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CITY OF CLEARWATER Communications Survey

CITY OF CLEARWATER Communications Survey. 2004. Public Communications Department. RANDOM SAMPLING CONDUCTED by PMG ASSOCIATES. 400 Respondents Random Sampling. AGE. (26% is 60+). GENDER. 400 Respondents Random Sampling. VOTERS. 400 Respondents Random Sampling. RACE.

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CITY OF CLEARWATER Communications Survey

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  1. CITY OF CLEARWATERCommunications Survey 2004 Public Communications Department

  2. RANDOM SAMPLINGCONDUCTED byPMG ASSOCIATES

  3. 400 RespondentsRandom Sampling AGE (26% is 60+)

  4. GENDER 400 RespondentsRandom Sampling

  5. VOTERS 400 RespondentsRandom Sampling

  6. RACE 400 RespondentsRandom Sampling

  7. LOCATION 400 RespondentsRandom Sampling

  8. OPINION STATISTICS

  9. Interested in Keeping Informed89.7% Receive Good Information70.0% Values Cooperation & Dialogue67.5% Customer Service Oriented70.2% Redevelopment Communications57.5% Clearwater Feels …

  10. TV News78.0% Daily Newspaper75.0% Weekly Newspaper17.5% Word of Mouth17.0% Radio13.0% C-VIEW 1512.0% C-NEWS Ad10.8% How Clearwater Receives Information

  11. 80.5%St. Petersburg Times 4.0%Tampa Tribune 3.5%Both 12.0%Neither Newspaper Usage

  12. 53.7% of Respondents Have Seen the C-NEWS Ad Of these, Residents Read C-NEWS Almost Always/Often 63.5% Sometimes 29.6% Rarely/Never 6.9% C-NEWS Advertisement

  13. 92.2% Subscribe to Cable 6.5% Have Satellite Dishes Cable Providers Bright House 90.7% Knology 9.3% Cable Access

  14. 34.8% Regularly Watch C-VIEW 57.0% Do Not Regularly Watch 42.9% Could Identify C-VIEW’s Name or Channel Number 49.5% Are Satisfied w/ C-VIEW Programs C-VIEW 15

  15. 56.4%City Council Meetings 47.4%BlueLine CPD 41.7%C-NEWS 30.1%City Talk 26.3%Focal Point 24.4%Clearwater Matters C-VIEW Programs

  16. 23.1%Special Council Meetings 19.9%Works in Progress 18.6%Community Devel Board 11.5%Downtown Devel Board 8.3%Municipal Code Board C-VIEW Programs

  17. Television News89.5% Daily Newspaper78.2% Utility Bill Stuffer36.7% C-NEWS Ad29.3% Weekly Newspaper28.5% City Info Sources

  18. Radio28.0% C-VIEW 1516.8% Website10.4% Public Meetings2.5% Neighborhood Program2.0% City Info Sources

  19. 62.7% Have Web Service at Home [59.4% in 2003 & 48% in 2001] 6.7% of those w/o Internet Service Access it at a Library or Other Location Internet Access

  20. 32.3%Regularly Access City Website 50.0%Don’t Regularly Access Website 41.5%Website Satisfaction 54.6%Easy Website Navigation Internet Access

  21. Rec Program Registration59.6% Requests for Service56.2% Historical Crime Data45.4% Police Reports/Violations36.2% If Available, Would It Be Used?

  22. Projects Near My Home35.8% Submit Building Permit34.2% View Previous Meetings27.7% Event & News E-Mails9.6% If Available, Would It Be Used?

  23. Utility Bill Payment73.5% Public Records Search59.6% Parking Ticket Payment50.0% Email Newsletter Sign Up41.5% Online Services Awareness

  24. Building Permit Search34.2% Online Mini-Poll34.2% Active Police Call Viewing31.9% Online Services Awareness

  25. Vote in City Election83.0% Use Website or Mini-Poll27.7% Attend Neighborhood Mtg25.5% Attend Crime Watch Mtg13.0% Complete Online Survey10.0% Public Input Participation inOne Year

  26. Attend Other Public Mtg8.8% Call a City Official7.0% Attend a Council Meeting6.5% Email a City Official4.0% Public Input Participation inOne Year

  27. Write a Newspaper Editor3.5% Attend a Board Meeting3.0% Write a City Official3.0% Call a Live C-VIEW Show0.6% Public Input Participation inOne Year

  28. 75.2% Emergency Notification Sign Up 45.8% Non-Emergency Notification Sign Up Emergency Notification

  29. Notification Preferences …. 78.4%Home Phone28.2%Email 7.0%Cell Phone 1.3%Pager Emergency Notification

  30. 38.8% Called a City Dept in 2004. Of Those …. 93.5%Were Treated Courteously 71.0%Felt Problem Resolved Quickly Customer Service

  31. 46.5% Received a 2004 Annual Report Calendar 79.0% of Those Kept it Throughout the Year NOTE: St. Petersburg Times Circulation of 46,900 Annual Report Calendar

  32. Send More Letters & Mailings Improve/Market Current Newsletters Place More Info in Newspapers, TV, & Radio What Can We Do To ImproveCommunication?

  33. Post More Info on Website Contact Citizens by Phone Communicate by Email What Can We Do To ImproveCommunication?

  34. CONCLUSIONS

  35. Importance of Media Relations C-NEWS Great Investment Success of Annual Report C-VIEW Program Analysis Review of Website Conclusions

  36. THANK YOU! Public Communications Department

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