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Social Media Basics for Jewish Communal Professionals

Social Media Basics for Jewish Communal Professionals. Call 712-451-6025 code 537695# Week 1: Working Vocabulary Leah Jones, Natiiv Arts & Media. Jewish Wedding. Poland. 1908. Jewish Wedding. San Francisco. 2008. Community hasn’t changed so much… but how we communicate has. The Sites.

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Social Media Basics for Jewish Communal Professionals

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  1. Social Media Basicsfor Jewish Communal Professionals Call 712-451-6025 code 537695# Week 1: Working Vocabulary Leah Jones, Natiiv Arts & Media

  2. Jewish Wedding. Poland. 1908.

  3. Jewish Wedding. San Francisco. 2008.

  4. Community hasn’t changed so much… but how we communicate has.

  5. The Sites

  6. Different Features, Same Core • You can tell your story in your own words • You can connect with members, potential members, alumni, partner organizations where they want to connect with you • Social media is not Search Engine Optimization (SEO) or Search Engine Marketing (SEM), but it can improve search-ability • These are sites where you can interact with like-minded people locally or globally • Social Media Sites are relationship building tools, not broadcast media

  7. What is Social Media? • Social media sites are websites that allow for two-way conversations, commenting, connecting or friending other users and sharing media • Examples include blogs, wikis, Twitter, Facebook, Flickr (for photos), YouTube (for videos) and Digg (for sharing news items)

  8. Blogs What is it? What is it good for? Connecting with global community of Jews Personally connecting with communities big and small Provides perspective and context to a company Delivering insight into influential mindset Great for SEO • Frequently updated online journals, published in reverse chronological order • A blog is a platform for writing, not a style of writing • Popular platforms include • Wordpress, Typepad, Blogger • Posterous and Tumblr

  9. Check out the J-blogosphere • Haveil Havalim – Weekly round-up of the best of the J-Blogosphere http://blogcarnival.com/bc/cprof_43.html • Jblog Central – Aggregation site, great for discovering new blogs http://www.israelforum.com/blog_home.php • Phyllis Sommer’s Ima on (and off) the Bima at http://imabima.blogspot.com/ • Accidentally Jewish (Leah’s blog) http://leahj.blog-city.com

  10. Twitter What is it? What is it good for? Delivering minute-by-minute updates from personal perspective Sharing information and getting feedback Following events through the eyes of enthusiasts Interacting with a diverse, global Jewish population, journalists and company representatives • A social network based on 140 character updates • Messages can be public or private • A form of phatic expression, a digital water-cooler or oneg shabbat • It can be a “tivo-ed IM” or group text message

  11. Check Out Jewish Twitterati • JTA’s list of 100 Most Influential J-Twitterers http://www.jlive.org/profiles/blogs/jtas-100-most-influential • Search for popular hashtags likes #shabbatshalom, #giladshalit or #shanahtovah http://search.twitter.com

  12. Photo Sharing What is it? What is it good for? Sharing photos from events Finding photos to use in presentations and newsletters (ask first) • A place where users can upload, tag, share, and collaborate around photos • Sites for photo-only include Yahoo’s Flickr, Google’s Picasa • Facebook is #1 photo-sharing site

  13. Friendster Facebook LinkedIn Gather Social Networks Ning (DIY) MySpace

  14. Social Networks What are they? What are they good for? Maintaining relationships Event planning Keeping a finger on the pulse of friends Staying in touch between events • Living rolodex • Place to connect to people you know in real life • Share photos, plan events, share links • Comment on the items friends share • Facebook, LinkedIn, Ning (DIY) and MySpace

  15. Check out Social Networks • Linkedin.com – a living resume or rolodex. A place to connect with current and former colleagues, used by recruiters to find candidates • Facebook.com – 300 million users and it isn’t just for kids. Users over the age of 35 is fastest growing demographic • Ning.com – allows you to create a private social network for an organization. More flexibility and control • MySpace.com – still popular with HS and Jr. High students, but losing steam compared to Facebook

  16. Podcasting What is it? Check out Jewish Podcasts Search the iTunes store for “Jewish” to find many podcasts to subscribe to Pardes from Jerusalem Jewish Music Report Israel Hour Contemporary Jewish Thoughts from Beth Adam • Like a radio program that listeners can subscribe to and listen to at their leisure on iTunes or mp3 player like iPod or Zune • Using RSS to deliver multimedia content on a subscription basis • Listeners/viewers already get the latest episode • Podcast requires frequency and regularity • Podcasts can be recorded with call-ins using BlogTalkRadio.com

  17. Online Video What is it? What is it good for? Content that is of entertainment, journalistic, or educational quality Man on the street interviews Event wrap up Promoting an event before it happens Check out www.passthecandle.com and www.shabot6000.com • Web-based video journals • Turn photos into slide-shows set to music • Can be live action, animation, or even a power point • Share video live with Ustream.tv, or from your phone Qik.com

  18. Social Bookmarking: Delicious What is it? What does it look like? • A way to save internet bookmarks to a website and use on any computer • Keep all reviews and press in one place • Add relevant tags to make them searchable • Stay up with topics by subscribing to tags • Also a great “back up brain” • Save links to articles, videos, inspiration in one place

  19. Wikis and Wikipedia • Any registered user can edit any document at any time • Changes are tracked and monitored, allowing changes to be reverted if incorrect • Can be great for collaborating on a document • Wikipedia often comes up on first page of Google results for large organizations • Do not edit your own Wikipedia page, community standards are very clear. Instead leave information on the “Discussion” tab with links to verifiable third party resources • Wikipedia entries are supposed to be edited with a neutral stance, but don’t be surprised if you find anti-Israel or anti-Semitic views on the site

  20. Add-ons • Tags: Adding keywords to online content to make it more searchable, aka meta-data • Links: Providing a link from your site to another is a way to add more information to your post without adding more text • RSS: A way to subscribe to new information on a blog or news site • Share Buttons: Often found at the bottom of a blog post, allows readers to easily share to Facebook, Twitter or other social sites

  21. Questions?

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