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Advertisements

Advertising is designed: To make people buy what the advertiser has for sale. Advertisements have a common goal: to influence people’s opinion and behavior. Advertisements. Advertisers. Develop ad campaigns Ad campaigns have both benefits and drawback for consumers and the advertisers.

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Advertisements

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Presentation Transcript

  1. Advertising is designed: To make people buy what the advertiser has for sale. Advertisements have a common goal: to influence people’s opinion and behavior. Advertisements

  2. Advertisers • Develop ad campaigns • Ad campaigns have both benefits and drawback for consumers and the advertisers

  3. Benefits • Consumer Can inform, entertain, and present new information to the consumer. Advertiser Provides them with income and profit

  4. Drawbacks • Increase the cost of the item • Can be annoying • Misleading

  5. Types of Advertisements • Newspaper and magazines • Radio and television • Infomercials • Cable • Internet • Direct mail • Outdoor

  6. Techniques Demonstrations Before and After Slogans and Jingles Putdowns

  7. Deceptive • False claims • Hidden catches • Deceptive pricing • Bait and Switch

  8. Evaluating Ads • Look for facts • Check the fine print • Analyze what’s being said • Watch for vague claims

  9. This is the end of a short introduction • You have just finished a short introduction to advertisements. To learn more start with lesson One and begin a tour into the world of Advertisement

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