerships with local and international industries, social well-being for all. She believes access to clean and the adoption of sustainable practices in the local expertise with these strategies. including renewable energy companies and and safe water, deemed a fundamental human right, community. environmental consulting firms. These collaborations must be provided equitably, serving both individuals Through her dedication and leadership, Basma serves have not only provided research funding but also and the environment. This success story serves as a model for addressing as an inspiration for future generations of women opportunities for students to engage in real-world sustainability challenges, fostering interdisciplinary leaders, leaving a lasting impact in the fields of sustainability projects. Basma emphasizes the importance of encouraging collaboration, engaging students, and making a positive sustainability and education. Her journey reflects responsible consumption and sustainable production impact on the community and the environment. Basma resilience, determination, and a commitment to gender Student Engagement: The hub actively involves patterns as key to sustainability, encompassing the is justifiably proud of the hub's role in promoting equality and diversity. students in its projects, offering internships, research promotion of eco-friendly products, reduction of sustainability research and practices and looks forward opportunities, and student-led initiatives. This hands- overconsumption, and enhancement of resource to its continued growth and impact in the future. efficiency. Educational institutions, in her opinion, must

20. continue to play a central role in fostering sustainability Ÿ Set Measurable Goals: Define clear, measurable by integrating sustainable practices into their sustainability objectives to track progress and curriculum, conducting research, and setting an accountability. example through their own operations. Ÿ Invest in Sustainable Infrastructure: Commit to energy-efficient buildings, renewable energy Given the increasing frequency and severity of natural sources, and sustainable transportation options. disasters related to climate change, Basma believes Ÿ Promote Research: Encourage research on that a focus on resilience and disaster preparedness is sustainability topics to advance knowledge and crucial. This involves not only disaster response but practical solutions. also resilience-building measures to reduce Ÿ Provide Training: Offer sustainability training for all vulnerability. Additionally, with the growth of members of the academic community. technology and the digital world, managing electronic Ÿ Foster Partnerships: Collaborate with waste and ensuring data privacy and security have organizations, agencies, and industry partners to become important aspects of sustainability. bring expertise, funding, and real-world future. Sustainability integration is an ongoing process, Students will engage in global sustainability projects, applications. and every step counts. share best practices, and gain insights from diverse To address these multifaceted sustainability challenges, Ÿ Extend Beyond Campus: Expand sustainability cultural perspectives. Basma insists that global cooperation is imperative. She efforts to involve the surrounding community and The Future of Sustainability Education believes that governments, businesses, and educational address local needs. Besides, advocacy and leadership will be central to institutions should work together to find innovative Ÿ Measure and Report Progress: Regularly assess and In looking towards the future of sustainability sustainability education, empowering students to solutions and share knowledge. She argues that it will report sustainability progress for transparency and education, Basma envisions a path of integration, become advocates for sustainability, driving change require unwavering commitment, innovation, and recognition. innovation, and inclusion. Basma believes that within their institutions and communities. Basma collaboration across sectors. Educational institutions, Ÿ Celebrate Achievements: Recognize and celebrate sustainability education will become an inherent part of believes that women leaders will continue to be at the contributions to motivate others. particularly, can prepare future leaders and all disciplines and curricula, extending beyond forefront of this advocacy, using their unique professionals to tackle these challenges through Ÿ Commit Long-Term: Understand that sustainability environmentalism to encompass economic, social, and perspectives and skills to inspire and lead. research, education, and practical initiatives, while is a long-term commitment and should be part of environmental dimensions. She sees women leaders businesses can lead by example, adopting sustainable core values. continuing to play a central role in driving this vision Inclusion and diversity will be embraced, ensuring that practices and fostering responsible corporate Ÿ Stay Informed: Keep up with evolving sustainability forward. This future is characterized by several key the benefits of sustainability are accessible to all, citizenship. practices and trends. elements. regardless of background or identity. Ÿ Encourage Student Leadership: Empower students Also, universities will evolve into hubs of sustainability Blueprint for Sustainability Integration in Educational to take leadership