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Advertising vs. PR. Salesmanship in print, driven by a reason why? Albert Lasker. a nonpersonal communication of information, usually paid for and usually persuasive in nature, about products or ideas through various media. What is advertising?. What is Public Relations?.
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Salesmanship in print, driven by a reason why? Albert Lasker a nonpersonal communication of information, usually paid for and usually persuasive in nature, about products or ideas through various media What is advertising?
What is Public Relations? “PR is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics” (British Institute of Public Opinion)
Main goals Advertising: to persuade people to buy something PR: to help people to make their own conclusion according to the difference sources of information
Advertising and PR are designed to be catchy so that they can attract the target audience.
Advertising you pay for; Public Relations you pray for…