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SEO Proposal

SEO Proposal. We are. Full-Service Internet Marketing Company – Focus on Performance. Consulting clients across the globe. Key markets : UK, USA, UAE, Europe, AU, India. We are about Performance. Search Engine Marketing (SEM). Search Engine Optimisation (SEO). Social Media Marketing (SMM).

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SEO Proposal

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  1. SEO Proposal

  2. We are Full-Service Internet Marketing Company – Focus on Performance Consulting clients across the globe. Key markets : UK, USA, UAE, Europe, AU, India.

  3. We are about Performance Search Engine Marketing (SEM) Search Engine Optimisation (SEO) Social Media Marketing (SMM) Affiliate Marketing Web Analytics

  4. Current SE Visibility Findings & Impact of Creative Finding SEO Ranks well On Services/Products keywords. Impact SEO Dwarfed exposure of keywords such as web design Mumbai, web development Mumbai, Web Promotion Mumbai. Search volume for Services/Products Keywords: 2,18,000

  5. Creative : Critical Search Engine Visibility SEO Acquires Top positions Brand Term Visibility Web Design Mumbai India, Website Designing Mumbai, Web Designing, Ecommerce Shopping Carts, SEO, Web Promotion, Web Solutions, Web Development in Mumbai - India, UK, USA SEO Not present in the listings on the Generic Term Visibility first 5 pages of Google Web hosting directory, hosting reviews, hosting resources.

  6. Creative : Search Landscape Creative Google Page Rank 6 Pages Indexed in Google 2,350 Back links in Google 229 Pages in Yahoo 34 Back links in Yahoo 4,368 Gap Analysis Creative Comp. Average Gap W.r.t Comp. Google Page rank 6 6-7 1 Pages Indexed in Google 2,350 645 +1705 Back links in Google 229 20-35 +194 Pages in Yahoo 34 202 -168 Back links in Yahoo 4,368 975 +3393

  7. SEO Key Success Factors »   The continuous process of improving web pages so they rank higher in search engines for your targeted keywords. Internal Link Structure Link Popularity / Relevance Key Factors Crawlability / Optimized Code Content Relevance

  8. Attracting Visitors - SEO Searchers will use any of several categories of terms to look for products/services information Generic Terms These could be broadly classified into: Brand Terms Generic Terms BRAND Services/reports/Document Terms TERMS Each of these groups will be seeking information in a slightly different way Services Terms Our challenge is to be visible everywhere where these searchers are seeking information

  9. On Page Approach – Creative’s SEO Strategy Title/Meta Description/ Keywords – Building up Unique for each of the pages on site. Alt tags – Needs to be added on all images to boost visibility Heading Tags – Use of Heading Tags like H1-H2 to highlight Headings or Keywords Internal Linking – Inter linking within the website from the web copy for specific keywords URL Structure: Improve on URL structure. Add proper keywords on URL’s. Make more Search Friendly URL’s

  10. Off Page Approach – Creative’s SEO Strategy Article Promotion Helps to create brand awareness, to get good quality one way back links, to generate targeted traffic. Our expert in house content writers will write quality articles related to products & services Submit the articles to various high traffic Ezines by our Link Building team. Blog Marketing Blogging strategy - Post information about the general products and services related to Creative and provide back links to sites pages from different targeted keywords. Blogs help in organic rankings and in branding activities. We will submit 12 blogs in 25 sites per month. Social Book Markings Bookmark Creative site to various social book marking sites to increase the traffic on to the site and also increase the ranking in the search engines. Post Creative websites URLs to 100s of social book marking sites. Some of the major Social book marking sites are Digg.com and del.icio.us.

  11. Sample Targeted Keyword List Keywords Monthly Search Volumes # Keyword #1 # Keyword #2 # Keyword #3 # Keyword #4 # Keyword #5 # Keyword #6 # Keyword #7 # Keyword #8 # Keyword #9 # Keyword #10 # Total Search Volume

  12. How do we Measure Success? Improved Rankings for the targeted keywords Reduce Bounce Rate Benchmark the current Traffic Improvement in the traffic from Search Benchmark the current conversions Improvement in the conversion rates through SEO Initial 2 Month we will put a performance based model on the basis of Rankings During this period we can benchmark the traffic and conversions & and work upon the improvement of landing pages on the site

  13. Common Reasons for High Bounce Rate Website & Product Related Reasons Fail to keep-up user’s attention Landing page did not meet the user’s expectation Website Design & Layout is not user friendly No titles and headings: If there is no relevant web page title and headings, the user will think that he has arrived at an irrelevant page and will not look further or browse. Content Presentation: Displaying the most important content of your website below the fold can also lead to a high bounce rate. Making your visitors wait Our Solution Less stickiness of website Implement Heat map to identify the most clickable region Product price is high on the webpage Design new landing pages which are more sales oriented Marketing Test different versions of the Landing pages You are ranking for Wrong Keywords in SEO Optimise the right keywords for every page Keywords are not relevant in PPC Highlight the USP’s of a report on the Top of every page Link points to the wrong page Click Fraud

  14. Social Media Marketing

  15. People are: Why SMM? Creating more media – Seeking out more media – Accessing more platforms – Social Technologies are: Lowering the barrier to entry – Closing the asymmetry of information gap – Enabling human nature to play out in warp speed –

  16. Reports Updates - SMM Twitter LinkedIn Broadcast messages about new reports/Anaysis Promote reports to B2B users after filtering them by job title/department Eg. Brand Excellence Study: Expanding a Product Portfolio without Cannibalizing a Legacy Brand Post questions related to our reports, and get feedback from customers Promote positive messages by Twitterers, to promote brand affinity People will follow you for the newest research findings and views

  17. Twitter page of competitors

  18. Branding & Awareness - SMM Blog SlideShare Start a blog to post informative articles on new reports, Market research Promote awareness through sample research report presentations Drive traffic to blog from Twitter, Slideshare, Linkedin Using LeadShare capture B2B leads from within presentations Promote blog using various social bookmarking sites like Digg.com & Del.icio.us Link to presentations from Twitter, LinkedIn & Blog Embed presentations in blog

  19. Our Clients

  20. Thank You visit us at www.creativewebsols.com

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