roles in sustainability initiatives. Firstly, interdisciplinary integration will be the hallmark research and innovation, working closely with Institutions Ÿ Seek Certifications: Consider sustainability of sustainability education, with concepts seamlessly governments, industries, and civil society to develop certifications to benchmark and verify efforts. woven into various subjects. This cross-disciplinary practical solutions and strategies. Integrating sustainability into educational institutions Ÿ Adapt and Evolve: Be flexible and ready to adapt to approach will enable students to recognize the requires careful planning and Basma offers valuable new challenges and opportunities. interconnectedness of global challenges, transcending Basma anticipates that women in leadership will advice from her experiences: Ÿ ESG Integration: For ESG integration, include traditional academic boundaries. continue to break barriers and assume more prominent specific ESG goals in the sustainability strategy, gain roles in sustainability education and practice, with their Ÿ Develop a Clear Sustainability Strategy: Begin with leadership support, establish a dedicated Secondly, experiential learning will take center stage, influence and contributions being critical in addressing a comprehensive strategy that covers academic, sustainability office, engage the academic with hands-on experiences, fieldwork, and internships global sustainability challenges. Mentorship and operational, and community engagement aspects, community, set measurable ESG goals, invest in becoming fundamental aspects of sustainability support will be actively encouraged among women serving as a roadmap for sustainability efforts. sustainable infrastructure, promote research, offer education. Students will have the opportunity to apply leaders in sustainability education, fostering a diverse Ÿ Gain Leadership Support: Secure commitment from training, foster partnerships, extend efforts to the their knowledge to real-world sustainability projects. and inclusive pipeline of future leaders. top leadership, including the university president community, emphasize transparency, and encourage Incorporating innovation and technology will be and board of directors, to allocate necessary student leadership in ESG initiatives. View ESG as a essential, allowing sustainability education to keep Taking a holistic approach, the future of sustainability resources. long-term commitment, stay informed, and pace with the latest technological advancements. This education will consider the triple bottom line of people, Ÿ Establish a Dedicated Sustainability Office: contribute to a sustainable future encompassing will empower students to devise cutting-edge solutions planet, and profit. Basma believes that sustainability Consider creating a central sustainability environmental, social, and governance principles. to global challenges, including climate change, energy leaders, including women, will spearhead the department to coordinate and implement initiatives transition, and biodiversity conservation. development of strategies that create balanced, across the institution. Basma believes by following these guidelines and prosperous, and just societies. Ÿ Involve the Academic Community: Engage faculty, embracing sustainability as a core value, educational A global perspective will be emphasized, with staff, and students in sustainability projects, institutions can contribute to a more sustainable international collaboration taking precedence. fostering a sense of ownership.

21. continue to play a central role in fostering sustainability Ÿ Set Measurable Goals: Define clear, measurable by integrating sustainable practices into their sustainability objectives to track progress and curriculum, conducting research, and setting an accountability. example through their own operations. Ÿ Invest in Sustainable Infrastructure: Commit to energy-efficient buildings, renewable energy Given the increasing frequency and severity of natural sources, and sustainable transportation options. disasters related to climate change, Basma believes Ÿ Promote Research: Encourage research on that a focus on resilience and disaster preparedness is sustainability topics to advance knowledge and crucial. This involves not only disaster response but practical solutions. also resilience-building measures to reduce Ÿ Provide Training: Offer sustainability training for all vulnerability. Additionally, with the growth of members of the academic community. technology and the digital world, managing electronic Ÿ Foster Partnerships: Collaborate with waste and ensuring data privacy and security have organizations, agencies, and industry partners to become important aspects of sustainability. bring expertise, funding, and real-world future. Sustainability integration is an ongoing process, Students will engage in global sustainability projects, applications. and every step counts. share best practices, and gain insights from diverse To address these multifaceted sustainability challenges, Ÿ Extend Beyond Campus: Expand sustainability cultural perspectives. Basma insists that global cooperation is imperative. She efforts to involve the surrounding community and The Future of Sustainability Education believes that governments, businesses, and educational address local needs. Besides, advocacy and leadership will be central to institutions should work together to find innovative Ÿ Measure and Report Progress: Regularly assess and In looking towards the future of sustainability sustainability education, empowering students to solutions and share knowledge. She argues that it will report sustainability progress for transparency and education, Basma envisions a path of integration, become advocates for sustainability, driving change require unwavering commitment, innovation, and recognition. innovation, and inclusion. Basma believes that within their institutions and communities. Basma collaboration across sectors. Educational institutions, Ÿ Celebrate Achievements: Recognize and celebrate sustainability education will become an inherent part of believes that women leaders will continue to be at the contributions to motivate others. particularly, can prepare future leaders and all disciplines and curricula, extending beyond forefront of this advocacy, using their unique professionals to tackle these challenges through Ÿ Commit Long-Term: Understand that sustainability environmentalism to encompass economic, social, and perspectives and skills to inspire and lead. research, education, and practical initiatives, while is a long-term commitment and should be part of environmental dimensions. She sees women leaders businesses can lead by example, adopting sustainable core values. continuing to play a central role in driving this vision Inclusion and diversity will be embraced, ensuring that practices and fostering responsible corporate Ÿ Stay Informed: Keep up with evolving sustainability forward. This future is characterized by several key the benefits of sustainability are accessible to all, citizenship. practices and trends. elements. regardless of background or identity. Ÿ Encourage Student Leadership: Empower students Also, universities will evolve into hubs of sustainability Blueprint for Sustainability Integration in Educational to take leadership roles in sustainability initiatives. Firstly, interdisciplinary integration will be the hallmark research and innovation, working closely with Institutions Ÿ Seek Certifications: Consider sustainability of sustainability education, with concepts seamlessly governments, industries, and civil society to develop certifications to benchmark and verify efforts. woven into various subjects. This cross-disciplinary practical solutions and strategies. Integrating sustainability into educational institutions Ÿ Adapt and Evolve: Be flexible and ready to adapt to approach will enable students to recognize the requires careful planning and Basma offers valuable new challenges and opportunities. interconnectedness of global challenges, transcending Basma anticipates that women in leadership will advice from her experiences: Ÿ ESG Integration: For ESG integration, include traditional academic boundaries. continue to break barriers and assume more prominent specific ESG goals in the sustainability strategy, gain roles in sustainability education and practice, with their Ÿ Develop a Clear Sustainability Strategy: Begin with leadership support, establish a dedicated Secondly, experiential learning will take center stage, influence and contributions being critical in addressing a comprehensive strategy that covers academic, sustainability office, engage the academic with hands-on experiences, fieldwork, and internships global sustainability challenges. Mentorship and operational, and community engagement aspects, community, set measurable ESG goals, invest in becoming fundamental aspects of sustainability support will be actively encouraged among women serving as a roadmap for sustainability efforts. sustainable infrastructure, promote research, offer education. Students will have the opportunity to apply leaders in sustainability education, fostering a diverse Ÿ Gain Leadership Support: Secure commitment from training, foster partnerships, extend efforts to the their knowledge to real-world sustainability projects. and inclusive pipeline of future leaders. top leadership, including the university president community, emphasize transparency, and encourage Incorporating innovation and technology will be and board of directors, to allocate necessary student leadership in ESG initiatives. View ESG as a essential, allowing sustainability education to keep Taking a holistic approach, the future of sustainability resources. long-term commitment, stay informed, and pace with the latest technological advancements. This education will consider the triple bottom line of people, Ÿ Establish a Dedicated Sustainability Office: contribute to a sustainable future encompassing will empower students to devise cutting-edge solutions planet, and profit. Basma believes that sustainability Consider creating a central sustainability environmental, social, and governance principles. to global challenges, including climate change, energy leaders, including women, will spearhead the department to coordinate and implement initiatives transition, and biodiversity conservation. development of strategies that create balanced, across the institution. Basma believes by following these guidelines and prosperous, and just societies. Ÿ Involve the Academic Community: Engage faculty, embracing sustainability as a core value, educational A global perspective will be emphasized, with staff, and students in sustainability projects, institutions can contribute to a more sustainable international collaboration taking precedence. fostering a sense of ownership.

