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Social Media and GCU Stephen Robertson, Web and Digital M arketing Manager

Social Media and GCU Stephen Robertson, Web and Digital M arketing Manager. Contents. What we’ll cover What is social media? The social media landscape Future trends Social media at GCU Next steps. What is social media?.

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Social Media and GCU Stephen Robertson, Web and Digital M arketing Manager

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  1. Social Media and GCU Stephen Robertson, Web and Digital Marketing Manager

  2. Contents • What we’ll cover • What is social media? • The social media landscape • Future trends • Social media at GCU • Next steps

  3. What is social media? “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”Kaplan, Andreas M.; Michael Haenlein2010 Image

  4. The social media landscape • Some key stats • Social networking accounts for 23% of all online time. • 800 million+ people now on social networking sites • 500 million on facebook • 83 tweets a second reference a product • 35 hours of video uploaded every minute to YouTube

  5. The social media landscape • It’s not just the kids • The average social network user is 37 years old. • Facebook: 38. • LinkedIn: 44. • Twitter: 39. • MySpace: 31. • Bebo: 28.

  6. Future trends “Prediction is very difficult, especially about the future.”Neils Bohr(1885 - 1962) Image

  7. Future trends • Where things are heading • Geo-location

  8. Future trends • Where things are heading • Geo-location • Mobile! Mobile! Mobile!

  9. Future trends • Where things are heading • Geo-location • Mobile! Mobile! Mobile! • Instant interaction with brands

  10. Future trends • Where things are heading • Geo-location • Mobile! Mobile! Mobile! • Instant interaction with brands • Ever greater increase in uptake – Silver Surfers • Stay flexible and aware

  11. Social media and GCU • So what are we doing at the moment? • Corporate • Schools • Services

  12. Social media and GCU • How are we represented out there? • Facebook: 14 pages, 159 groups • YouTube: 550 videos under “glasgowcaledonian” • Twitter: ? • Ning: ?

  13. Social media and GCU • We’re not doing too bad…but how can we do it better? • Resources? • Training? • Strategy? • Policy? • …let’s discuss!

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