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Outline

Outline. SWOT Participants print Goal IA IA - Digital platform IA – Event page KPI Budget. SWOT. Strength. Scenario atmosphere Low price Well-design Various categories Completed catalog. Weaknesses. Spot shortness Unstable Texture. Eco-Consciousness Children Right Care

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Outline

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  1. Outline • SWOT • Participantsprint • Goal • IA • IA - Digital platform • IA – Event page • KPI • Budget

  2. SWOT • Strength • Scenario atmosphere • Low price • Well-design • Various categories • Completed catalog • Weaknesses • Spot shortness • Unstable Texture • Eco-Consciousness • Children Right Care • Fair Trade • Opportunity • Other same price furniture chain shop (ex: HOLA) • Threat

  3. Participantsprint 1/2 • Target customers: • Young families that want stylish furniture • Elisa • A 29-year old married female interior designer working for a well-known studio. • Fairly art-savvy, having been a professional designer for over 5 years • Lives in a middle-class neighborhood in an apartment in Taipei with her twins, Ian and Ada • Her husband, Ken, who works as an editor in chief in a famous sports magazine.

  4. Participantsprint 2/2 • Cares about living quality • Wants her children to have a sense of beauty • Makes approximately NTD$480000/year • Goes to museum and art exhibition twice a month with her family • Reading designing magazines for inspirations. • Simple design and Modernism • A member of Wine-Max, a wine-tasting forum, enjoys wine tasting • Attends wine tasting events with her husband • Going to Sweden with her family and having her own bar

  5. Goal MorevisitorsonIKEAwebsite

  6. Banner • Text-link • Keyword • Viralvideo • Facebookfanpage IA • IKEA’shomepage Digital platform • 0.0Eventpage+rules+introductionflash Event page • 1.0 Game • 2.0 Ranking • 3.0 Winning list • 1.1Facebookshare(mandatory)

  7. Banner • Text-link • Keyword • Viralvideo • Facebookfanpage IA-Digital platform @Yahoo “傢具”@Google “椅～啊走起兜位呀？IKEA”@Yahoo @YouTube

  8. Main Characters • Ken • male, 33-year old, married, an editor Ian Ada • Elisa • middle class, living in Taipei • a art-savvy & professional designer

  9. Story

  10. Story – Mission – Find out – Participants –

  11. Story

  12. IA-Event page • Scatteredphotos • zoomin • findchair(Specialtargetforspecialoccasions) • score • shareonFB • IKEA’shomepage • 0.0Eventpage+rules+introductionflash • 1.0 Game • 2.0 Ranking • 3.0 Winning list • 1.1Facebookshare(mandatory)

  13. KPI

  14. Budget NTD$660,000 NTD$100,000 NTD$1,000,000 • Total: • $2,112,500 NTD$60,000/3 months NTD$100,000 NTD$50,000x3=150,000 NTD$6,000x5=30,000 NTD$1,000x10=10,000 NTD$50x50=2,500

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