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Presented By Irene DeVos Advantage Business Media Direct: 973-920-7187 irene.devos@adavantagemedia .

Presented By Irene DeVos Advantage Business Media Direct: 973-920-7187 irene.devos@adavantagemedia . Credibility. Path to Increased Credibility. Laboratory Equipment.

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Presented By Irene DeVos Advantage Business Media Direct: 973-920-7187 irene.devos@adavantagemedia .

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  1. Presented ByIrene DeVosAdvantage Business MediaDirect: 973-920-7187irene.devos@adavantagemedia.
  2. Credibility
  3. Path to Increased Credibility
  4. Laboratory Equipment For 50 years, LABORATORY EQUIPMENT has been the leader in providing news on the latest new products and technologies for the lab. LABORATORY EQUIPMENT is where laboratory professionals turn for news and information on products, technologies and trends for the laboratory. Over 66,000 lab managers, supervisors, scientists, engineers and other laboratory professionals in over 45,000 labs rely on the print and electronic products of LABORATORY EQUIPMENT for information about the equipment available to conduct high-performance and cost-effective scientific research
  5. B & W Tek
  6. B & W Tek
  7. Editorial Support
  8. March 2011
  9. Reader’s Choice Banner featured in 32 issues of LABNEWSMarch 16-31April 4-8May 2-5May 9-13June 13-17June 24 1, 120,000Impressions
  10. Laboratory Equipment Website Overview
  11. ABM Website Metrics
  12. ABM Website Metrics
  13. Water Cooler to Web
  14. Continuous Contact Advantage Business Media is rolling out a new online business audience marketing product that will enable B & W Tekto stay “top of mind” with interested prospects at every stage of the sales/marketing funnel resulting in conversion.  This new product, powered by ABM’s rich business audience data and remarketing technology ensures B & W Tekmarketers’ that their targeted audience knows, “who they are, what they do and why they matter” at every stage of the sales/marketing cycle.     Search and display have been known to offer a powerful combination to online marketers seeking to increase conversions. In recent research, “comScore found that “search alone produces an 82% lift in sales from visitors exposed to ads, compared to…119% when search and display campaigns are combined”.  This new ABM product enables B & W Tekto build optimum frequency and targeted audience display campaigns without wasted impressions to complement search marketing campaigns. B & W Tek can now build effective reach and frequency programs to target and motivate their highest value prospects, effortlessly with this new product from ABM. Audience remarketing will build and expand B & W Teks credibility as a Spectroscopy Partner in the scientific market.
  15. How Big?
  16. B & W Tek is So Big! Program Three: 150,000 Impressions: $5,250, effective CPM $35, 108 Clicks, Click-thru-rate .07 CPM for ABM and Remarketing Network Buy 30,000 impressions on ABM websites @ $55 CPM = $1,650 120,000 impressions on the network @ $30 CPM = $3,600 Total $5,250 Expected Click thru rates 30,000 impressions @ .12 CTR on the ABM sites = 36 clicks 120,000 impressions @ .06 CTR on the Network = 72 clicks Total 108 clicks
  17. B& W Tek is So So Big! Program Two: 500,000 Impressions: $17,500, effective CPM $35, 360 Clicks, Click-thru-rate .07 CPM for ABM and Remarketing Network Buy 100,000 impressions on ABM websites @ $55 CPM = $5,500 400,000 impressions on the network @ $30 CPM = $12,000 Total $17,500 Expected Click thru rates 100,000 impressions @ .12 CTR on the ABM sites = 120 clicks 400,000 impressions @ .06 CTR on the Network = 240 clicks Total 360 clicks
  18. B & W Tek is So, So So Big! Program One: 1,000,000 Impressions: $35,000, effective CPM $35, 720 Clicks, Click-thru-rate .07 CPM for ABM and Remarketing Network Buy 200,000 impressions on ABM websites @ $55 CPM = $11,000 800,000 impressions on the network @ $30 CPM = $24,000 Total $35,000 Expected Click thru rates 200,000 impressions @ .12 CTR on the ABM sites = 240 clicks 800,000 impressions @ .06 CTR on the Network = 480 clicks Total 720 clicks
  19. Thank you your time, attention and support of Laboratory Equipment! Irene DeVos Sr. Sales Manager, Mid-Atlantic, Northwest, Europe Direct 973-920-7187 | Cell 973-867-8242 Laboratory Equipment |Chromatography Techniques | Rockaway, NJ 07866 | Fax 973-607-5519 *irene.devos@advantagemedia.com
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