Media Studies

1. Media Studies How can we prepare ourselves for the course?

2. LO: How can we prepare ourselves for the course? What is Media?

3. LO: How can we prepare ourselves for the course? How long do you spend consuming or creating media? If it’s more than 35 hours a week, it’s classed as an addiction… We should be interested in how the media shape our thoughts, feelings and ideas…

4. Cultivation Theory • Exposure to television over long periods of time cultivates standardised roles and behaviours. • Gerbnerused content analysis to analyse repeated media messages and values, then found that heavy users of television were more likely, for example, to develop ‘mean world syndrome’ – a cynical, mistrusting attitude towards others – following prolonged exposure to high levels of television violence. • Gerbner found that heavy TV viewing led to ‘mainstreaming’ – a common outlook on the world based on the images and labels on TV. Mainstreamers would describe themselves as politically moderate. George Gerbner

5. BBC News When two Cambridge University psychology researchers started using Facebook to do personality tests, little did they know what they would unleash. Not only could Facebook be used to administer personality questionnaires, but they discovered that people's Facebook behaviour, including their "likes", could be used to predict personality. And, they claimed, computer-based personality-based judgements are more accurate than those made by humans - better even than your partner's assessment of you. Cambridge Analyticatook the idea and ran with it, claiming they could micro-target voters with bespoke messages to influence them. But now, even the firm's own data expert says that the claim is overblown. Others disagree ...

7. Left Right How would Gerbner explain the normalisation of right wing politics in the UK?

8. Course Outline H409/1 Media Messages Section A – News Section B – Advertising and Music Videos 1 hour 45 mins H409/2 Evolving Media Section A - Media Industries (Radio, video games and film) Section B – Long form TV drama 2 hours H409/3 NEA Released – June 2018 HOW? Theoretical Framework (LIAR) Skills Focus Media Language Media Representation Media Industries Media Audiences Planning and Research Construction Evaluation

9. LO: How can we analyse and create media? H409 Media Studies

10. LO: How can we analyse and create media? H409 Media Studies

11. LO: How can we analyse and create media? H409 Media Studies

12. MEDIA LANGUAGE How the media through their forms, codes, conventions and techniques communicate meaning.

13. MEDIA REPRESENTATION How the media portray events, issues, individuals and social groups

14. MEDIA REPRESENTATION Or how people portray themselves…

15. MEDIA REPRESENTATION …which can be amplified by technology and facilitated by social media

16. MEDIA INDUSTRIES How the media industries' processes of production, distribution and circulation affect media forms and platform Bought for $580m Sold for $38m

17. MEDIA INDUSTRIES The rise of the prosumer… But who owns the big platforms? Democratic? Tech companies or media companies? MKBHD – 4.3 million subscribers 450,000 views a day collectively $800 a day (£628.40) $300,000 a year (£235,650)

18. MEDIA AUDIENCES How media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.

19. LO: How can we prepare ourselves for the course? What are we going to study?

20. MEDIA STUDENTS • Create a job specification for a Media Studies student in 2019. • 5 essential skills • 2 optional skills

22. LO: How can we recreate media? Media Introduction H409 Media Studies

23. MEDIA HUB BLOG http://guilsboroughschoolmedia.wordpress.com

24. YOUR BLOG http://alevelmediaguilsborough0000smith.wordpress.com

25. Choose any subject (a person, an object) and recreate the shots and angles on the handout using a mobile device or camera. • You may work in pairs, but ideally, individually. Camera Angles Task

26. MEDIA LANGUAGE The primary way of communicating ideas in visual media is framing a shot in different ways. Using a camera, either working alone or in pairs, complete the worksheet. Ensure you use the same subject and setting. SHOT SIZE SHOT ANGLE

27. STORYBOARD Find the template on our Media Studies hub blog. Download, print, or digitally sketch the main scenes. You may wish to pause the video each time there is a scene change and do a quick, rough sketch which replicates the scene.

28. NEA - SWEDE ‘Sweding’ films is when a low-budget (but loving) version of a film is made. Watch (or find) a famous scene from a film and create a storyboard for it (every shot change). EXTENSION – MAKE IT!

29. NEA - SWEDE ‘Sweding’ films is when a low-budget (but loving) version of a film is made. Watch (or find) a famous scene from a film and create a storyboard for it (every shot change). EXTENSION – MAKE IT!

30. STORYBOARD Find the template on our Media Studies hub blog. Download, print, or digitally sketch the main scenes. You may wish to pause the video each time there is a scene change and do a quick, rough sketch which replicates the scene.

31. Interior? Exterior? Camera shot? Camera angle? Camera movement? Sound? Dialogue?

32. RISK ASSESSMENT Watch a clip and before storyboarding – ask yourself: Are there any potentially dangerous situations? Can they be avoided? If not, choose a different advert.