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Holistic Nature of Advertising and PR

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chrisabraham
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Holistic Nature of Advertising and PR

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  1. Good Morning Class!

  2. Holistic Nature of Online Brand Promotion Chris Abraham President & COO, Abraham&HarrisonLLC Email: cabraham@abrahamharrison.com Twitter: @chrisabraham (10,444) @abrahamharrison (7,143) Facebook: facebook.com/chrisabraham (4,680) facebook.com/abrahamharrison (284) LinkedIn: www.linkedin.com/in/chrisabraham (1,701) www.linkedin.com/companies/abraham-harrison (11) Mobile: +1 (202) 352-5051 (SMS) Phone: +1 (202) 657-4063 Skype: chrisabraham

  3. Too Many Silos in Advertising & PR

  4. Holistic Nature of Online Brand Promotion PR needs creatives and art direction to give good gifts Ad agencies need their own communication channels Being beautiful is not enough online If you build it, will they come? Even haute couture needs word of mouth as much as marketing Everyone needs social media because community is more than broadcasting and shouting, right?

  5. It Takes a Village to Sell a Book PR and Advertising need A-list bloggers And also B-Z-list bloggers And board- and Listserv-owners (gate-keepers) Facebook Page admins and Twitter list-owners Publishers need social media and communication channels Everyone should be mining the experience and successes of affiliate marketers, SEO experts, and reputation management There is a lot to learn from “below the fold” and below the belt

  6. Is Integrated Something the New Black? A couple months ago I reached out to 777 c-suite Advertising executives to ask them a couple questions Over 175 executives agreed to get onto the phone with me I wanted to know more about advertising More than Mad Men, anyway Advertising is scared shit … and a little desperate

  7. Is Integrated Something the New Black? I discovered quite a few things during my call Agencies want to become their clients' one-stop-shop Agencies know they cannot rely on the 30-second spot − Broadcasting out is becoming less and less essential Advertising needs Public Relations needs Marketing Beauty needs to be Charming needs to Get Out There

  8. I Learned a Lot from the Calls I also discovered that it isn't all about New York any more. The Internet allows small, distributed, and NINY* agencies and firms to compete. Ad agencies and PR firms are good communicators and story-tellers, but what about tech? Are the best people available in the same city as your suite of offices? Even now, WPP and DDB and others are already distributed across cities and countries. Some hire talent in, others outsource talent. *Not In New York

  9. The Advertising World is Flat More Things I Learned from My Calls The Internet & cell changed everything Minneapolis is an advertising center Lots of good agencies in the Carolinas And Texas, and Hawaii, and Miami, etc The barrier to entry is collapsing Big ideas with low overhead is a reality Fewer clients are hiring for prestige or box seats at Yankees stadium any more Advertising is being treated less and less like “consiliere” and more and more like “contract fulfillment.”

  10. Culture is as Essential as Brand Speaking of Hawaii, I am from Hawaii. Hawaii is like the Internet. Hawaii does share 80% of its culture with the continental United States. However, 20% or more of Hawaii's culture is unique, an amalgam of the Pacific, Asia, the UK, and the US. Even McDonald's knows to offer Saimin; Spam, Portuguese sausage, eggs, and rice for breakfast, and the McTeri burger. The Internet is a shared-culture, too. However, each country, region, social network, language, and demographic can have its own sub-culture.

  11. The Abraham Harrison Experience National & International clients such as Kimberly- Clark, Motionbox, Habitat for Humanity, OLX, Goethe- Institut, etc 35 members of the team Spanish, English, Portuguese, Polish, and Russian teams worldwide BrandsClub is 100% Portuguese and Spanish- language Over 40,000 bloggers in many topics Topic, languages, geographic Twitter and Facebook Pages in English and Spanish and Portuguese AH takes over the complete campaign

  12. Channel + Gift + Culture = Earned Media Snuggle Crème launch. Wanted to reach out to moms. National brand. Over 4,000 mom blogs prepared for the campaign. The infamous embeddable cabbage patching bear coupon! Channels are required. Relationships are key. Also need the perfect gift! Give the right gift.

  13. Do You Have Any Questions? I have for sure become tired of slide-making so please fire away!

  14. Merci, Danke Sehr, Gracias, Mahalo Chris Abraham President & COO, Abraham&HarrisonLLC Email: cabraham@abrahamharrison.com Twitter: @chrisabraham (10,444) @abrahamharrison (7,143) Facebook: facebook.com/chrisabraham (4,680) facebook.com/abrahamharrison (284) LinkedIn: www.linkedin.com/in/chrisabraham (1,701) www.linkedin.com/companies/abraham-harrison (11) Mobile: +1 (202) 352-5051 (SMS) Phone: +1 (202) 657-4063 Skype: chrisabraham

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