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Advertisements “A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public support and affecting meaningful changes” (True Activist n. pag.).
Premature Ending: “If you smoke, statistically your story will end 15% before it should.”