22. Trailblazers of Sustainability Approaches in Leadership for aGreener Future n an era where environmental sustainability is paramount, leaders across various industries are embracing innovative I approaches to drive positive change. This article delves into the diverse leadership strategies employed by trailblazers of sustainability, who are pioneering efforts to create a greener future for generations to come. Visionary Leadership: Trailblazers of sustainability exhibit visionary leadership by articulating a clear and compelling vision for a greener future. They inspire others with their long-term goals and strategies aimed at mitigating environmental impact, fostering resilience, and promoting sustainable development. Collaborative Leadership: Embracing collaboration, these leaders work across sectors, disciplines, and geographies to tackle complex sustainability challenges. They forge partnerships with government agencies, businesses, NGOs, and local communities to leverage collective expertise and resources in pursuit of shared sustainability goals. Innovative Leadership: Trailblazers of sustainability are relentless innovators, constantly seeking new technologies, business models, and practices to drive environmental stewardship. They encourage experimentation, embrace risk-taking, and foster a culture of innovation within their organizations to develop and scale impactful sustainability solutions. Data-Driven Leadership: Leveraging data and analytics, these leaders make informed decisions to drive sustainability outcomes. They collect, analyze, and interpret data on environmental performance, resource consumption, and carbon emissions to identify opportunities for improvement and track progress towards sustainability goals. Ethical Leadership: Guided by strong ethical principles, trailblazers of sustainability prioritize integrity, transparency, and accountability in their decision-making processes. They uphold high standards of corporate social responsibility, compliance with environmental regulations, and ethical business practices to earn trust and credibility among stakeholders. Jan 2024 | 20 | womenworldmagazine.com Jan 2024 | 21 | womenworldmagazine.com

23. Trailblazers of Sustainability Approaches in Leadership for aGreener Future n an era where environmental sustainability is paramount, leaders across various industries are embracing innovative I approaches to drive positive change. This article delves into the diverse leadership strategies employed by trailblazers of sustainability, who are pioneering efforts to create a greener future for generations to come. Visionary Leadership: Trailblazers of sustainability exhibit visionary leadership by articulating a clear and compelling vision for a greener future. They inspire others with their long-term goals and strategies aimed at mitigating environmental impact, fostering resilience, and promoting sustainable development. Collaborative Leadership: Embracing collaboration, these leaders work across sectors, disciplines, and geographies to tackle complex sustainability challenges. They forge partnerships with government agencies, businesses, NGOs, and local communities to leverage collective expertise and resources in pursuit of shared sustainability goals. Innovative Leadership: Trailblazers of sustainability are relentless innovators, constantly seeking new technologies, business models, and practices to drive environmental stewardship. They encourage experimentation, embrace risk-taking, and foster a culture of innovation within their organizations to develop and scale impactful sustainability solutions. Data-Driven Leadership: Leveraging data and analytics, these leaders make informed decisions to drive sustainability outcomes. They collect, analyze, and interpret data on environmental performance, resource consumption, and carbon emissions to identify opportunities for improvement and track progress towards sustainability goals. Ethical Leadership: Guided by strong ethical principles, trailblazers of sustainability prioritize integrity, transparency, and accountability in their decision-making processes. They uphold high standards of corporate social responsibility, compliance with environmental regulations, and ethical business practices to earn trust and credibility among stakeholders. Jan 2024 | 20 | womenworldmagazine.com Jan 2024 | 21 | womenworldmagazine.com

