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Title: Mail Tracking using Full and Basic Service IMb Scheduled For: Wednesday, September 18, 10:15 - 11

Title: Mail Tracking using Full and Basic Service IMb Scheduled For: Wednesday, September 18, 10:15 - 11:15 AM Presented By: Kristina Winkoski, Sr Sales Executive. IMb Requirements – Basic/Full Service CRID/MID/Business Customer Gateway

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Title: Mail Tracking using Full and Basic Service IMb Scheduled For: Wednesday, September 18, 10:15 - 11

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  1. Title: Mail Tracking using Full and Basic Service IMb • Scheduled For: Wednesday, September 18, 10:15 - 11:15 AM • Presented By: Kristina Winkoski, Sr Sales Executive

  2. IMb Requirements – Basic/Full Service • CRID/MID/Business Customer Gateway • Barcodes – Pallet/Tray/IMbTracing • In-Home Delivery Value • Manage Return Mail • Address Change Service (ACS) • It Goes Well Beyond “Is It there yet”

  3. IMb™ Requirements January 2013 Basic or Full Service IMb™ required for Automation Discounts. Beginning in January 2014, the USPS® will require mailers receiving automation discounts to be ‘Full Service’ compliant. Full Service Intelligent Mail® will be REQUIREDfor: • Postcards (First-Class Mail® only) • Letters, and flats when mailed using: • First-Class Mail® • Standard Mail® • Periodicals® • Flats mailed at Bound Printed Matter® prices.

  4. What’s the Difference?Basic vs. Full Service

  5. What is a CRID? CRID is “Customer Registration ID” • It is a unique number assigned by the USPS® to identify a company at a business location address • Associates every Permit Number and Mailer ID (MID) to a single CRID. • Used to identify who is submitting eDoc information

  6. What is a MID? • The Mailer ID (MID) is a six or nine digit number assigned by the USPS® based upon mail volume. The MID is used in the Intelligent Mail barcodes. • The six or nine digit MID will determine how many characters are available for the serial number in each of the IM barcodes. • You may have multiple MID’s assigned to a single CRID. • May be used to identify who is submitting the eDoc

  7. What is the Business Customer Gateway? https://gateway.usps.com

  8. Suite of barcodes: IMb™ on the Mailpiece Barcode ID Service Type (STID) Mailer ID (6 or 9 digits) Sample shown is nine digits Serial number(6 or 9 digits) Sample shown is six digits Routing Code 5,9 or 11 digits Barcode ID - Determined by presort Service Type ID (STID) - Tells USPS what service is being requested and what type of mail is being processed. Mailer ID (MID)- Assigned by the USPS and identifies the individual mailer. Is either six or nine digits Serial Number - Unique (license plate) for the individual mail piece. Is six or nine digits, depending upon the number of digits in the Mailer ID.

  9. Suite of Barcodes:IMb™ on the Container/Pallet Application Identifier “99” Type Indicator “M” Mailer ID (Example shown is 9 digit) Serial Number (Example shown is 9 digits) Should not be reused for 45 days

  10. Suite of barcodes: IMb™ on the Mailing Tray or Handling Unit 24 digit tray labels should use MID of “Mail Owner” or “Mail Preparer”

  11. Intelligent Mail® Barcodes

  12. Sending data to the USPS®-Electronic Documentation (eDocs)

  13. e-Doc By/For Information

  14. Take advantage of IMb™Full Service features

  15. IMb Tracing™

  16. IMb Tracing data can help you answer questions about mail delivery

  17. Intelligent MailIMb Tracing answers:

  18. What makes the IMb intelligent? ZIP Code is a trademark of the USPS

  19. USPS™ Raw data USPS will provide tracking data at no cost, but……… It is costly to manage and convert raw data into useable report format

  20. IMb Tracing™ Destination Origin

  21. IMb options for mail piece visibility-IMb Tracing and ACS® • IMb Tracing-mailpiece tracking data for outbound and remittance mail. • Address Change Service (ACS®)-updates addresses and provides feedback regarding deliverability as the mail is being processed.

