Advertisements

1. Advertisements The 3 Amigo’sand 8 Tricks

2. Ethos • Ethical appeal • Convincing by the character of the author. • Someone who is respected. • An authority on the subject.

3. Pathos • Persuading by appealing to the readers emotions. • Uses emotional language. • Elicits an emotional response.

4. Logos • Persuading by the use of reasoning. • Giving reason is the basis to back up your claims.

5. Bandwagon • Example • A group of people using a product. • Hidden Message • Everyone is using it and you should too.

6. Humor • Example • A product displayed as a cartoon, slogan, or jingle. • Hidden Message • It may be a catchy tune so you may remember this “hook” and purchase the product.

7. Rich and Famous • Example • Product displayed by a famous person. • Hidden Message • It will make you feel rich and famous.

8. Free gifts • Example • Redeemable coupons for merchandise. • Hidden Message • It’s a great deal and too good to pass up.

9. Scientific • Example • Teens will believe the data. • Hidden Message • If it’s in a laboratory, it must be true.

10. Great Outdoors • Example • Scenes of nature • Hidden Message • It must be healthy if it’s associated with nature.

11. Good Times • Example • People smiling and laughing • Hidden Message • If you buy it, you will be happy too.

12. Testimonial • Example • People for whom a product has worked. • Hidden Message • It worked for them, it will work for me.