24. Empowering Leadership: Empowering leadership is and encourage sustainable development practices central to driving sustainability, as these leaders across industries. cultivate a culture of engagement, ownership, and accountability among their teams. They empower Driving Innovation in Clean Technologies: Leaders employees to contribute ideas, take initiative, and drive driving a greener future spearhead innovation in clean sustainability initiatives at all levels of the organization, technologies aimed at reducing environmental impact. fostering a sense of shared responsibility for They invest in research and development initiatives environmental stewardship. focused on renewable energy, energy storage, sustainable transportation, and green building Resilient Leadership: In the face of environmental technologies to accelerate the transition to a low- challenges and disruptions, trailblazers of sustainability carbon economy. demonstrate resilience and adaptability. They anticipate risks, build organizational resilience, and Encouraging Corporate Responsibility and develop contingency plans to mitigate environmental Accountability: Leaders advocate for corporate impacts, ensuring business continuity and long-term responsibility and accountability by promoting sustainability in a changing world. sustainable business practices and corporate sustainability initiatives. They encourage companies to Educational Leadership: Recognizing the importance of integrate environmental considerations into their education and awareness, these leaders are committed operations, supply chains, and product lifecycle, driving to raising awareness about sustainability issues and positive environmental and social outcomes. inspiring action among stakeholders. They engage in public outreach, educational programs, and advocacy Educating and Empowering Communities: Trailblazers efforts to foster sustainability literacy and empower of sustainability educate and empower communities to individuals to make informed choices that contribute to take action towards a greener future. They engage in a greener future. outreach efforts, educational programs, and community initiatives to raise awareness about Policy Advocacy: Trailblazers of sustainability advocate environmental issues, inspire behavior change, and for policies and regulations that support environmental mobilize grassroots support for sustainability conservation, climate action, and sustainable initiatives. development. They engage with policymakers, industry associations, and advocacy groups to influence Promoting Circular Economy Principles: Leaders legislative agendas, shape public discourse, and advocate for the adoption of circular economy promote policy reforms that advance sustainability principles to minimize waste, promote resource goals. efficiency, and create a more sustainable economy. They encourage businesses to embrace practices such Promoting Renewable Energy Adoption: Leaders as product reuse, recycling, and resource recovery to advocating for a greener future prioritize the adoption reduce environmental impact and create value from of renewable energy sources such as solar, wind, and waste streams. hydroelectric power. They encourage investment in renewable energy infrastructure, policies that As we navigate the challenges of environmental incentivize renewable energy deployment, and public degradation and climate change, the leadership of awareness campaigns to promote the benefits of clean trailblazers of sustainability is indispensable in driving energy. positive change towards a greener future. By embracing visionary, collaborative, and innovative Advocacy for Sustainable Policies and Regulations: approaches to leadership, they inspire action, foster Trailblazers of sustainability in leadership advocate for resilience, and catalyze transformative change that will policies and regulations that support environmentally- ensure a sustainable and prosperous future for friendly practices. They work with policymakers to generations to come. develop and implement regulations that reduce greenhouse gas emissions, promote energy efficiency, Jan 2024 | 22 | womenworldmagazine.com

25. Empowering Leadership: Empowering leadership is and encourage sustainable development practices central to driving sustainability, as these leaders across industries. cultivate a culture of engagement, ownership, and accountability among their teams. They empower Driving Innovation in Clean Technologies: Leaders employees to contribute ideas, take initiative, and drive driving a greener future spearhead innovation in clean sustainability initiatives at all levels of the organization, technologies aimed at reducing environmental impact. fostering a sense of shared responsibility for They invest in research and development initiatives environmental stewardship. focused on renewable energy, energy storage, sustainable transportation, and green building Resilient Leadership: In the face of environmental technologies to accelerate the transition to a low- challenges and disruptions, trailblazers of sustainability carbon economy. demonstrate resilience and adaptability. They anticipate risks, build organizational resilience, and Encouraging Corporate Responsibility and develop contingency plans to mitigate environmental Accountability: Leaders advocate for corporate impacts, ensuring business continuity and long-term responsibility and accountability by promoting sustainability in a changing world. sustainable business practices and corporate sustainability initiatives. They encourage companies to Educational Leadership: Recognizing the importance of integrate environmental considerations into their education and awareness, these leaders are committed operations, supply chains, and product lifecycle, driving to raising awareness about sustainability issues and positive environmental and social outcomes. inspiring action among