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Analyzing Cultural Communication Through Visual Media: Unveiling Myths and Meanings

Explore the underlying cultural phenomena and assumptions in various media texts through the lenses of media theories to understand their popularity and cultural reflections.

danieljennifer
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Analyzing Cultural Communication Through Visual Media: Unveiling Myths and Meanings

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  1. Media Studies 2

  2. Focus • Visual media (texts) • Theories on media and narratives

  3. Requirements • Class participation • One 5-page paperor film script (seminar mark) • Present your topic in class (10 minutes) (exam grade) • If no presentation given, then exam on theories and presentations

  4. Central Question What cultural phenomena/myths/assumptions underlie a given work? • Why is it popular? • What does it reveal about the culture? Task: Analyze a work/text using a media theory.

  5. Schedule • First half of semester • Media & narrative theories • Visual media forms & their history • News media • TV series • Film • Music • Internet • Second half of semester • Student presentations

  6. Theories • Male gaze • Audience reception (preferred, negotiated, oppositional, aberrant) • Color coding • Hypodermic needle theory • Todorov’s Narrative Theory • Propp’s Narrative Theory • Levi-Strauss: Binary Oppositions • Roland Barthes: Enigma Code • Identify character constellations

  7. Texts • Music • TV series • Movie • News • Can be US, GB, IR, AUS

  8. TV Series • Breaking Bad • The Sopranos • The Walking Dead • The Handmaid’s Tale • Orange Is the New Black • Fringe • Married with Children • CSI • Stranger Things • Your choice

  9. Music • Rap • Hip hop • Rock • Blues • Country • Your choice Any song in any genre

  10. Films • Tarantino • Hitchcock • Blaxploitation • Romantic comedy • Action • Drama • You choose a film

  11. Still can’t find a topic? • Analyze a news network (CNN, Euronews, Fox, BBC) • Analyze how different networks (countries?) cover a different news story. • Question: What biases are present in news coverage

  12. Still nothing? • The New Media (Internet) • Analyze the effect of electronic media on public opinion • YouTube • Special news sites • Be sure to see me if you choose this option

  13. Deadlines • Choose topic by October 14 • Submitpaperby December 2

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