  22. IMb Tracing™ and Reporting for Mail Center Managers • Elevate the value of your mailing operation • Become a pro-active mailing partner with the departments that you are serving • Learn how to utilize IMb Tracing capabilities to their fullest potential for your company. • Identify mail delivery issues before they happen • Share vital mail tracking reporting with your departments

  23. For the Mail Center-Use delivery data to create trends and update your mailing schedule • This sample report created from IMB Tracing scan data allows : • Overview of average number of delivery days for all First Class mail in January,2013 • Pinpoint average elapsed days for all First Class mail destined for Oregon

  24. When is the mail being delivered? Get delivery dates and compare to targeted in-home dates

  25. How many days for delivery? This sample report created from IMB Tracing scan data allows : • Overview of average number of delivery days for all First Class mail in January,2013 • Pinpoint average elapsed days for all First Class mail destined for Oregon

  26. Was a particular mail piece delivered? The unique serial number in the IMB identifies the individual mail piece

  27. As if you were not faced with enough challenges already…. Endless Meetings Latest postal requirement Budgets Scheduling Mail Dates Staffing 28

  28. Visibility has never been moreimportant to your organization You need data that can not only help you answer questions about your department’s activities, but also allow you to enable enterprise wide solutions as part of your mailing practices.

  29. IMb Tracing- How can the data be beneficial across the enterprise? • Show “Custody of Mail” • Provide “In-home” delivery projections • Tie staffing levels to anticipated response volume • Enable accurate multi-channel marketing • Provide visibility and enable postage savings • Predict revenue • Identify problem delivery areas • Facilitate more interactive customer service responses and client retention

  30. What other parts of your organization are potentially impacted by these changes? • Call center • Finance • Marketing • Customer Service

  31. Was the mail delivered? “Stop the Clock” scan provides Time, Date and Postal location where the mail piece is being scanned for the carrier’s tray.

  32. Does the USPS® have custody of an individual mail piece? • First Mailpiece Scan provides Time, Date &Postal location where postal scan occurred.

  33. Whose payment is in the mail? Review summary level information to view see how many responses have been received for each “batch” of statements. Monitor remittance of an individual mail piece by receiving notification of the first scan.

  34. Has payment or response been mailed? At an individual record level, determine whose payment or response is in the mail. Attach “amount due” or other info to the record and use the data to project cash flow. IMB Account Account Amount Serial # Name Number Due 000797523 Rayburn& Assoc 8762537 $1,800 000797524 Hollister Williams 1190928 2,700 000797525 Corley Builders 7364839 3,600 Example of IMb Tracing scans for inbound tracking:

  35. For Marketing- Lift response by coordinating other marketing events with the “Projected In-Home Date”

  36. For Finance- Receive record level details for all remittance scans

  37. Managing Returned Mail • Returned Mail equates to lost revenue • Use IMb tracing to identify pieces that were returned • If mail cannot be delivered as addressed, the routing code portion of the IMb will show that mail was “redirected” to the sender.

  38. Who does this returned mail belong to? Example: A First Class letter, destined for Kodiak, AK, was undeliverable as addressed. Note that the USPS kept the first 20 characters of the IMb intact as the routing code was changed to that of the sender.

  39. Was the mail delivered as addressed? • Address Change Service (ACS) provides mailers with electronic updates with updated addresses and reasons that mail could not be delivered as addressed.

  40. Apply ACS updates to improve delivery Monitor and manage “Undeliverable as addressed” mail Apply updated addresses in your database and flag records that are “Temporarily Away”

  41. The IMb- so much more than a routing barcode Mail Piece Tracking/ACS (available with both Basic and Full Service) Answer questions about delivery Prove that the mail is moving through the mail stream Keep addresses for house lists updated and meet move update requirements Full Service/ Container and Tray Scans Access SCF and NDC pallet, container and tray scans

  42. Add value to your organization Consult across the enterprise regarding opportunities to improve visibility and build business intelligence with the IMb!

  43. Thank you! Kristina Winkoski Pitney Bowes Sr Sales Executive kristina.winkoski@pb.com 715-381-6948

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