stakeholders. They engage in public outreach, educational programs, and advocacy Educating and Empowering Communities: Trailblazers efforts to foster sustainability literacy and empower of sustainability educate and empower communities to individuals to make informed choices that contribute to take action towards a greener future. They engage in a greener future. outreach efforts, educational programs, and community initiatives to raise awareness about Policy Advocacy: Trailblazers of sustainability advocate environmental issues, inspire behavior change, and for policies and regulations that support environmental mobilize grassroots support for sustainability conservation, climate action, and sustainable initiatives. development. They engage with policymakers, industry associations, and advocacy groups to influence Promoting Circular Economy Principles: Leaders legislative agendas, shape public discourse, and advocate for the adoption of circular economy promote policy reforms that advance sustainability principles to minimize waste, promote resource goals. efficiency, and create a more sustainable economy. They encourage businesses to embrace practices such Promoting Renewable Energy Adoption: Leaders as product reuse, recycling, and resource recovery to advocating for a greener future prioritize the adoption reduce environmental impact and create value from of renewable energy sources such as solar, wind, and waste streams. hydroelectric power. They encourage investment in renewable energy infrastructure, policies that As we navigate the challenges of environmental incentivize renewable energy deployment, and public degradation and climate change, the leadership of awareness campaigns to promote the benefits of clean trailblazers of sustainability is indispensable in driving energy. positive change towards a greener future. By embracing visionary, collaborative, and innovative Advocacy for Sustainable Policies and Regulations: approaches to leadership, they inspire action, foster Trailblazers of sustainability in leadership advocate for resilience, and catalyze transformative change that will policies and regulations that support environmentally- ensure a sustainable and prosperous future for friendly practices. They work with policymakers to generations to come. develop and implement regulations that reduce greenhouse gas emissions, promote energy efficiency, Jan 2024 | 22 | womenworldmagazine.com

26. From Awareness to Action Cultivating Sustainable Leadership in Organizations n an era defined by environmental challenges and Empowering Stakeholder Engagement societal expectations, the role of sustainable I leadership in organizations has become increasingly Sustainable leadership involves empowering critical. This article explores the imperative of stakeholder engagement and collaboration to drive cultivating sustainable leadership within organizations, collective action towards sustainability objectives. tracing the journey from raising awareness to driving Leaders must engage employees, customers, suppliers, meaningful action towards a more sustainable future. investors, and communities in sustainability initiatives, fostering partnerships and leveraging diverse Building Environmental Consciousness perspectives to achieve shared goals. Sustainable leadership begins with building Investing in Sustainability Education and Training environmental consciousness among organizational leaders. By raising awareness about the Cultivating sustainable leadership requires investing in interconnectedness of environmental issues, climate sustainability education and training programs to equip change, and business operations, leaders can inspire a leaders with the knowledge, skills, and mindset needed sense of urgency and commitment to sustainability to address complex environmental challenges. By goals. providing opportunities for professional development and capacity-building, organizations empower leaders Embedding Sustainability into Organizational Culture to drive sustainability innovation and change. Cultivating sustainable leadership involves embedding Promoting Ethical and Responsible Leadership sustainability into the organizational culture, values, and norms. Leaders must foster a culture of Sustainable leadership entails promoting ethical and environmental responsibility, where sustainability responsible leadership practices that prioritize the considerations are integrated into decision-making long-term interests of society, the environment, and processes, strategic planning, and day-to-day future generations. Leaders must demonstrate operations. integrity, transparency, and accountability in their decision-making, fostering trust and credibility in Setting Clear Sustainability Goals sustainability efforts. Sustainable leadership requires setting clear and Fostering Innovation and Adaptability measurable sustainability goals that align with the organization's mission, vision, and stakeholders' Sustainable leadership involves fostering a culture of expectations. By establishing targets for reducing innovation and adaptability to respond effectively to carbon emissions, conserving resources, and promoting evolving environmental trends and challenges. Leaders social equity, leaders provide a roadmap for action and must encourage experimentation, risk-taking, and accountability. learning from failures, creating an environment where new ideas and sustainable solutions can flourish. Jan 2024 | 24 | womenworldmagazine.com Jan 2024 | 25 | womenworldmagazine.com

27. From Awareness to Action Cultivating Sustainable Leadership in Organizations n an era defined by environmental challenges and Empowering Stakeholder Engagement societal expectations, the role of sustainable I leadership in organizations has become increasingly Sustainable leadership involves empowering critical. This article explores the imperative of stakeholder engagement and collaboration to drive cultivating sustainable leadership within organizations, collective action towards sustainability objectives. tracing the journey from raising awareness to driving Leaders must engage employees, customers, suppliers, meaningful action towards a more sustainable future. investors, and communities in sustainability initiatives, fostering partnerships and leveraging diverse Building Environmental Consciousness perspectives to achieve shared goals. Sustainable leadership begins with building Investing in Sustainability Education and Training environmental consciousness among organizational leaders. By raising awareness about the Cultivating sustainable leadership requires investing in interconnectedness of environmental issues, climate sustainability education and training programs to equip change, and business operations, leaders can inspire a leaders with the knowledge, skills, and mindset needed sense of urgency and commitment to sustainability to address complex environmental challenges. By goals. providing opportunities for professional development and capacity-building, organizations empower leaders Embedding Sustainability into Organizational Culture to drive sustainability innovation and change. Cultivating sustainable leadership involves embedding Promoting Ethical and Responsible Leadership sustainability into the organizational culture, values, and norms. Leaders must foster a culture of Sustainable leadership entails promoting ethical and environmental responsibility, where sustainability responsible leadership practices that prioritize the considerations are integrated into decision-making long-term interests of society, the environment, and processes, strategic planning, and day-to-day future generations. Leaders must demonstrate operations. integrity, transparency, and accountability in their decision-making, fostering trust and credibility in Setting Clear Sustainability Goals sustainability efforts. Sustainable leadership requires setting clear and Fostering Innovation and Adaptability measurable sustainability goals that align with the organization's mission, vision, and stakeholders' Sustainable leadership involves fostering a culture of expectations. By establishing targets for reducing innovation and adaptability to respond effectively to carbon emissions, conserving resources, and promoting evolving environmental trends and challenges. Leaders social equity, leaders provide a roadmap for action and must encourage experimentation, risk-taking, and accountability. learning from failures, creating an environment where new ideas and sustainable solutions can flourish. Jan 2024 | 24 | womenworldmagazine.com Jan 2024 | 25 | womenworldmagazine.com

28. Integrating Sustainability into Business Strategy Adopting Circular Economy Principles Sustainability leaders think Cultivating sustainable leadership requires integrating Sustainable leadership entails adopting circular sustainability into the organization's business strategy, economy principles that prioritize resource efficiency, value chain, and performance metrics. Leaders must waste reduction, and product lifecycle management. By about the planet and people more align sustainability goals with core business objectives, redesigning products, processes, and business models identifying opportunities to create shared value and to minimize waste and maximize resource recovery, drive competitive advantage through sustainable leaders can create a more circular and sustainable than profits. practices. economy. Measuring and Reporting Sustainability Performance Encouraging Grassroots Innovation Sustainable leadership involves measuring and Cultivating sustainable leadership involves encouraging reporting sustainability performance transparently, grassroots innovation and bottom-up initiatives that accurately, and comprehensively. Leaders must empower employees to contribute to sustainability establish robust monitoring and reporting mechanisms efforts. Leaders should create platforms and channels to track progress towards sustainability goals, for employees to share ideas, collaborate on communicate outcomes to stakeholders, and drive sustainability projects, and drive innovation from continuous improvement. within the organization. Driving Systemic Change and Collaboration Conclusion Sustainable leadership requires driving systemic Cultivating sustainable leadership in organizations is change and collaboration across sectors, industries, and essential for addressing pressing environmental global networks. Leaders must advocate for policy challenges and creating a greener, more sustainable reforms, industry standards, and collective action future. Leaders can lead the transition towards a more initiatives that address systemic barriers to sustainable and resilient world by raising sustainability and promote cross-sectoral collaboration environmental consciousness, integrating sustainability for impact at scale. into business strategy, measuring performance, and driving systemic change. From awareness to action, Creating Incentives for Sustainability sustainable leadership holds the key to unlocking transformative change and shaping a brighter future Sustainable leadership involves creating incentives and for generations to come. rewards systems that motivate employees to embrace sustainable practices and contribute to organizational sustainability goals. By recognizing and incentivizing sustainable behaviors, leaders can foster a culture of accountability and collective responsibility for environmental stewardship. Promoting Diversity, Equity and Inclusion Cultivating sustainable leadership requires promoting diversity, equity, and inclusion within organizations, recognizing that diverse perspectives and voices are essential for driving sustainable outcomes. Leaders must ensure that sustainability efforts are inclusive and equitable, addressing social justice issues and advancing diversity in leadership roles and decision- making processes. Jan 2024 | 26 | womenworldmagazine.com

29. Integrating Sustainability into Business Strategy Adopting Circular Economy Principles Sustainability leaders think Cultivating sustainable leadership requires integrating Sustainable leadership entails adopting circular sustainability into the organization's business strategy, economy principles that prioritize resource efficiency, value chain, and performance metrics. Leaders must waste reduction, and product lifecycle management. By about the planet and people more align sustainability goals with core business objectives, redesigning products, processes, and business models identifying opportunities to create shared value and to minimize waste and maximize resource recovery, drive competitive advantage through sustainable leaders can create a more circular and sustainable than profits. practices. economy. Measuring and Reporting Sustainability Performance Encouraging Grassroots Innovation Sustainable leadership involves measuring and Cultivating sustainable leadership involves encouraging reporting sustainability performance transparently, grassroots innovation and bottom-up initiatives that accurately, and comprehensively. Leaders must empower employees to contribute to sustainability establish robust monitoring and reporting mechanisms efforts. Leaders should create platforms and channels to track progress towards sustainability goals, for employees to share ideas, collaborate on communicate outcomes to stakeholders, and drive sustainability projects, and drive innovation from continuous improvement. within the organization. Driving Systemic Change and Collaboration Conclusion Sustainable leadership requires driving systemic Cultivating sustainable leadership in organizations is change and collaboration across sectors, industries, and essential for addressing pressing environmental global networks. Leaders must advocate for policy challenges and creating a greener, more sustainable reforms, industry standards, and collective action future. Leaders can lead the transition towards a more initiatives that address systemic barriers to sustainable and resilient world by raising sustainability and promote cross-sectoral collaboration environmental consciousness, integrating sustainability for impact at scale. into business strategy, measuring performance, and driving systemic change. From awareness to action, Creating Incentives for Sustainability sustainable leadership holds the key to unlocking transformative change and shaping a brighter future Sustainable leadership involves creating incentives and for generations to come. rewards systems that motivate employees to embrace sustainable practices and contribute to organizational sustainability goals. By recognizing and incentivizing sustainable behaviors, leaders can foster a culture of accountability and collective responsibility for environmental stewardship. Promoting Diversity, Equity and Inclusion Cultivating sustainable leadership requires promoting diversity, equity, and inclusion within organizations, recognizing that diverse perspectives and voices are essential for driving sustainable outcomes. Leaders must ensure that sustainability efforts are inclusive and equitable, addressing social justice issues and advancing diversity in leadership roles and decision- making processes. Jan 2024 | 26 | womenworldmagazine.com

30. Sustainability is a state of mind, a way of living, a recognition that we are all interconnected.

31. Sustainability is a state of mind, a way of living, a recognition that we are all interconnected.